There will always be a few people who unsubscribe from your email newsletter. This is a common occurrence and it can be frustrating.
However, there are a few reasons why these people may be leaving your list. If you know what these reasons are, it can help you to improve your email marketing efforts.
1. They Don’t Remember Signing Up
Having a strong email marketing strategy is critical for your hotel. It can increase revenue, promote loyalty, and drive more reservations. But if you’re not seeing the results you’re hoping for, it may be time to reevaluate your email strategy.
One of the most common reasons people unsubscribe from your email list is because they didn’t remember signing up. Whether they accidentally signed up in the checkout process or were given their email by a friend, a lot of customers forget to give you their consent before they start receiving your emails.
To combat this, be sure to add a confirmation link on your sign-up form that allows guests to re-confirm their email address so they don’t forget it. This also helps keep your data clean and ensures you’re only sending to the people who actually want to receive your emails.
Another way to get guests to re-confirm their subscription is to provide a clear explanation of what’s in it for them. This can include a discount code, special offers, or even inspirational photography that will help them decide to stay at your hotel.
You can also let customers customize their communications with you by allowing them to choose which emails they want to receive from you. This gives you a chance to send them content they’re interested in and avoids them from getting overwhelmed with your emails.
It’s also a great opportunity to get feedback from your guests and see what’s working and what isn’t. Having these conversations will help you improve your strategy and ensure that your hotel’s emails are as effective as possible.
This can be a difficult problem for hotels, but there are solutions. The first is to make it clear on your website how many emails you plan to send per month and how often. This will let your guests know how often they’re likely to get the same content, which will prevent them from getting irritated and unsubscribing from your newsletters.
Lastly, be sure to make it easy for them to unsubscribe from your emails by including an easy-to-use link in your newsletters. This will help guests get rid of all the spam and unwanted messages they receive from your hotel and give you a cleaner email database that will be more useful for future communications.
2. They’re Getting Too Many Emails
Email marketing is an excellent way to reach your guests directly and keep them engaged. However, it’s important to understand that the number of emails you send to your mailing list should be based on how relevant and helpful you believe your message is. If you send too many emails, it could feel like spam to your recipients.
Guests should always be able to opt in to receive your emails by signing up on your website or on your restaurant’s reservation system. You can even ask them in person if they’d like to join your list.
Another easy way to collect guest email addresses is by asking them to complete a survey shown on their receipts. You can also encourage them to sign up by offering them a discount or other perk for doing so.
It’s also a good idea to let guests know what you plan on sending them via email, and why they’ll be receiving it. For example, if you’re planning to send them an offer for a free appetizer or a discount, you might say something like: “Sign up for our emails and you’ll be the first to know about new menu items, special events, and other offers at your favorite restaurant!”
A lot of people may not think that email is a popular method for communicating with their guests, but customers have an interest in hearing from businesses. According to a recent survey, 72 percent of adult consumers prefer to hear from businesses by email.
In a world full of email messages that vying for their attention, it’s crucial to send out an email newsletter that’s engaging and helpful to your guests. This will help you build trust with your audience and make them more likely to open your emails, read them, and respond to them in the future.
When it comes to determining how often you should send out an email, the most effective strategy is to use a cadence. Begin by sending an email every few weeks or once a month and then monitor your open rates to see what works best for you. You can then adjust your frequency as needed.
3. They’re Getting Irrelevant Emails
Your mailing list is a key part of your marketing strategy, and it’s important to keep your subscribers engaged. However, unsubscribe rates are often high, and these can be caused by a variety of factors.
One of the most common reasons people unsubscribe is because they’re getting irrelevant emails. This is a major problem, as sending irrelevant emails can lead to poor open rates and click-throughs.
You can avoid this by creating a segmented email list and sending each guest the right content at the right time. It’s also important to make sure your message is relevant to their travel needs and preferences.
Another reason people unsubscribe is because they have changed their email address. About 30% of email users change their addresses every year, and some even switch their email providers. If you’re not tracking these changes, it can be easy to forget that your guests aren’t receiving your emails anymore.
They may have changed jobs or switched to a new email service provider, which can cause their account to be disabled and prevent them from seeing your messages. Or they could have simply stopped using their old email account altogether.
Whether you’re sending them a promo or an email about your special offers, customers will expect to receive valuable and relevant content. You can help them with this by providing them with exclusive deals and information that they won’t find anywhere else.
Your subscribers made a promise when they signed up for your mailing list. This promise might have been something as simple as receiving exclusive offers or access to a free e-book, but it can also be about delivering a specific product. If you’re no longer able to deliver on this promise, you’ll start to lose subscribers.
Whether your guests are unsubscribing because they’re not getting relevant content or because they don’t like the way you’re emailing them, there are many things you can do to boost your unsubscribe rates. With these tips in mind, you can get your mailing list back on track and start bringing in new guests.
4. They’re Getting Too Much Email
When your hotel is sending out emails, you want to know how many are opening them and clicking on links. If you find that your email unsubscribes are high, you need to figure out why.
There are several reasons people are unsubscribing from your mailing list. One of the most common is that they’re getting too much email from you.
This is an issue that is influenced by everything from the size of your product catalog to the quality of your content. It’s important to test out the correct email frequency for your hotel and find a balance between delivering a great experience and not annoying people.
You can test this by reducing the number of emails you send and see how it affects your unsubscribe rates. Ideally, you want to keep your email unsubscribe rate below 0.1%. But if you’re not happy with this level of performance, test the frequency up to a slightly higher number and monitor your unsubscribe rates closely.
Another way to reduce your unsubscribe rates is to focus on the most relevant messages. For example, if you want to promote last-minute getaways, you can send a targeted message that only includes guests who don’t have a reservation yet or are within a certain radius of the property. This is an efficient way to deliver value to your hotel and avoid sending irrelevant information.
Aside from focusing on the most relevant messages, you need to make sure your email is easy to read across all devices. This means that you should avoid image-heavy content. It’s difficult for mobile devices to download images and can cause people to ignore or delete your emails.
Finally, be sure that your email’s unsubscribe process is simple and intuitive. If your guest has to fill out a long form with survey answers, that’s a huge pain point that can cause them to leave.
Having a simple, straightforward unsubscribe process will help your hotel stay ahead of the curve and avoid any potential frustration. By doing so, you can get valuable data that you can use to improve your future marketing.