Hotels that prioritize mobile experience will find themselves reaping increased visibility and bookings. No matter where your guests may be browsing from – their phone, laptop or in-room – they will easily be able to view your website and complete a booking transaction with ease.
Create an intuitive mobile interface that makes it simple for travellers to browse photos and select preferences, enabling them to book on-the-go – even last-minute reservations can be completed seamlessly!
The Importance of SEO
The mobile revolution has been one of the most significant shifts in recent digital history. Now that consumers primarily rely on their smartphones for content consumption and brand interactions, businesses must adopt a mobile-first strategy when approaching online marketing strategies – using high-quality, optimised content that is accessible on multiple devices and screen sizes is key in doing this.
Reaching full responsive website optimization is essential to increasing mobile viewing of content. This requires all pages to feature a seamless, fluid layout that adapts seamlessly to any screen size and device – this can be accomplished using tools and techniques such as responsive frameworks, browser testing and cross-device optimization.
Remembering that mobile users have much less screen space than desktop users is also key; therefore, your content must convey as much information in a short space. You can do this by simplifying and eliminating irrelevant details that don’t serve the needs of mobile audiences, and by making links and CTAs easily clickable from a mobile device.
Google and other search engines have put an additional emphasis on mobile-friendly content by prioritizing sites optimized for viewing on mobile phones over those that aren’t. As a result, websites without optimized mobile viewing experience difficulty ranking in search results as opposed to those that do offer such experiences.
Websites designed to be mobile friendly will not only boost your search engine rankings, but will also create an exceptional user experience resulting in more visitors and bookings for your hotel. Make sure your website is mobile-friendly soon if it hasn’t already done so; the results could be impressive in the long run!
The Importance of Social Media
Social media plays an integral part of any hospitality marketing strategy, whether for hotels or any other form of accommodation. Social media allows the establishment to communicate brand messages, drive website traffic and increase sales.
Modern consumers conduct most of their research online before making purchasing decisions, often using social media platforms to share images and videos from their experiences. Hotel brands take full advantage of this by posting eye-catching posts to engage potential guests and drive bookings through these channels.
Engaging, mobile-friendly content requires careful planning and execution. To be truly effective, one must consider the unique browsing habits of mobile users compared to desktop users; their shorter attention span and tendency for on-the-go browsing must also be taken into consideration. Furthermore, creating a responsive website ensures visitors have an effortless experience when encountering content that’s difficult to read or navigate on small screens – an experience which leaves no one frustrated!
Mobile-friendly web design involves the use of short paragraphs, bullet points and text formatting that is easily readable on smartphones, as well as avoiding popups that disrupt user experiences and are distracting. Furthermore, images and video content optimized for mobile screens is key – it ensures they display correctly without additional scrolling or resizing; forms should also be simple enough that visitors complete them successfully on mobile phones as lengthy forms may deter visitors from filling them out completely.
Since the emergence and rise of social media, researchers have shown an increasing interest in studying its relationship to tourism and hospitality. Unfortunately, due to its vast amount of literature on this topic, more delimitation and consolidation work are still required on this front. Therefore, a bibliometric analysis was performed on papers published on Web of Science platform that relate to this research field – with results suggesting social media has had an immense influence over tourism and hospitality businesses, especially regarding consumer satisfaction levels.
The Importance of Mobile Websites
Mobile-friendly websites are the backbone of any successful digital marketing strategy. They ensure a seamless user experience across devices, increase traffic, boost SEO rankings and ultimately increase conversions – whether your business provides accommodation like hotels or restaurants, having an optimized site is absolutely essential in today’s digital environment.
Phocuswright, h2c and SiteMinder recently conducted research showing that independent hotels are increasingly making mobile bookings, with over half making use of smartphones as the primary booking device when searching online for accommodation. The trend appears set to continue as many travellers use smartphones as primary booking tools when looking for accommodation online.
Travellers who use their phones to book travel are more likely to return to the same website or company in future bookings, as these quick decisions and user-friendly websites make booking last-minute trips much simpler.
An optimized website must contain these features:
Mobile users tend to have short attention spans, and are more likely to abandon a page that doesn’t load quickly enough. Optimizing images, minifying code, reducing redirects, and using browser caching are ways to speed up load times on mobile devices. Since this process can be complex and technical in nature, seeking help from an experienced SEO agency or specialist would likely be wise.
Make Your CTAs Clear and Prominent (CTAs). Ensure your website is mobile-friendly by designing CTA buttons with large, bold and contrasting color buttons to increase their visibility and clickability – this small change could significantly boost conversion rates like Domino’s Pizza has done by incorporating its innovative ‘Pizza Tracker’ feature, increasing customer satisfaction and loyalty.
Be sure your website includes maps functionality, which allows travellers to quickly and easily locate your property on a map and easily navigate there. This feature is especially beneficial to guests travelling solo, who will be able to identify nearby transport options and meeting locations as they navigate closer. Furthermore, using maps gives guests confidence that your property meets their needs while allaying any concerns they might have regarding its location.
The Importance of Mobile Apps
Mobile devices have rapidly become the go-to method of booking accommodation. Their convenience, coupled with being able to quickly look up local attractions and activities makes mobile booking appealing for many travellers. Given this shift in usage patterns, hotels must ensure their website can easily be discovered by travellers and booked.
As well as having a fully optimized website, hotels should also develop their own mobile app to offer additional features unavailable on websites, such as tracking guest activity and geo-location services, instantaneous messaging with staff via an app can make for a much smoother customer service experience – particularly during busy periods when they may experience room or service issues that need immediate resolution – thus making the overall experience less stressful for everyone involved.
Hotels can use apps as a competitive advantage when it comes to customer retention. Hotels with apps can leverage them to promote special offers directly to guests, increasing engagement and potentially driving more bookings. They also serve as digital concierge tools allowing guests to book meals, drinks, and entertainment within the hotel as well as use it for check-in/checkout.
Apps can help hotels streamline their operations and boost efficiency, by using data collected through them to analyze which services are most popular with guests and when. By allocating resources accordingly, hotels can reduce queues for guests and provide a smoother process overall for their customers.
No doubt it should go without saying that having a mobile-optimised site for any modern accommodation provider is necessary; yet too many hotels do not yet possess one. With 88% of travellers reporting they would switch providers if the website or app they used wasn’t mobile-friendly, failure to invest in one could prove costly for any hospitality business.