Whether you’re new to email marketing or have been doing it for years, there are steps you can take to streamline your campaigns.
First, you’ll need to determine your goals. This will help you tailor your emails to specific audiences.
1. Determine Your Goals
The first step in creating a successful email marketing campaign is to determine your goals. These goals can be specific or broad, depending on your company’s needs. It’s important to keep them relevant and measurable, so that you can track progress and determine whether your strategy is working.
For example, if your goal is to increase your revenue, you might set a metric for Dollar Per Recipient (DPR), which is the amount of revenue that you earn per email recipient. You can calculate DPR by dividing your total revenue by the number of recipients to whom you sent an email.
Another important metric is Open Rate. Your open rate is a great indicator of whether your email content is relevant to your audience, so make sure that it’s as high as possible.
Creating a list is essential for any email marketing campaign, so it’s crucial that you get your contacts to opt-in to your mailing list. This can be done through your website, social media, or other channels.
In addition to achieving higher Open Rates, email marketing can also help you build customer relationships and improve brand awareness. If your customers are familiar with your brand, they’re more likely to open your emails, so it’s important that you create a targeted email campaign that speaks to their interests and concerns.
Streamlining your email marketing campaigns is key to improving performance and profitability. To do this, you’ll need to set SMART goals and ensure that your team is on board with the strategy. This will keep your employees motivated and engaged, which will lead to increased productivity.
2. Create a List
Organizing your emails is an important part of email marketing. It helps you send more relevant and personalized messages, which can lead to increased engagement and higher click-through rates.
Lists are a great way to organize your email contacts. Using lists is an effective and efficient way to keep track of your contacts’ activities, so you can send them relevant information and offers.
In the HubSpot account, users with Write permissions can create lists based on contact or company criteria. You can also edit lists that have been created by other users.
Active lists automatically update their members based on their criteria. Records will join the list when they meet the criteria and leave it when they no longer fit those criteria.
Static lists are not updated automatically and include records who meet the criteria at the time the list was created. These lists are ideal for sending one-time email blasts, for an internal newsletter, or for a group of contacts that don’t change.
Creating a custom list is an effective way to identify your top leads and customers. It will also help you create targeted campaigns that speak to the specific interests and needs of your customers.
Use a custom list to segment your contacts by lifecycle stage, interest, and other key properties. These segments can then be used to send different types of emails based on the behavior and properties of each segment.
Another important aspect of list management is to clean and scrub your database periodically. This can improve your email deliverability rate and help you stay in compliance with all current privacy regulations.
To start cleaning your database, consider setting up a workflow that filters out anyone who hasn’t opened an email in three months or who hasn’t engaged with your last three campaigns. You can also create a segment of subscribers who haven’t opened any of your emails within six months.
3. Design Your Email
Your email design plays an important role in attracting and engaging your audience. A good email campaign can increase your brand awareness, drive traffic to your website or social media accounts, and convert your readers into customers.
When sending out emails, consider the human brain and how it responds to visual information. A recent study found that the brain processes imagery 60k times faster than text, making it a powerful tool for your email campaigns.
You can use this power by creating visually stunning emails that grab a reader’s attention. Here are some tips on designing your email to be successful:
Create personal and relevant subject lines that will encourage subscribers to read your message. This will improve your email subscriber retention. Make the subject line as short and simple as possible so that your recipients can quickly scan the subject and decide whether to open it.
Also, add a clickable preheader that gives a quick overview of your email. It is a great way to engage with your subscribers and get them excited about your message.
Personalize your emails with each of your subscribers by using the information they provided to customize your email content. This will show your recipients that they’re being treated as individual human beings, resulting in better engagement and email subscriber retention.
To keep your email designs on-brand, you should incorporate a color and font that is consistent with your other branding and marketing materials. This will give your email subscribers a sense of trust and credibility in your brand.
Lastly, ensure that your links are clickable and responsive across mobile devices by using safe web fonts. This will help your email campaigns perform well on any device, no matter how big or small the screen size.
4. Test Your Email
Whether you’re sending an email newsletter or a promotional offer, you need to understand how to measure its effectiveness. This will ensure that you can make informed decisions about your next campaign and fine-tune the ones that are currently working for you.
The open rate is a key indicator of the effectiveness of your email marketing. It measures how many people actually opened your email and clicked on the link in it. You can also use this to determine how effective your content is at converting visitors into leads or customers.
One of the most important things you can do to improve your email open rate is to write a compelling subject line. Keep it short and sweet, so that your readers are compelled to click the link within it.
Another way to measure your email open rates is by performing A/B testing. This involves sending two different versions of your email to a small percentage of your subscribers and then analyzing the results. This will help you identify which version performs better and can be used to send it to the rest of your audience.
Finally, another key metric is the click-through rate (CTR). CTR measures how many people clicked on links in your emails and can be an effective way to determine if your content is converting visitors into leads or customers.
If your emails aren’t converting, it can lead to decreased list growth and a loss of revenue as people unsubscribe. However, if your emails are converting well and increasing list size, it’s a good sign that you’re doing something right with your email marketing strategy.
Ultimately, your success with your email marketing campaigns depends on a number of factors that are out of your control. Therefore, it’s critical to test various tactics and optimize your email campaigns constantly for the best results.
5. Send Your Email
A successful email marketing campaign starts with a clear plan and an effective strategy. This means creating a sequence of emails that will help you accomplish your goals and sending them at the appropriate time and place.
When you create your sequence, it should be based on the information you have from your list, your subscribers’ preferences and your goals. Each email should offer value to your subscribers, and encourage them to take action. This can be through a link, a blog post, a reply or a purchase.
You should also make sure your subject lines are effective. A well-written subject line can increase your open rate, which is an important metric to track for email marketing.
Another way to measure the effectiveness of your emails is through a conversion rate. This metric helps you identify what type of content your customers are most engaged with and whether they are making a purchase or signing up for an email newsletter.
If your subscribers are not responding to your email campaigns, this is a sign that something needs to change. For example, you may be sending too many emails or ignoring your subscribers’ feedback.
Alternatively, you may be missing an opportunity to reach your audience and convert them into leads. You should be evaluating your email campaigns to find areas where you can improve them, such as by providing a more effective subject line or offering additional content that will boost your engagement rate.
You can also use email marketing software to automate your email campaigns, so that you don’t have to worry about them every day. Automation allows you to send targeted emails based on your subscribers’ preferences and the content they have read in the past.