Hotel newsletters should form part of your overall hotel marketing strategy and should help foster strong relationships with both existing and potential customers.
Get started by creating an opt-in list for your hotel. You can collect email addresses through your website’s About Us section, from guests or from direct marketing campaigns.
1. Offers
Hotels can use discounts and promotions as a great way to generate buzz about their property. Advertise them, email them to subscribers, and post on social media in order to spread the word about what your hotel has to offer.
Showcase photos and videos that showcase your hotel’s facilities and amenities to give prospective guests an accurate portrayal of what their stay will be like at your property. In addition, provide virtual tours so they can get an exclusive firsthand look at it all.
Sharing guest-generated content such as Instagram-worthy vacation pics from guests is another effective way of driving traffic to your hotel. Repost this (with permission) across its social media channels and newsletter, or create videos featuring nearby attractions and experiences. Doing this will allow guests to feel connected with you and build trust between themselves and your hotel.
2. Travel Tips
An informative hotel newsletter full of travel tips can provide guests with everything they need to maximize their stay. Include information about activities, local attractions and tours they might enjoy taking part in; make them feel like insiders with every issue!
Highlight your location with beautiful imagery and videos showcasing its features and amenities. People tend to remember more from seeing than reading; visuals tend to stick in people’s memories more effectively than words alone.
Invite guest feedback by emailing review requests after every check-in. Using email automation, these can be automatically sent, or they could become part of a regular newsletter if they are less urgent. Providing helpful content makes customers want to return, while your newsletter could serve as a forum to share industry news or professional milestones.
3. Events
Share information about local attractions, events, and tours guests can experience in their area. Highlighting all these features encourages more guests to book more hotel rooms while increasing brand recognition.
Email can be an effective tool for hotels to connect with both existing and potential customers, increasing brand loyalty while strengthening relationships. Email also boasts an impressive return-on-investment potential; see how one boutique motel leveraged Revinate Marketing to realize five times return!
Personalizing hotel newsletters is an effective way to increase engagement and drive conversions. Utilizing subscriber names as subject lines or copy can help them recognize that your newsletter isn’t spam and increase open rates; adding high-quality photos or videos also proves effective at driving increased clicks and engagement rates.
4. Local Attractions
Your email list can be one of your greatest marketing assets; but without consistent communication with subscribers, they may quickly forget about you. Inspire them to visit by sharing interesting things happening nearby – utilize a content team for research purposes to scour convention and visitor’s bureaus, museums, sports teams and theater venues for new ideas –
Local guests are more likely to book your hotel for food and beverage than leisure travelers; so emphasize its worth with an email series featuring tantalizing offers.
Make it easy for people to subscribe to your newsletter by including signup links in existing guest communications and providing sign-up forms on all pages of your website – then watch your email marketing ROI grow!
5. Health & Fitness
Engaging your hotel email list by sharing content that engages its contacts is one of the key ways to building engagement. From room offers and gym openings to promotions for visitors, sharing this type of information will get your hotel noticed and encourage people to visit!
Share photos and videos that showcase unique amenities available at your hotel such as spas, pools and restaurants to help potential guests envision themselves enjoying them during their stay. Creating compelling visual content about these services will enable guests to easily imagine themselves taking advantage of them while staying with you.
6. Business Travel
Business travelers prefer hotels that can meet all of their needs, from gym access and free wi-fi access, to meeting spaces. Offerings that cater specifically to business travelers’ preferences such as a gym and free wifi can attract business travellers directly.
Rosewood Beijing has taken advantage of modern video in their hotel newsletter to attract business travelers’ attention and introduce them to the property so they know exactly what to expect when booking their stay there. Their video takes would-be guests on a tour through all areas of their property – giving them an understanding of exactly what awaits them when booking their room there.
Make sure that subscribers who want to sign up for your hotel newsletter do so easily by including sign-up forms on both your website and existing guest communications emails such as booking confirmations and post-visit surveys. A lead magnet (see our ultimate guide here for help with this) may also help boost subscriber lists.
7. Dining & Entertainment
Modern travelers expect more from their vacation than simply taking pictures for Instagram, so incorporate influencer content into hotel newsletters to inspire audiences and drive traffic to your website.
Email automation can help encourage former guests to return by automatically sending post-check emails after certain criteria is met, for instance if someone booked using a specific discount code and you’ve set an automated email to be sent 3 days post-checkout date in order to encourage their return.
As you create inspirational images for your newsletters, keep in mind that people only spend approximately 10 seconds reading each email. Your copy needs to be concise yet compelling so they continue reading – use images that showcase the beauty of your property, amenities and delectable cuisine to capture their interest and have them craving their next vacation getaway!
8. Sports & Entertainment
Hotel staff should know what’s happening in their destination and be able to direct guests in the right direction. Be proactive by participating in local events by publicizing them online and social media channels, reaching out to convention and visitors bureau, visiting popular museums, sports teams, and concert venues’ websites and attending local tradeshows for forthcoming offerings. Incorporate subscription requests into existing guest communications (booking confirmations, welcome emails, post-visit surveys), featuring signup forms on every page of your website as well as offering sign-up forms so as many opt-ins as possible so you can test different subject lines and learn from what’s working best.
9. Social Media
Consistency is key for email newsletter success. By regularly providing informative and promotional information in an email newsletter, your hotel can build trust through credibility.
Social media integration is an easy way to engage your subscribers, and MailerLite makes this task simpler by enabling you to easily create a simple social content block which embeds posts from Facebook, Instagram or Twitter into emails instantly.
One of the greatest challenges hoteliers face is getting people to stay at their establishment. Social media is an invaluable asset when it comes to driving traffic to your website and increasing bookings; using an influencer to showcase unique features of your hotel can also get potential guests excited about booking with you – this tactic works particularly well when coupled with discount codes!
10. Technology
Email newsletters can be an excellent way to make guests aware that they’re staying in a hotel with cutting-edge technological infrastructure and give them the sense that they belong in the community.
Increase credibility and create urgency among subscribers with this effective tactic, especially when coupled with discounts or deadlines.
This hotel e-newsletter includes a social content block which automatically embeds the latest review posted to Google or Facebook, making this an efficient and simple way of encouraging online reviews – which are key components of hotel profitability. Since people trust online reviews over personal recommendations, MailerLite makes collecting them from all channels much faster.