Establishing an effective social media strategy is an essential element of running a hotel business. Depending on your goals, different metrics should be monitored. Promoting special events through social media is an effective way to attract new guests and foster customer loyalty. Content Creation Content creation is at the heart of any successful social media […]
Read MoreAre you seeking ways to boost the SEO strategy for your hotel? Implementing these top technical strategies will increase its visibility among event planners and increase bookings. Quality content is also key. Make sure that it’s relevant, informative, and engaging; avoid using complex language; check for grammatical errors before publishing; avoid using jargon! 1. Not […]
Read MoreYour hotel email list is one of your most prized marketing assets. Engaging with guests proactively before or post stay can only strengthen that asset further. Your brand voice must remain consistent across all email communications, including digital guest welcome books and alert messaging tools. Here are a few tips to help ensure this. 1. […]
Read MoreQuality content draws visitors, generates leads, and converts those leads into customers – not to mention helping you meet your hotel’s business goals through SEO! Quality content provides readers and viewers with actionable advice they can apply in their lives, while being readable, entertaining and inspiring. Blog Posts Blog posts are an effective way to […]
Read MoreAn online check-in solution at hotels is beneficial for both guests and properties alike, providing self-service convenience while eliminating long waits at reception desk. As well as helping ensure guests don’t cancel their reservations, this technology offers hotels an efficient means of measuring guests’ intentions to stay. Contact us to experience this new hotel technology […]
Read MoreBrand consistency communicates to customers that you are professional and responsible, building trust while increasing recognition and improving user experience. Make sure your hotel’s branding and design are carried through to its online presence for an integrated customer experience. Failing to do this could create trust issues among target market segments. Continue reading below for […]
Read MoreCaptions can be an effective way to draw viewers in and drive engagement on social media platforms like Twitter and Facebook. By understanding your target audience and including key elements like brevity, storytelling and call-to-actions (CTAs), captions that engage will resonate with followers while fulfilling social media goals can be created that work for all […]
Read MoreSEO (Search Engine Optimization) is an ongoing process and one of the best ways to expose your hotel to new customers. A site that ranks highly on Google will draw in more visitors. But for your content to rank highly, it must be both relevant and well-structured – this means using canonical tags and making […]
Read MoreNegative feedback can be hard to swallow when it feels unfair or excessive; yet being able to accept criticism is crucial for becoming an effective leader. This blog post offers some practical advice for handling negative feedback in email communications. By taking these simple steps, we hope that it will enable you to respond more […]
Read MoreContent is key when it comes to building brand recognition for any hotel website, blog or social media channel – auditing it can reveal areas for improvement that drive bookings forward. Attaining this goal requires meticulousness and organizational skill, but using an excellent scheduling tool with analytics capabilities will make the task far simpler. 1. […]
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