An effective hotel blog offers many benefits, from improved search results to expanded brand awareness and increased guest loyalty. To maximize these returns, creating high-quality engaging content that showcases your hotel is key.
Conduct market research online and offline to discover what content your guests want to read about. Here are a few ideas to get you going:
1. Share Experiences
Your hotel may be an appealing destination or luxury amenity, but to truly stand out, offer experiences for guests to remember their stay. Guided tours led by local experts or spa packages with in-room massage can all be shared via your blog to help travelers plan their trips more easily. Similarly, partnerships with nearby restaurants, attractions, and service providers to create content that benefits both parties can also work – for instance interviewing chefs from nearby restaurants at your hotel and then featuring them online can bring in more business while supporting local business as a result!
Engaging content drives more engagement. Grab readers’ attention with eye-catching titles and high-resolution imagery, then ensure your post is SEO optimized by including relevant keywords in both its title and body copy. By publishing high-quality, relevant blog content regularly, you can establish yourself as an authority in your field while building trust among potential customers.
Blogging can be an invaluable asset to hospitality industries, yet many hotels fail to take full advantage of it because they’re uncertain of what topic(s) to write about. With so much competition for hotel bookings, producing valuable and relevant content that speaks directly to your target audience will set your hotel apart. If you need help starting blogging, try researching what people searching online are searching for as inspiration – for instance if people are searching for tips for traveling with children, write an informative blog post that answers their queries!
2. Share Recipes
Offering guests food and beverage recipes can be an excellent way to showcase your hotel’s hospitality. Online visitors are fascinated with culinary experiences, so this type of blog post can show your hotel’s personality while simultaneously drawing in new customers.
For instance, if your hotel places great importance on supporting local businesses, interview chefs, restaurants and service providers from your community and share their stories to build rapport while also promoting other local companies. Or feature and interview members of staff so that guests will know whom they will be working with during their stay.
Online audiences are drawn to how-to blogs like moths to a flame. Indeed, this type of content is one of the most frequently searched for on search engines; making this type of hotel blog post an effective way to boost SEO and bring in organic traffic.
Your hotel blog can also serve to highlight local attractions, events, restaurants or activities that will enhance the guest experience at your property and ensure they make it back home with fond memories! This can help them plan their travels more effectively while staying with you.
If your hotel recently underwent any renovation or redesign, now is an excellent opportunity to highlight it on its blog. From updating lobby spaces, rooms or spa suites – any updates should serve as an opportunity to show off the results and encourage bookings.
3. Share Tips
Engaging your guests during their stay by offering local advice is a surefire way to enhance their experience and stand out from competition. From tips on making the most of their hotel rooftop bar or where to find great shopping opportunities, your hospitality expertise can help your hotel excel and set itself apart from its rivals.
Timely content creation can help increase engagement with hotel blog posts. Staying current with travel news and events in your destination can help create topical posts (like this NY Fashion Week-focused post from The Standard Hotels), or boost bookings during peak periods (such as this guide of off-season activities from Conde Nast Traveler).
History-rich cities, regions and hotels present endless opportunities to tell engaging tales via your blog. By discussing some of their past or interviewing a local historian you can showcase what sets your hotel apart.
Your guest satisfaction surveys can also provide useful data that you can turn into engaging blog content for your hotel blog. For instance, if your guests enjoy spa services and culinary experiences, share the results on your hotel blog to attract readers from industry websites and even generate backlinks.
Blogging can help hotels reach their target audiences and boost technical SEO. By crafting high-quality articles and sharing captivating stories, hotels can build brand recognition while decreasing reliance on OTAs and metasearch engines for bookings. To begin blogging effectively for hotels, create a content calendar and set goals for the year–whether they include increasing website traffic, bookings increases, customer engagement improvement etc.
4. Share Photos
As a hotel, your job as an image capturer and sharer lies in sharing photos that excite and engage travelers. A professional photographer should if possible be on staff as they can identify photogenic spots around your property as well as optimal angles that will catch a social media user’s eye when scrolling their feeds.
No matter your budget, having high-quality images in your arsenal of hotel marketing tools remains critical. Use these images on your website and social channels to tell the story of your hotel; even better, create a travel guide featuring popular events or attractions in your destination that may attract potential guests directly to you!
Host behind-the-scenes photos to humanize your brand and give potential visitors a peek behind its doors. Social media makes this content particularly effective at humanizing hotels – whether that means showing photos of bartenders making cocktails or spa therapists performing manicures, these images keep people engaged with your brand.
Interviews are another fantastic way to add personality and depth to your hotel blog posts. By interviewing local restaurant owners, attractions or service providers that travelers might find useful, interviews can provide information about your destination while simultaneously promoting local businesses – it’s a win-win scenario!
5. Share Stories
When creating hotel blog content, it is crucial that it engages readers as much as possible and stands out from competition – this will ultimately drive more bookings over time. One way of accomplishing this goal is focusing on topics relevant to your target audience – for instance local attractions, special events and unique activities your hotel offers.
Effective strategies include optimizing blog posts for search engines and conducting interviews with locals who know your destination – such as front desk staff or restaurant owners; this will increase engagement on your hotel blog and draw more readers in.
At the same time, it’s always a good idea to incorporate visual elements in your hotel blog posts – this could include videos, photos, infographics or animations – this will keep readers engaged while also improving readability of the article. Make sure that any written pieces have been proofread and edited thoroughly prior to posting online; poorly written pieces send out negative signals about your hotel and could potentially turn away potential customers.
Content creation for hotel blog isn’t easy, but it is essential for the success of your hotel business. By following these simple tips, you can produce more engaging blog posts that drive increased engagement and bookings.