Hotels can use the holiday season to draw consumers in with exciting offers and packages, but to do this successfully they need a plan in place.
Utilizing themed emails that feature your hotel’s special promotions can increase conversion rates, as they engage potential guests and can increase conversion rates. Here are a few strategies you can follow to create effective, engaging and fun-sounding holiday campaigns:.
Offers and Discounts
As part of your holiday marketing strategy, it’s advisable to highlight offers and discounts across all marketing channels – this could include your website, newsletters and social media posts. By making holiday sales easily accessible for customers to find, they are more likely to take advantage of them.
Make shopping easier this holiday season online by providing your customers with a seamless online experience. Create a dedicated purchase page on your website to make finding gifts or sale items simpler; and include clear links in all email marketing campaigns as a reminder.
Apart from holiday-themed promotions, sending email content that can assist your hotel customers with planning is also highly effective. A welcome email could offer special offers or local insights and recommendations to make their upcoming stay smoother and help ensure they have an unforgettable experience.
Make use of this opportunity to reach out to past guests who stayed with you over the holidays, inviting them back for another staycation experience. By using data analysis and creative brainstorming, you can come up with engaging holiday campaign ideas that set them apart.
Studies show that shorter emails get more clicks and responses than longer ones – an essential tip when dealing with high volumes of traffic during holiday periods.
As with any communication strategy, using a holiday-themed email template that matches both your brand image and mobile-friendliness is also key for optimal results. Doing this will ensure your emails can easily be read on any device without hassle or confusion. Aside from design considerations, be mindful of wording and tone when writing messages as this will increase customer interaction while simultaneously increasing brand exposure and revenue generation. For optimal results consider investing in an email marketing platform with built-in templates as this will save both time and effort!
Time-Tied Offers
Many hotels have unique holiday offerings they want to share with guests during this festive season. This can range from upgrades or suites upgrades, spa days or dinner at their restaurant, and more. Timing of these special offers must coincide with travel and vacation plans of guests; for instance a last-minute deal might only be available for booking during a limited window prior to their actual holiday.
Emails must also reflect the spirit of each holiday by using colors and images that evoke feelings associated with being by a fireplace, opening presents, or being with family and loved ones. Utilizing seasonal color palettes such as Coolors makes creating custom palettes easy – an added advantage being how this tool makes creating custom color schemes tailored specifically to each brand/holiday combo!
Based on your location, you can also offer guests holiday events and experiences nearby to your hotel or resort to boost revenue during a typically slow period. Offering local packages or simply publicizing nearby events could prove very successful in increasing guest numbers while giving your business an edge against rival establishments.
Hotels can further engage their guests by sharing stories about past guest experiences. This helps create a sense of community between themselves and their brand while offering potential customers insight into its traditions and customs.
One excellent way to engage guests and build your email list during the holidays is through creating ads offering them the chance to win an amazing vacation or gift card from your hotel. A unique incentive like this may motivate people to sign up for your hotel’s email newsletter and stay updated on news and specials – it could even build customer relationships!
Halloween Offers
Many retailers take advantage of holidays like Halloween, Valentine’s Day or local special events to offer seasonal promotions for their products and increase sales as shoppers are in the mood to shop and may need costumes or decorations to complete their purchases. This provides retailers with an additional boost in revenue as consumers come prepared with shopping lists in mind and are focused on purchasing specific items (like costumes and decorations) that complete them.
If your product or services would fit well for Halloween, be sure to include your offers clearly in email campaigns. Your subject line, header image and copy should work together to compel readers to click and take action. It also helps if your campaign includes colors that complement its theme – you could try using Coolors or Google Images search to find inspiration!
Create additional sales by offering discounts during October for purchases made. This will boost sales while drawing people in, particularly if your store sells online products or has an ecommerce platform.
Increase sales during October by offering free or discounted product to anyone wearing costume when visiting your business. Promote this idea via emails, social media and in person to bring more people through the door and get them engaged with your brand.
As well as offering discounts and holiday-themed promotions, Facebook or Google ads can help expand your reach by increasing visibility among potential customers. As the cost of these ads depends on how many people see them, it is crucial that you test different messages and designs until you find what best works for your business. Now is an ideal time of year to build relationships with existing customers, so remember to focus on highlighting all of the special experiences your hotel provides and promote the value it adds. Your hotel can set itself apart in an environment still recovering from pandemic influenza by keeping accurate records of past guests to encourage repeat bookings in future visits – which will increase revenue while strengthening customer retention.
Interactive Campaigns
Holidays provide an ideal opportunity to promote local activities, events and dining options. To reach guests seeking last-minute offers effectively, create a content plan around local activities your guests might find appealing that align with what your hotel has available. This could also work if guests visit during their own time!
Data analysis can help your email campaigns achieve maximum results, with data-driven approaches like customer targeting and booking driving more customers directly into bookings that increase revenue while leading to happier guests. Take advantage of holiday season booking opportunities for maximum impactful email campaigns.
Attract subscribers’ attention by crafting subject lines that draw people in with words such as free, discount, sale, limited-time offer, holiday tips, heartwarming stories and gift guides that get people opening and reading your emails. Words such as these have proven to increase open rates significantly.
Your email should clearly communicate what will happen when someone clicks the call-to-action (CTA) button, such as landing on your website or store. Adding contrast colors can further draw the eye of recipients.
Content that engages and benefits customers should be the cornerstone of holiday-themed campaigns, in order to keep customers interested and involved. One effective method for doing this is writing smart but entertaining text with an appealing theme in order to keep readers entertained and interested. Adopting this form of captivating content also helps build emotional ties between subscribers and your brand, leading to increased brand loyalty. Therefore, investing time and creativity when coming up with ideas is of utmost importance. Email marketing is the key to standing out from competition and reaching your goals this holiday season. For assistance on implementing a holiday-themed campaign effectively, reach out to Zembula today – we would love to chat! Wishing everyone a Happy and Merry Holiday Season!