Email addresses provided to you can be utilized by sending post-stay emails that showcase what makes your hotel special and include information about local attractions or activities that might appeal to them based on segments you create from their data.
Your first welcome email should arrive immediately after they sign up; otherwise they might forget! This is a simple way to ensure you retain new subscribers.
1. Send a Welcome Email
Your hotel welcome email should establishes your brand to new subscribers and create the ideal first impression of future communications with customers. A great way to do this is by including images of staff and facilities – showing people behind the brand!
Subject lines for email campaigns are also of critical importance, serving as the first impression that subscribers will see of you and your message. Avoid vague phrases like “your subscription has been confirmed” and “thank you for joining!” and instead opt for concise, personalized subject lines that reflect who your subscribers are and are clearly written and personalized for maximum impact.
Welcome emails are an opportunity to give guests something extra, such as free breakfast or discounted upgrades, to boost engagement rates and encourage repeat visits from new subscribers. These types of campaigns increase retention rates and can ensure their continued subscription.
Your hotel emails must be mobile-friendly if they want to reach guests efficiently, since many will check them on mobile devices. Furthermore, include a call-to-action encouraging guests to follow you on social media – this way they can remain engaged with your brand even after leaving, helping increase brand recognition and potential bookings.
Your welcome email can provide your hotel with an ideal platform to promote special events and holidays such as Lunar New Year parties or Ramadan buffets, particularly during peak booking windows when more travelers may book their trips. These types of campaigns tend to work particularly well during times when more travellers may book trips.
2. Send a Follow-Up Email
Your email newsletter can be an effective tool for building brand loyalty and increasing online bookings, but for optimal performance it’s vital that you understand how your emails are engaging guests and potential guests.
Successful email marketing for hotels requires targeting the appropriate people with appropriate messages at precisely the right moment – one effective method of doing this is subscriber segmentation.
Utilizing hotel website sign-up forms, social media channels or post-stay surveys to subscribe visitors to your email lists easily is key to understanding their needs and interests. Include checkboxes at the bottom of sign-up forms with checkboxes such as favorite type of accommodation or best time for strolling – or ask whether an ADA compliant room would meet those criteria if applicable.
Make use of these insights to craft a tailored email campaign and bring more prospects closer to booking with your hotel. For example, if the second week in May is performing below average, email those leads interested in traveling during this period with a promotion that encourages them to book quickly.
Be mindful that sending too many emails at once may put off potential guests, particularly if they don’t find value in them. To combat this issue, set up automated email campaigns on a recurrent basis so you can focus on other aspects of your business while knowing your emails are providing hand-free loyalty and satisfaction for potential guests.
3. Send a Thank You Email
No matter your field of business or field of endeavor, gratitude plays a key part. People tend to return more frequently when businesses show their appreciation. Thank you emails are an effective way of taking this gratitude one step further and spreading joy among customers and employees alike.
Make your thank you email more personal by including their name in the subject line of the email. This will help them remember their experience, as it will be one of the first things they see when checking their inbox. Also consider including your company name at the end so they know who to deal with!
When crafting your thank you email, it is essential that the tone remains sincere and genuine. Add personal touches like a quote relevant to their stay or memories associated with their stay; conclude your message by expressing hope of working together again in future endeavors.
To take your thank you email one step further, why not send a personalized note directly to the staff member who assisted your customer? This can either be done privately or publicly depending on your brand voice and desired type of feedback – many hotels choose to publicly recognize outstanding staff by posting reviews on review sites or social media that mention them by name!
At any tone you choose, a thank you email can make a significant difference in customer loyalty for your hotel. When you go the extra mile to show them just how much you value their business, this could help set it apart from its competition and cement customer relationships.
4. Send a Deal Email
Send out an offer that matches their demographic interests, like age or travel style, to increase the chance that they stay with you again in the future. For example, family-friendly hotels could provide discounted rates during school holidays or Thanksgiving weekend to encourage families to spend quality time together.
Use transactional emails to inform guests about upcoming events at your hotel and nearby attractions, with the goal of driving new bookings and increasing conversions. Transactional emails typically have higher open rates than promotional ones and provide an effective means for driving new reservations. Incorporating immersive visuals can further add value for guests while increasing conversions.
A/B testing allows you to quickly identify which emails have the highest conversions and click-through rates by sending one variation of a campaign to one group and another variation to the other group. It can help identify subject lines with high click-through rates or images which drive engagement effectively.
Building relationships with hotel guests requires cultivating and automating a series of email campaigns, leading to higher brand loyalty and customer satisfaction levels. Automating these email campaigns gives your target audience access to messages tailored specifically to them – such as updates about loyalty program benefits or local events that might interest them – making your hotel stand out. By automating these recurrent emails, your energy can be focused elsewhere – such as updating the hotel website with deals and specials – giving it a higher return on investment overall.
5. Send a Feedback Email
Email marketing isn’t just reserved for hotel chains – guest houses, hostels and boutique hotels of all kinds can use email to grow guest bookings and revenue. Hotel owners should decide upon an email cadence: weekly, twice a week or monthly are all great choices – once that has been established they should create an automated system which reuses it across messages related to the property.
Email offers direct communication with hotel prospects that is both direct and intimate, enabling hotels to send targeted content that engages an attentive audience – ultimately increasing engagement rates and conversions. Email also enables hotels to segment subscribers for targeted communications and segment their subscribers further for personalized communication strategies.
Hotels should use various strategies, including website sign-up forms, social media promotions and incentive programs to build an engaged email list of guests. Once subscribers are encouraged to subscribe via sign-up forms and incentive programs, hotels should strategically distribute these forms throughout their website – landing pages, headers and footers alike – in order to maximize visibility and make the opt-in process simple and clear (i.e. early check-in times, room upgrades or promo codes for instance).
Hotels should encourage their guests to provide feedback via targeted emails, as this will improve both their online reputation and customer loyalty. Travelers are up to four times more likely to select a hotel with positive online reviews; 53% won’t book without first reading reviews first! In addition, guest feedback emails allow hotels to identify issues so that they can address them effectively and ensure future guests enjoy an exceptional stay.