Converting browsers into bookers is no simple task, but with a comprehensive hotel content marketing strategy in place it may help.
One way of doing this is using remarketing on your website, which involves showing potential guests ads for your hotel on other websites they visit after leaving yours.
One way is to launch a hashtag campaign or contest, encouraging guests to post photos with the designated hashtag on social media and help generate UGC for your hotel.
Photography and Videography
Photography and videography are effective tools for communicating messages more directly, engagingly and persuasively to audiences. Businesses can differentiate themselves from competitors with high-quality visuals that speak directly to their target audiences while creating deeper bonds with customers. Professional photographers and videographers possess all of the equipment, knowledge and experience necessary to produce quality content tailored to a company’s individual requirements.
Hotels can use photography and videography to showcase their rooms, amenities, and location – drawing customers in to book reservations and create immersive virtual tours of their facilities for potential guests.
Guest reviews and ratings can be an invaluable source of marketing content for hotels. By sharing positive experiences on their websites and social media pages, hotels can position themselves as experts in their area and build trust among potential customers.
Blog posts provide hotels with another powerful means of telling their story and building connections with their target market. By writing informative blog posts about travel tips, local attractions and special offers that attract organic traffic, hotels can increase online visibility while growing organic reach.
Hotels can utilize blog posts to promote events and services by writing blog posts about an upcoming holiday event, such as Halloween costume parties or Valentine’s Day getaways, which increase awareness while driving bookings.
Social media should be an integral component of any hotel marketing strategy, serving as an effective way to increase brand recognition and drive bookings. By taking advantage of popular social platforms like Facebook, Twitter, Instagram, TikTok and YouTube to connect with a wider audience and increase revenue streams.
Hoteliers can use social media not only to promote events and special offers, but also share behind-the-scenes photos, recipes, and other engaging content with their followers. By sharing such posts on social media, hotels can inspire their audiences while building a loyal fan base.
Finally, hotel marketers must optimize their website for mobile devices. By creating a responsive and fast-loading site that ensures guests experience an easy booking process.
Social Media
People visiting hotels engage best with striking images, compelling videos and insightful blog articles. Because you may serve many types of guests at once, creating content that speaks to each one should be your top priority. A themed content campaign can help create content that can be reused across various channels.
Example: Hotel themes that promote local events or festivals can easily be turned into Instagram posts, Facebook updates and email newsletters. Themed content also helps get at the core of why people travel, which can inspire potential customers. Likewise, themed pieces may provide off-the-beaten-path ideas or tips travelers might not otherwise encounter; for example a hotel in a college town could target millennial students by emphasizing activities unique to that location.
Short-form video has quickly become one of the most shared and engaging content formats, particularly on platforms like TikTok and Instagram. Videos provide an ideal medium for showcasing hotel amenities, telling a tale about its locale or conducting mico-interviews with staff or guests – as they are highly shareable! Furthermore, videos extend your reach exponentially.
Influencer marketing is another effective strategy for using social media to drive engagement and maintain audience interest, especially among millennials. By teaming up with someone with high follower counts and working in tandem to gain exposure and potentially more bookings – especially beneficial when targeting hotels targeting them directly.
Social media can also serve as an excellent means of developing relationships and increasing customer loyalty. Responding quickly to reviews and comments helps create a positive image of your business, leading to further engagement from customers – something particularly essential when targeting millennials who prioritize experiences over material goods and value community building.
Focusing on the themes your hotel specializes in can build trust with both existing customers and attract new ones, while simultaneously standing out from competitors by making your business seem more approachable and familiar. For more information about the power of themed content campaigns for hotels, consult a reputable experiential marketing agency that can create effective campaigns tailored specifically for you.
Blog Posts
Your brand blog provides the ideal space for exploring themes and topics identified in your content strategy. This content can then be utilized across different mediums – social media posts, newsletters and email marketing are just some of the ways it can be utilized – to provide potential guests with all of the helpful information they require prior to staying at your hotel.
As you craft your blogs, it is crucial that they address the pain points and goals identified for each theme. These could range from simply simplifying room booking steps, or enabling guests to customize their experience – whatever it may be! Once these have been established, blog post writing can commence.
Your blog post must have a working title before beginning writing it, as this will determine which topics or keywords will be covered in it. Keep your reader in mind when selecting a title; your title needs to attract enough interest without detracting from its overall purpose on your blog.
List-based posts, or “listicles,” can be an excellent way of providing information in an easily readable form. Not only are these articles great for readers, but they can also increase SEO optimization on pages they appear.
Interviews with your team members can help show the human side of your business and connect with prospective guests more intimately, encouraging them to book their stay more easily and confidently.
Newsjacking is a form of blogging wherein you share your opinions on current events that are taking place around you. This type of content can be highly engaging, making for great ways to generate more engagement on your hotel’s social media pages.
Integrating themed content campaigns into your social media, newsletter, and marketing materials will establish you as an authority in your industry and create an enticing message that resonates with audiences. With MyFBAPrep as your 3PL partner, you’ll have all of the resources necessary to develop, translate, and distribute themed products that meet the expectations of audiences around the globe.
Email Marketing
Email marketing is a crucial component of a hotel or motel’s online content strategy. By sending tailored emails with eye-catching visuals and compelling calls-to-actions, hotels can reach their target audiences with targeted promotions and information. Utilizing software solutions such as automation tools to send automated triggered messages based on customer engagement is another proven method for increasing results.
Welcome emails are an effective way of welcoming guests to your brand and property, providing important details like check-in procedures, amenities, and local attractions. A subject line that grabs their attention while reflecting its content can increase open rates further.
Post-stay emails can be an excellent way of engaging guests and communicating about new offers, discounts, or events. Emails that request reviews or feedback also can help create relationships with customers and encourage repeat business.
Experiential marketing is a form of branding that involves hosting events or pop-up displays both inside and outside the hotel property to connect with guests and offer new ways for them to engage with your brand. Experiential marketing helps build stronger brand identities and reputations as hospitality companies who care for both their guests and community members.
Content creation for multiple channels can be an ongoing challenge in hotel operations. Thankfully, much of this content can be easily reused across social media, blogs, print ads and digital ads to save both time and resources. Savvy hotel marketers take advantage of this fact by developing multifunctional pieces that maximize their impact.
Email marketing solutions make it easier than ever for hotel owners and operators to start marketing their properties more cost effectively. Mailchimp or ActiveCampaign both offer free trials that provide all the essential features you need to start creating and managing targeted campaigns for various purposes in your hotel, as well as analyze performance over time through advanced automation, CRM integration and analytical features.