These content pieces showcase your expertise, while helping attract hotels that are searching for influencers to collaborate with. They could include budget-friendly tips, interesting facts about the destination or recommendations from staff such as concierges or general managers.
Content can be delivered in multiple forms, including blogs, videos, and social media campaigns.
Blog posts
Blog posts can be an effective way to educate your target audience about the unique characteristics of your accommodation and showcase your expertise, while simultaneously building trust within your niche market.
Start writing blog posts by identifying your audience’s pain points – this can be done by studying competitor blogs or conducting an informal survey on social media. Use this data in your content strategy so that it creates relevant and useful posts for your target audience.
An effective blog post begins with an eye-catching hook that grabs readers’ attention, such as a quote, statistic, short story or fact. This will set the stage for your article and allow readers to decide whether they continue reading.
Add visuals or videos to your blog post for added interest by including images, graphs or videos – this can increase on-page SEO while making the blog post more visually pleasing and easier for readers to digest.
Another key component of a blog post is its body text. Be clear and succinct in your writing while not skimping on details; for complex or broad topics, include screenshots or real-life examples to give depth to your piece and increase readership.
If your blog post features a list, use descriptive headers to divide it up into sections and help readers navigate more easily through it. This will prevent them from becoming overwhelmed with too much information at once.
Add credible quotes and stats to your blog posts by reaching out to industry experts through tools like HARO or curating insights from reliable sources.
Finally, don’t forget to optimize your blog post for keywords. Include them in the title, description and meta tag/alt text of any image used within your post to help it rank higher in search results and attract more potential customers. This will increase readership of your content.
Videos
Video should be at the core of every hotel’s content marketing strategy. It allows would-be guests to explore your property virtually, showcase amenities and services offered, create brand aesthetic that highlights luxury and comfort, as well as communicate a sense of place – which can often be difficult in an urban environment like a hotel.
Hotels can use videos to showcase the local area and its attractions, providing guests with helpful information about amenities, nearby attractions and activities as well as personalized recommendations based on individual guest interests. Personalized videos may even be sent prior to and during their stay for additional assistance.
Positive testimonials can also be an effective way to promote a hotel, from on-camera interviews with guests and clients to collecting positive reviews on popular platforms like Tripadvisor or Yelp – giving hotels the ability to compile testimonials into video format for promotion.
Hotels can show off their distinctive features through various forms of video content, from showcase videos and behind-the-scenes footage, to blog articles. A showcase video may feature architecture of a hotel, lush surroundings and comfortable rooms; as well as unique amenities such as an infinity pool or gourmet restaurant. A call to action should encourage viewers to book rooms, visit its website or follow it on social media.
Behind-the-scenes videos give guests a glimpse into what goes on at a hotel, from staff prepping for events or showing how the shipping and receiving department works to demonstrating its capabilities at handling large events. Such videos can help showcase unique amenities as well as demonstrate its ability to manage large scale gatherings.
Professional video production agencies can assist hotels in creating high-quality, engaging video content quickly and cost effectively. Their teams of experts specialize in creating the appropriate type of videos for each hotel and target audience, choosing formats and platforms which deliver maximum engagement; plus they ensure mobile viewing optimization of every video produced by them.
Social media campaigns
As we all know, social media can be an excellent way to market and attract new guests for hotels. The key is creating appealing content that speaks to both existing customers as well as prospective ones; using a platform like Sprout Social can help you build an effective content calendar centered around retention and acquisition goals.
User-generated content (UGC) is one of the easiest and most effective ways to make sure potential guests understand what it’s really like staying at your hotel. Encourage guests who already stayed with you to share pictures or videos by asking them to tag themselves or use a specific hashtag so that you can share their posts with your followers as well.
At the core of any hotel marketing strategy is highlighting the faces and personalities of your staff. Doing this will allow potential guests to form emotional attachments to your hotel brand through its employees. One strategy for doing this could be featuring different team members across channels on a weekly basis or hosting contests or polls where followers interact with staff members while hoping to win prizes themselves.
Instagram is another powerful platform for hotel promotion. While initially known for picture sharing, more recently Instagram has added video and stories features. When creating your Instagram profile, be sure to include clear call-to-actions and links back to your website; additionally you could post attractive images of rooms and amenities while tagging guests – encouraging them to repost them for further engagement and visibility for your hotel.
Pinterest is an online visual discovery tool that allows users to curate collections of ideas related to recipes, home decor, fashion and travel. As a hotelier using this platform to highlight unique features of their property like scenic locations such as hiking trails, beaches and mountain vistas. In addition, using it promote their restaurant by posting images showcasing delicious cuisine served up.
Partnerships
Partnership with local attractions, restaurants, tour companies and event organisers can be an effective marketing strategy to emphasize your accommodation’s special features. Working together allows complementary businesses to take advantage of each other’s networks and customer bases to attract new guests; and create distinctive packages and experiences that differentiate your business from its competitors while adding extra value for guests. By using high-quality photographs and videos you can communicate the unique benefits of your partnerships in an engaging and visually striking manner.
An effective website can be an ideal platform to highlight your unique qualities. Start by crafting an “About” page that introduces yourself and shares your values; use custom pages to showcase specific aspects.