Social media is becoming a prominent way for customers to reach out to companies with inquiries and issues. Effective customer service through this medium requires organizations to be responsive and understanding. Customers want to feel heard and understood when posting public tweets, commenting on Facebook posts or sending private messages via social media platforms. Here […]
Read MoreSearch engine optimization (SEO) involves multiple components. Marketers frequently focus on technical SEO such as optimizing website speed and improving crawlability; however, local optimization should also be prioritized. Hoteliers can improve their local SEO by optimizing their Google Business profile and using Google Posts to promote services and amenities at their establishment. 1. Optimize Your […]
Read MoreEmails offer hotels the unique ability to reach guests prior to their arrival, using data analytics and automation tools, they can customize messages, engage guests more deeply, and build lasting relationships. Delivering a comprehensive pre-arrival email can make guests more at ease, particularly when they have specific requests or inquiries. In addition, this email serves […]
Read MoreUtilizing user-generated content can be tremendously valuable to your hotel’s social media and website. People trust and prefer it over traditional advertising. UGC (user-generated content) includes everything from social media photos and YouTube videos, to blog articles. In this article, we’ll look at how UGC can be utilized by your hotel to engage guests and […]
Read MoreMaking sure your hotel website is mobile-friendly is essential to turning visitors into bookings. Traditional websites often cause images to look stretched or pinched and text to be hard to read on smartphones. Responsive web design offers an effective solution to this dilemma, providing content to users across mobile phones, tablets and desktop computers from […]
Read MoreBefore choosing an infographic topic, conduct some preliminary research. Use Google Trends or Alltop to identify an area of popular interest that would appeal to readers of the infographic. Even if the topic is familiar, inject it with an engaging story that will draw in readers and trigger an emotional response; this will increase its […]
Read MoreModern travellers expect more from their hotel experiences than just sleeping there, and compelling video is an effective medium to share these memories and build connections between viewers and your hotel. Demonstrate how your staff interacts with customers, giving them the chance to highlight their unique skillsets and build trust amongst customers. Doing this will […]
Read MoreSearch Engine Optimization (SEO) is an essential strategy for increasing both hotel revenue and visibility online. SEO allows your hotel to generate organic traffic from prospective guests while driving direct bookings directly, thus decreasing OTA commission fees and cutting down the reliance. Smart hotels invest in on-page, local, and technical SEO strategies in order to […]
Read MoreEmail templates offer a quick and efficient way to communicate with guests, but their limited customization capabilities could prove less than effective in building brand recognition and developing relationships among your audience. Designing and coding an email template from scratch requires extensive expertise, so it is best left in the hands of professionals. Furthermore, this […]
Read MoreArticles can be an effective marketing tool that can engage audiences more fully. They allow you to establish yourself as an authority in an industry or niche while providing deeper understanding for readers. Hospitality industry players have long prioritized guest experience as an essential driver of customer loyalty and repeat business. This article will highlight […]
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