Utilizing user-generated content can be tremendously valuable to your hotel’s social media and website. People trust and prefer it over traditional advertising. UGC (user-generated content) includes everything from social media photos and YouTube videos, to blog articles. In this article, we’ll look at how UGC can be utilized by your hotel to engage guests and […]
Read MoreMaking sure your hotel website is mobile-friendly is essential to turning visitors into bookings. Traditional websites often cause images to look stretched or pinched and text to be hard to read on smartphones. Responsive web design offers an effective solution to this dilemma, providing content to users across mobile phones, tablets and desktop computers from […]
Read MoreBefore choosing an infographic topic, conduct some preliminary research. Use Google Trends or Alltop to identify an area of popular interest that would appeal to readers of the infographic. Even if the topic is familiar, inject it with an engaging story that will draw in readers and trigger an emotional response; this will increase its […]
Read MoreModern travellers expect more from their hotel experiences than just sleeping there, and compelling video is an effective medium to share these memories and build connections between viewers and your hotel. Demonstrate how your staff interacts with customers, giving them the chance to highlight their unique skillsets and build trust amongst customers. Doing this will […]
Read MoreSearch Engine Optimization (SEO) is an essential strategy for increasing both hotel revenue and visibility online. SEO allows your hotel to generate organic traffic from prospective guests while driving direct bookings directly, thus decreasing OTA commission fees and cutting down the reliance. Smart hotels invest in on-page, local, and technical SEO strategies in order to […]
Read MoreEmail templates offer a quick and efficient way to communicate with guests, but their limited customization capabilities could prove less than effective in building brand recognition and developing relationships among your audience. Designing and coding an email template from scratch requires extensive expertise, so it is best left in the hands of professionals. Furthermore, this […]
Read MoreArticles can be an effective marketing tool that can engage audiences more fully. They allow you to establish yourself as an authority in an industry or niche while providing deeper understanding for readers. Hospitality industry players have long prioritized guest experience as an essential driver of customer loyalty and repeat business. This article will highlight […]
Read MoreArticles can be an effective way of engaging your target audience and driving traffic to your website, whether that means highlighting special offers such as hotels or pest control companies can increase sales. Percentage discounts can be an effective way to entice price-sensitive shoppers and can also serve to motivate first-time purchases or loyalty. 1. […]
Read MoreSlow loading hotel websites often result in visitors losing patience and going elsewhere to book, such as indirect bookings through travel agencies and wholesalers or direct reservations at competitive hotels. Maintaining a fast website is key to drawing in visitors and increasing SEO rankings. Here are some tips on how you can increase its speed. […]
Read MoreNo business is immune from receiving negative comments on social media. From internet trolls to genuine upset customers, these remarks can damage brand image. As quickly as possible, it’s crucial that businesses respond to negative comments made about them or about them in general. Not only will doing so demonstrate your responsiveness to those making […]
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