Social media analytics are invaluable tools that allow marketers to be data-driven in reaching their marketing and business goals, including tracking content performance, conversion, branding and customer service. Effective tracking begins by setting specific and measurable objectives that align with your business goals. Tracking these metrics also involves regularly communicating them to key stakeholders via […]
Read MoreVisual content is vital in engaging potential guests and turning them into bookings. Optimizing this material through meta tags, captions, and descriptive alt text improves search engine rankings. Integrating responsive design and compressing image file sizes helps ensure optimal performance and user experience, while image optimization reduces compute expenses and eliminates manual processing needs. Keywords […]
Read MorePersonalization and timing are crucial elements in hotel email marketing campaigns that aim to maximize their value. Include opt-in forms on both your website and at check-in to ensure guests double opt-in (see our GDPR and email opt-ins post for more details). Automated emails can remind loyal customers of the advantages of booking through your […]
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