Email remains one of the most effective marketing channels hotels can use to drive direct bookings. For maximum return on investment in your email program, focus on offering personalized content that resonates with recipients.
Utilize opt-in forms on your website during guest registration and check-out for optimal use, then segment subscribers using catchy subject lines that increase open rates.
Focus on the Benefits
Effective hotel marketing can make all the difference for luxury hoteliers. Email remains an indispensable tool for prospecting, and when used strategically it can lead to increased bookings. Email allows hotels to connect with potential guests without becoming intrusive, while simultaneously targeting them with relevant messages according to their interests, needs and goals.
When creating an email campaign for your hotel, it’s essential to highlight its benefits rather than listing out all its features. By doing this, your messages will become more personalized and relevant – which ultimately can increase engagement and conversions.
If your hotel recently underwent renovations or added new amenities, use email marketing to notify your audience and show what sets your property apart from others and motivate them to book rooms at your property.
If your hotel is hosting an event or special offer, use email to entice readers to attend. This can be a powerful way of increasing engagement and sales during peak traffic times; simply make sure the call-to-action includes all relevant landing pages on your website so they have all of the information they require.
Email can also help your hotel highlight its brand culture. For example, if your hotel boasts an engaging and quirky personality, use email to show this off. Share stories about team member backgrounds or showcase upcoming events and activities held by your hotel to show what makes your brand culture truly stand out.
Success with hotel email marketing lies in creating content that resonates with and engages your target audience. While developing these types of campaigns may take some time, their results can be extremely fruitful for your business.
Create a Sense of Urgency
Email marketing in hospitality can be one of the best ways to connect with current and potential guests, providing direct, personalized engagement between your brand and target audiences, while communicating value-based messages, promotions, and deals. For maximum effectiveness in email marketing efforts it’s crucial that psychological triggers such as urgency or exclusivity be utilized so as to compel potential guests to act immediately on what you offer them.
Pre-arrival upselling emails are an effective way for hotels to increase revenue, and especially effective in incentivizing guest bookings prior to check-in. They introduce additional services, amenities, and experiences your guests may not have considered or known about before; and serve as an incentive to book or inquire further about your hotel. For maximum results when sending pre-arrival upselling emails be sure to clearly outline benefits before providing an easily identifiable CTA button that encourages recipients to book now or find out more; additionally include visually engaging images to further engage viewers!
An email marketing campaign using high-quality visuals has been found to significantly increase open rates. Crafting engaging subject lines can also increase subscriber interest; be sure to select one relevant to the email content itself and avoid bait and switch tactics!
Nurture emails can be an invaluable way of creating relationships with your hotel’s email list. These messages typically take the form of regular newsletters providing updates about your business or offerings; however, nurture emails can also be used to promote time-sensitive offers or special deals.
Be sure to create an urgency with your nurture emails by communicating how many offers remain for booking on specific dates that the recipient is interested in booking. This type of messaging encourages subscribers to act before the offer expires, prompting subscribers to act now before it’s too late!
If you aren’t already sending out nurture emails, start collecting email addresses through your website and social media pages and build your list before beginning to send regular emails tailored specifically to the interests and needs of your audience.
Offer Exclusive Incentives or Discounts
Email can be an excellent platform for hotel marketers to quickly communicate time-sensitive offers that don’t exist on their website. These messages can be tailored specifically to target customer segments such as loyalty program members or people who’ve recently booked with them; using data analytics and automation tools for maximum upselling success.
Hotels can use email marketing to increase brand recognition and strengthen customer relationships by highlighting what sets the hotel apart. Email marketing has proven highly cost-effective at gaining new guests; making email promotion the go-to strategy when looking to build customer loyalty.
Once guests have completed their stays, it’s key that hotels make every effort to entice them back for future bookings. By including targeted pre-arrival upselling offers and post-stay emails with marketing messages aimed at driving repeat bookings, hotels can boost repeat business.
Hospitality industry competition can be fierce, making customer retention even more crucial than new customer acquisition. New customer acquisition can cost five times more than existing guest retention; therefore fostering loyalty with existing guests should be at the core of every hotel brand’s focus. Email can help by sending personalized and pertinent communications that make customers feel valued and appreciated.
Send email campaigns tailored specifically for each guest, such as confirmation emails with trip details and welcome emails explaining everything there is to enjoy at the hotel or pre-arrival emails with available add-on experiences they can book – these emails aim to build relationships while elevating guest experiences, which makes them very effective in driving customer retention.
Leverage Data Analytics and Automation Tools
When creating engaging offers in hotel emails, it’s essential that you use the appropriate data analytics and automation tools. Doing so will allow for a more personalized customer experience that builds relationships and increases engagement.
Email automation can be an efficient and targeted way of sending tailored communications directly to guests, including pre-arrival upsell offers and room upgrade offers. Email automation messages should include personalized details about their room type as well as past stays or favorite amenities – this type of message should also include their name in the subject line! This form of messaging should also be set off when someone books one of your rooms types – this type of email should include their name as part of its subject line!
Email marketing can also help your hotel increase revenue by publicizing special events or discounts happening there. Email can help draw guests in while also increasing its overall revenue stream.
Email automation allows you to send personalized birthday or anniversary wishes and offers directly to customers – an effective way of building loyalty while showing that you care for their business.
Hotel email marketing should aim to give guests an experience they’ll remember and want to return for. By employing these best practices, your hotel can increase revenue, bookings and customer satisfaction levels – increasing revenue while at the same time increasing guest retention levels.
Hotel marketing is an essential element of hospitality business, and with the proper tools you can increase bookings and customer engagement. Implementing email automation to streamline processes and maximize the impact of your efforts can make all the difference in increasing revenue and bookings.
So if you want to elevate the success of your hotel marketing strategy, give email automation a try – we guarantee it’ll amaze you! For more information about automating hotel marketing strategies, get in touch with us right now – our team of experts are eager to show how email automation can transform the way that hoteliers do business today! We can show you how to set up custom email automation templates and start expanding your hotel business today.