In the process of developing a successful email marketing campaign, there are several steps that you need to follow. These include creating a list of contacts, building a compelling experience, and utilizing tracking and analytics. You should also invest in modular email templates to help you build your email campaigns.
Build a contact list
A contact list can be a valuable asset to your email marketing campaigns. It allows you to target specific audiences within a single list, while still having the ability to send personalized emails. However, a contact list is just one piece of a larger puzzle. You also need to understand your audience, what you are going to send them, and the best way to do it.
The first step in building a contact list is to research who your prospective buyers are. This can be done through a number of means, including social media and email.
Once you have your contacts, you can start generating a campaign to send to them. A test campaign can help you see which email addresses are responsive and which ones aren’t. Your email should be relevant to your existing customers and not spammy. Whether you are sending to your prospects or existing customers, you can use segments to target your emails to the appropriate audiences.
List segmentation is a process that breaks your contacts into smaller groups based on specific criteria. List segmentation will help you improve engagement and increase results.
When using list segmentation, you can choose from a variety of options, such as demographics, location, or customer journey phase. Segments adjust automatically to people that meet your criteria.
Some of the best email marketing software makes it easy to build a contact list that is relevant and engaging to your target market. Email marketing software should also make tracking your emails and campaigns easy.
List segmentation helps you send targeted marketing emails to your prospective customers, thereby improving results. One tool to help you do this is to set up a custom page on your website to capture new leads. Another useful strategy is to ask for contacts’ email address on forms.
While building your contact list, you need to decide what you are going to send, when you are going to send it, and how you are going to track the success of your campaign. Streamlining your contact data is a continuous process. By understanding your audience’s needs, preferences, and interests, you can develop an email list that will help you achieve your business goals.
Invest in modular email templates
One of the best ways to streamline your email marketing campaigns is to invest in modular email templates. Email templates are HTML files that offer a structured way to create emails. They’re easy to modify and edit. A good email template can be tailored to work with a variety of different email providers.
Modular templates are a great option for email marketers who need to handle a large number of campaigns. They can be a useful tool to help you design and develop flawless campaigns.
Modular email templates are composed of pre-tested snippets of code. This gives you more control over dynamic content. When you’re using modules, it’s important to follow brand guidelines. It’s also crucial that your team works together to ensure the overall look and feel of your email is consistent.
In addition to saving time, modular templates are also easy to use. You can quickly and easily mix and match different modules, creating an email that’s personalized to each recipient. For example, you can create a campaign for a new website, a birthday email, or a thank you email.
Another benefit of modular templates is that you can build a scalable system for your email marketing. As your business grows, you can add more email modules and customize them for different uses. These types of emails can be used for a variety of purposes, such as automated welcome emails, newsletters, or blog updates.
Another benefit is that it’s easy to share and update your email templates. Your team can take advantage of a centralized email library that offers over 100 fonts, a drag-and-drop editor, and free stock images.
Modular email templates can also simplify your day-to-day workflow, improving the quality of your email campaigns. These templates allow you to scale your email marketing program by reducing the time it takes to write, test, and send emails.
Modular email templates give your team the flexibility to create stunning, brand-compliant emails without spending a lot of time on repetitive tasks. They’re a cost-effective solution that can increase your email marketing productivity. And, because they’re built on a reusable framework, you can scale your email campaigns even further.
Enable tracking and analytics
When it comes to your email marketing campaigns, tracking and analytics can provide you with valuable insights that will help you optimize your campaigns. By knowing which links generate the most clicks, you can better understand your audience’s behavior.
In order to track and analyze your emails, you will need to create a master account with your email provider. Then, you will need to create a campaign in Google Analytics. This will then contain a unique source code that will allow you to track your email recipients.
If you are a Mailchimp user, you can easily connect your Mailchimp account with your Google Analytics account. However, you will need to review your tracking settings to make sure the right parameters are in place.
Another option is to use a third-party tracking solution. Several services offer options such as MailerLite and ClickTale. They offer email tracking, click-through rates, and even e-commerce integrations.
Some email marketing platforms also support custom tracking with utm parameters for Google Analytics. These are only available on premium plans. Once you have set up your account and added your emails, you can choose which types of tracking you want to track. You can then select a plan that suits your needs.
Tracking and analytics can also be done with a free tool called Google Analytics. With this tool, you can map your customer activities to your website pages. That way, you can determine what type of emails drives conversions.
You can also enable Google Analytics’ advanced segment feature. An advanced segment is a list of visitors based on a specific criteria. For example, you could use an Advanced Segment to isolate visitors who were referred from an email.
You will need to add a Campaign and a Medium. This can include emails, which you can identify as mktg-email. Your campaign will need to be formatted to include the source and link tags. You will then need to re-import the campaign.
Adding Google Analytics to your email campaign is a great way to track incoming traffic from your emails. You can then compare and analyze different campaigns.