Social media is a great way to engage with your customers, build brand authority and increase website traffic. But you need a strategic approach to make the most of your efforts. The first step is to set goals that are specific, measurable and achievable. This will help you and your team stay focused and on […]
Read MoreThe hotel industry is a competitive one, and if you want to be seen by your target audience, you need to be visible on the first page of Google search results. To boost your hotel’s visibility online, you need to take the time to make sure that your site is properly optimized for SEO. This […]
Read MoreIf you’re a business owner looking for an effective way to reach your customers and prospects, email marketing is the answer. It’s one of the most conversion-rich and cost-effective ways to promote your brand. Email is a communication channel that can be used to send promotional offers, keep your subscribers updated on upcoming events or […]
Read MoreContent marketing is a powerful tool that can help businesses increase their visibility and sales. It can also be a great way to build brand loyalty and trust with your audience. However, to be successful with your content marketing strategy, you need to know what works and what doesn’t. This is where crucial content marketing […]
Read MoreIf you are a hotel owner or manager, then you will know how important it is to boost your direct bookings. It can be a bit challenging and requires an ongoing effort. One of the first steps in boosting your direct bookings is to build a strong digital identity. This means creating a well-optimized website […]
Read MoreSocial media platforms like Facebook, Instagram, and Twitter are key distribution channels for travel and hospitality businesses. They help travel marketers launch comprehensive marketing strategies and increase brand awareness. In addition to that, they offer advanced targeting options and access to a huge amount of user data. This gives travel marketers the opportunity to target […]
Read MoreSearch engine optimisation (SEO) is one of the most valuable digital marketing strategies for hotels to stand out from the competition. It can generate more website traffic, lead generation and direct bookings. A number of tasks and practices fall under the umbrella of SEO, including keyword research, content creation, copywriting, site organization and social media […]
Read MoreIf you want to get the most out of your email marketing, it’s important to engage and excite your subscribers. Follow these simple tips to increase engagement and build brand loyalty. First and foremost, use list segmentation to send emails that are relevant to your subscribers’ needs. Segment by gender, location, purchase history, and more […]
Read MoreWhy Your Content Doesnt Attract Links Writing content that doesn’t attract links is one of the most frustrating things in blogging. However, there are some easy mistakes you can avoid if you know what to look out for. First, you need to create content that’s worth a link. This can be anything from an infographic […]
Read MoreA question that often comes up in the hotel industry is whether or not Twitter is useful for their business. Many people believe that Twitter is not an appropriate tool for a hotel, but there are actually some great reasons why it can be helpful. One of the biggest benefits of Twitter is that it […]
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