Email marketing requires both teamwork and a project management solution that keeps teams on task, offers transparency, and identifies bottlenecks so they can be addressed as efficiently as possible. Project management software can be invaluable in meeting ROI targets and optimizing team performance. Here are five tips for leading an email marketing team successfully. 1. […]
Read MoreContent strategy development is integral to reaching business goals. But not all types of content work effectively at every time of year. Once peak season ends and winter sets in, it can be tempting to allow your website and storefront to go fallow – however this doesn’t mean marketing should stop altogether! Create Content Around […]
Read MoreHeatmaps are an integral component of hotel website redesign and driving direct bookings, but their visualization can present unique challenges that must be managed properly for accurate interpretation and effective dissemination of data. Heat maps depend heavily on the data used and its analysis. Selecting an appropriate color scheme, normalizing data, and providing contextual details […]
Read MoreSearch engines are an essential way for hotels to market themselves online, given that 75% of travelers begin their research with Google and other monetized sites. Provide local shopping, dining and sightseeing recommendations on your hotel website so guests can easily locate the top attractions nearby while building trust with your brand. Website Hotel websites […]
Read MoreSocial media marketing for hotels is an integral component of their strategy and helps engage and retain their target audiences – especially luxury hotel customers. Create a business account on Instagram. This will give you access to data insights, allow branded hashtags to be used and allow republishing content from other accounts (with their permission) […]
Read MoreHotel and resort marketers possess an array of tools at their disposal for attracting new guests, with organic search being one such element of their marketing mix. Encourage guests to share their experience at your property via social media; this will build engagement while acting as an SEO growth spurt. 1. Backlinks SEO (search engine […]
Read MoreEmail unsubscribe rates can be more than an inconvenience; they can severely limit the effectiveness of your marketing campaigns. Luckily, there are expert-backed techniques you can utilize to reduce email unsubscribe rates and foster an engaged and satisfied subscriber base. Subscribers often unsubscribe when the email content does not meet their needs or interests, to […]
Read MoreKeywords can make a substantial impactful statement about what makes your hotel different, drawing visitors who are searching for what it has to offer. When used properly, keywords can play an invaluable role in optimizing SEO performance for hotels. To effectively communicate with your target audience, it’s essential to understand their intent. Keyword research tools […]
Read MoreTravelers increasingly rely on the web for research and booking their holiday stays, making booking websites increasingly competitive – hotel SEO therefore becomes even more critical to ensure prominent placement in Google search results pages. Search engine optimization (SEO) is the practice of improving a website or its pages to achieve higher organic (non-paid) search […]
Read MoreAn effective FAQ section shows your brand is committed to serving its customers’ needs while alleviating customer service’s workload by answering frequently asked questions in advance. To create an effective FAQ page, utilize customer support data to identify your most frequently asked questions and organize them into categories so customers can easily browse your page. […]
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