Email automation can help hotels engage their guests more closely by keeping in constant touch and being responsive to reservations information. Furthermore, this form of automated communication serves to personalize hotel marketing efforts.
Email marketing campaigns provide a valuable means for collecting data and monitoring results, giving you insight into their effectiveness.
1. Confirmation Email
As soon as a customer contacts or makes a purchase online, they expect immediate feedback and confirmation emails can provide that instantaneous reassurance to them that their order, reservation or subscription has been successfully processed.
Transactional emails tend to have high open and click rates because they provide timely and relevant content that engages readers, providing an ideal opportunity to cross-sell or upsell products or services.
Enhance your confirmation email templates by personalizing each message with the recipient’s name and providing accurate, useful information in its body (order number, booking date/time/payment information etc). It may also be wise to include a link that allows customers to track their shipping status if applicable.
Subject lines of confirmation emails are an arguably vital element, serving as recipients’ first glimpse into what lies within. An engaging or amusing subject line will catch people’s eyes and increase its chances of being opened by readers.
Your confirmation emails should maintain the same tone and voice as other marketing communications from your brand, such as website pages, social media posts and customer service conversations. So be sure to test confirmation emails and workflows thoroughly before they go live – though make small adjustments gradually so as not to create too much disruption at once; for instance alter the subject line and small portions of email copy at a time to see how it impacts open/click-through rates.
2. Thank You Email
An email expressing thanks can be an effective way of showing appreciation for someone’s time, advice, or assistance. Thank-you emails can also serve as a great way of staying in contact and showing that your business values its interactions.
Writing an effective thank you email requires being both sincere and personal. Start off your message with a polite salutation like, “Dear first name>,” or even more respectfully, “Dear last name>,” followed by an eye-catching subject line containing at least six to ten words for increased open rates – as evidenced by research conducted by Retention Science.
Be specific in the body of your thank you email and be thankful for something specific, this makes the email more memorable and adds a sense of authenticity to the interaction. Furthermore, if someone provided advice or assistance that directly impacted your work, explain how this has positively impacted it.
Make sure that when signing off on your email, use an appropriate sign-off such as: Sincerely,” Best wishes,” or Regards; your choice depends on how formal the relationship between yourself and the contact will be.
MySignature can help your organization achieve consistency in communications while saving time by automatically adding your signature to all outgoing emails. It is easy to use and doesn’t require installation or coding – plus you can customize it so it reflects your brand personality perfectly! Get started now for free; all it takes is entering your email address and clicking “Get Started.”
3. Marketing Email
Email marketing can be a powerful tool for building brand loyalty and increasing revenue for any business, but you must use it wisely to set up effective workflows for your company. Email automation can help scale marketing efforts while saving time. Furthermore, automating emails relevant to specific target groups at specific intervals keeps audiences engaged by sending relevant and targeted communications at the optimal moment in time.
When offering discounts or marking holidays, it can be wise to send an automated email reminder of this offer or celebration directly to subscribers of your list. This will increase their chance of turning into paying customers more easily.
Automating marketing emails is also an effective way of upselling products or services, a technique widely employed by online stores and SaaS platforms such as Sephora which uses automated emails to upsell additional items to subscribers post purchase.
Brands often send emails advising subscribers if they were pleased with their purchase to leave feedback and rate the product – this allows audience members to express their positive experience with them and encourage others to do the same.
Personalizing emails is key to developing strong relationships with your audience, and email automation is a great way to do just that. While automation should never be used as an excuse for sending irrelevant or irrelevant content out, make sure your automated emails fit within the overall marketing strategy and use an established email service provider in order to ensure quality emails.
4. Special Offer Email
When sending out special offer emails for your hotel, it is key that the message remains short and sweet to avoid ending up in spam filters or receiving negative attention as spammy mail. With some personalization and the appropriate call-to-actions however, special offer emails can become powerful sales drivers; just ensure the offer is relevant to the audience you’re sending it too as this will reduce unnecessary clicks! Additionally, make sure your emails are mobile responsive!
5. Reminder Email
No matter your goal is, reminding customers about an upcoming appointment or payment is an essential tool in customer retention. Achieve success through well-crafted reminder emails means striking the appropriate tone and timing: generally it is best to send reminder emails 2-3 days in advance to give recipients enough time to review and respond to them.
Start off your email by greeting the recipient professionally, such as “Hello,” “Hello,” or “Dear.” Clearly state its purpose within the body of the message by outlining what transpired and encouraging your recipient to act accordingly.
Avoid overuse of apologies in your reminder emails as this can make the message seem intrusive rather than useful. While it is understandable to apologize if an inconvenience has arisen for readers, excessive apologies will lower professionalism and undermine its purpose.
Add visual elements to your reminder emails in order to catch readers’ attention and strengthen the effectiveness of your message. You could add eye-catching graphics or charts that reinforce your point, or use bulleted or numbered lists to break up large blocks of text, making reading easier for recipients. Email personalization allows you to personalize each email by including things such as the recipient’s name or referencing past interactions with your brand; finally, finish off each email with an endearing sign-off that expresses friendliness as well as gratitude or anticipation of hearing back from recipients.