Whether you’re a social media marketer or an entrepreneur, you need to stay up to date on the latest trends and technologies. By staying on top of these trends, you can find new ways to improve your marketing efforts. One of the most significant trends that will shape your social media marketing in 2023 is […]
Read MoreOn July 1, 2023, Google Analytics will sunset Universal Analytics (UA) and migrate to its successor, GA4 (web+app properties). If you’re using UA for your tracking, this is a big change. UA was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from […]
Read MoreWhether you’re new to email marketing or have been doing it for years, there are steps you can take to streamline your campaigns. First, you’ll need to determine your goals. This will help you tailor your emails to specific audiences. 1. Determine Your Goals The first step in creating a successful email marketing campaign is […]
Read MoreUsing content marketing to promote your business can be an effective way to drive traffic and generate leads. However, it can also be time-consuming and costly. In this article, we’ll take a look at some of the most common content marketing hacks that will cost you time and money. Learn how to avoid them and […]
Read MoreAs a tour operator, it’s essential that you adapt and evolve your digital marketing strategy to stay ahead of the competition. With that in mind, we’ve rounded up the top travel marketing trends you can use to generate new bookings. One of the most important travel digital marketing trends is personalisation. It’s a way to […]
Read MoreSocial media is a powerful tool for marketers, but it can also be a dangerous place. Whether you are new to the game or an experienced marketer, there are certain mistakes that can quickly sink your social media campaign. In this article, Forbes Communications Council members share the most common social media faux pas that […]
Read MoreSEO has been a popular marketing tactic for many years now. It has been used to drive a large amount of traffic to websites. However, over time it has become harder to get ranked in the top search results pages. This is because Google has developed their own algorithm to spot and eliminate spammy techniques. […]
Read MoreEmail marketing is constantly evolving, thanks to new tools and consumer behaviors. Keeping up with these changes can help you deliver emails that drive engagement and increase your ROI. One of the top trends for 2023 is introducing interactivity to your email campaigns. Interactive elements like image carousels, menus, and clickable items can be a […]
Read MoreAs consumers continue to turn to the web to find information about travel destinations, hospitality brands must consistently serve them with content that informs, entertains and resonates. By creating destination-specific content that is personalized for first-time visitors and return visitors across your travel brand’s website, you can drive more direct bookings. 1. It’s Personal Personalized […]
Read MoreThe efficiency of your marketing campaign depends on a number of factors. However, one of the most important is how well your digital marketing campaign performs in return on investment (ROI) metrics. A good ROI can boost your company’s profits and keep your business growing. Here are a few strategies to help you maximize your […]
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