If you want to get the most out of your email marketing, it’s important to engage and excite your subscribers. Follow these simple tips to increase engagement and build brand loyalty.
First and foremost, use list segmentation to send emails that are relevant to your subscribers’ needs. Segment by gender, location, purchase history, and more to keep subscribers engaged.
Create a compelling subject line.
The subject line of an email is one of the most important parts of a marketing campaign, because it’s the first thing your subscribers see. It should be compelling and engaging, and it should also convey the message that your email is relevant to them.
A great subject line is a powerful tool for engaging and exciting your subscribers, so make sure you use it correctly to increase your open rates. Whether you’re launching a new product, sending an email about a special offer or something else entirely, these tips will help you craft a winning subject line for your next marketing email.
Curiosity: The best subject lines are ones that pique the reader’s curiosity and urge them to open the email for more information. This works especially well if your email is about a topic the reader hasn’t previously considered, like “10 bizarre money habits making Millennials rich.”
Loss Aversion: You can encourage the recipient to open the email by showing them that they stand to lose something if they don’t act fast. This works especially well if the offer is related to time sensitive issues, such as Black Friday or Cyber Monday.
Personalization: Subscribers want to feel valued and appreciated, so be sure to incorporate this into your subject lines. The most effective way to do this is to include the name of the recipient in your subject line. This is especially true if they’ve given you their first name when signing up for your newsletter.
Longer subject lines: The longer the subject line, the higher the open rate will be. However, keep in mind that longer subjects can be hard to read on mobile devices. To avoid this, many ESPs and MAPs allow you to preview your email copy to ensure it looks great on all devices before you send it out.
Include a call-to-action.
A good email marketing campaign should have a primary goal, which is to get subscribers to take some kind of action. This can be anything from buying a product to signing up for a free trial. The best way to accomplish this is by including a call-to-action (CTA) in your email.
CTAs are usually placed near the end of an email. They should be clear and direct. They should also contain action words like buy, learn, read, discover, download, etc. This helps readers understand what they need to do next and makes the task of converting more straightforward for them.
The size of a CTA is crucial, and should be chosen carefully to match your overall email presentation. It should be big enough to catch a reader’s eye, but not so large that it looks obnoxious or out of place on the page.
Another important factor is color. Choose a call-to-action button that’s a different color than the rest of your email to add an element of surprise. This will grab the attention of your readers and draw them in.
Visual cues are also helpful when it comes to directing your readers’ eyes toward the CTA. For example, a CTA button that’s pointing to a specific image can help the reader navigate their way to the link.
A call-to-action should be short in length and include a sense of urgency to inspire readers to take the desired action. This will help them remember the call-to-action and make it easier for them to follow the link to your website or app.
Include an image.
Images are an important part of any email marketing campaign. They help your subscribers engage with your message quickly and retain your content for longer.
The type of image you use in your emails depends on your target audience and the message you’re trying to send. You may decide to use photos of people or products, and even stock images and graphics.
You should choose an image that accurately reflects your brand’s values and objectives. For example, if your business is all about sustainability and environmental awareness, then you may want to opt for a photo of a tree or a green leaf.
In addition, make sure to include the image in the message body and not just as an attachment. This helps prevent your email from being marked as spam by some service providers.
Another key factor to consider when choosing an image is its file size and compression. You’ll want to size your images so that they load fast and are not too large for a smartphone screen.
Finally, you should also make sure to include a description in the alt text of your images. This will allow readers who are visually impaired to read the image and give them more context for what you’re trying to say.
Including an image in your email can be a great way to boost engagement and encourage your subscribers to take action. However, it’s important to remember that images can be very difficult to read, so you need to make sure they’re not distracting or causing other issues. You should also ensure that your images are relevant to the content of your email and that they relate to your company’s brand.
Include a link.
Linking to a resource or offer is one of the most important email marketing tips for engaging and exciting your subscribers. It’s an easy way to encourage people to spend more time on your site or subscribe to your newsletter or webinar.
Whether it’s a blog post, an eBook, or a video, using links to deliver great content will keep subscribers coming back for more. And it’s a great way to increase your email’s click-through rate, which can help you reach higher goals for your campaign and grow your business.
The right color for your links can grab attention and stand out from the rest of your text. While blue is still the most widely used, you can try other colors to see what works best.
When you’re choosing a color for your links, be sure to consider your audience. Many readers have color blindness or vision impairments, and you want to make sure your link is easily identifiable.
If you want to draw the most attention, use bright colors that contrast with your design. You can even use a contrasting font on your links to ensure they stand out more clearly.
Another way to make your links easier to find is by using a tooltip. This can appear in the email’s preview window and will highlight your link for users to quickly identify it.
Using a tooltip will also let you add more description for your links, which can help readers understand what they’re clicking on and why it’s important to them.
It’s also a good idea to add a “view in browser” link for mobile subscribers, so they can view your website on their phone. This will make it less likely that they’ll accidentally click a link, which can lead to a lot of trouble.
Include a personal message.
One of the most effective ways to engage and excite your subscribers is through personal messaging. A personal message (PM) is a type of communication that is private between individuals or groups on platforms like Twitter, Instagram, and WhatsApp. This form of communication has been gaining in popularity in recent years as the demand for privacy and collaboration grows.
A personal message is a great way to engage your audience in your email marketing campaign by adding a touch of personality. The best way to do this is by speaking directly to them in their language and style, so they feel a real connection with you. This will make your subscribers feel as though you know them and that they’re more than just a customer or potential client.
A great way to add a personal touch to your email marketing campaigns is by using dynamic images and personalized text. You can get really creative with these and include things like a subscriber’s name or even their city. This will allow you to segment your subscribers and tailor their experience with you to a specific demographic or interest group. Creating these types of emails is a great way to build a strong, personalized relationship with your subscribers and increase the likelihood that they’ll open, click, and take action. These types of emails also tend to have higher open rates than regular newsletters.