Renovating your hotel can be both thrilling and anxiety-inducing for everyone involved, especially guests affected by disruptions and changes.
Notifying guests and shoppers during renovation processes can prevent unhappy stays on property as well as negative reviews online.
Be Specific
Hoteliers have an invaluable opportunity during the initial three to six months following renovation to draw guests in and maintain occupancy rates during this period. By making it clear that their property has recently been renovated and creating social packages around its latest updates, hoteliers can increase booking conversions and occupancy.
Be sure to demonstrate the improvements through before-and-after photos, timelapse videos, and other captivating media. Virtual reality or 360deg videos may even add another level of intrigue.
Hotels may be reluctant to reveal that their hotel is currently under construction for fear of losing reservations as guests opt to avoid staying during renovation. But by informing guests what level of service to expect during their stay at your property, more will request their room and less likely be surprised by any surprises when they arrive on-site.
Be Creative
More creatively communicating hotel renovations or new features to your guests will keep them engaged with what’s happening on their property, such as using photo carousels, virtual tours or videos to show guests your story in an intriguing manner. If you lack the resources for this type of high-quality marketing content production, ask your renovation contractor if they would take some “before and after” pictures; chances are good they would gladly do this as this may help your hotel gain greater notice from potential clients in the future.
Once your renovations are completed and guests return, be sure to update all marketing channels – website, social media pages, third-party booking channels and Cvent supplier Network listings (if applicable) as soon as possible. Along with updating online profiles and listing pages, sending out an email highlighting all of your changes might also help – be it with before/after photos included as an attachment!
If you haven’t done it already, ask your guests for feedback on their recent stay and include some of their responses into your renovation story. This will demonstrate your dedication to improving customer experience while showing guests that you value their input; furthermore it may lead to higher average guest review scores and improve the guest review score overall.
Be open and honest with your guests during a hotel renovation and strive to keep them informed as to what’s happening on property – this will go a long way in keeping your guests satisfied and returning again and again.
Marissa Kinzel of Travel Media Group joins Ryan Embree to discuss how hotels can effectively market themselves during renovations and utilize reviews as a marketing tool to get guests engaged with the post-renovation stage. They cover topics ranging from adding an upgrade message into reservation confirmations to using guest reviews as promotional tools post renovation. Listen in as they cover everything from adding your renovation message into reservations confirmations to using reviews as marketing tools post renovation.
Be Concise
Create an email announcement that is informative, creative, and concise can help your hotel or resort reach prospective guests more efficiently. Email offers the unique ability to convey multiple components at once; such as text, images, documents supplemental to the letter’s contents – helping ensure your message will be understood immediately and taken into consideration during decision-making processes.
As hotels undergo renovations, it’s vital that current and prospective guests know exactly what to expect when staying on property. Being open and honest helps reduce confusion and frustration among guests who might otherwise remain unaware. Plus, being honest helps build trust between yourself and your audience!
Visuals that illustrate your hotel renovation such as before-and-after photos, time-lapse videos and virtual experiences can help to persuade prospective guests to book stays during its renovation process. A great marketing strategy would be using social media pages such as Facebook to share this content pieces with an online audience; additionally you may add a link on your website during renovation.
Once renovations have been completed, be sure to remove any in-progress messages from your website and OTAs in order to prevent future reservations being interrupted by construction work. Also encourage guests who stayed during renovations to come back after everything has been finished as this can boost return business while encouraging TripAdvisor reviews can inform others about their experience.
Additionally, offer social packages or discounts during renovations to tempt current and prospective guests back into your hotel to experience its new updates and boost revenue while showing that you appreciate their business. This can help increase guest return rate as well as demonstrate your appreciation of their patronage.
An additional consideration is asking your regular guests if they follow your hotel on social media platforms, and if not encouraging them to follow. This way, they’ll stay informed with any latest happenings at the hotel while being able to share it with their networks.
Be Timely
Once renovations are complete, it is crucial that you reintroduce your hotel to guests. Through email blasts, social media posts or website pages, inform guests about any alterations before their stay so that they are better prepared and don’t encounter any unpleasant surprises that could impact their experience negatively.
If you have photographs of your newly renovated rooms and amenities, share those on social media to give followers an idea of what their next visit may entail and encourage booking based on these new features. Likewise, feature guest reviews from stays during renovation that indicate construction did not interfere with guests enjoying your hotel, such as emails and social media posts that highlight them.
Your hotel vanity website can also serve as an effective platform to showcase renovations as they take place. This can be accomplished via banner ads at the top of your site or including them in third-party booking channels and supplier networks like Cvent supplier Network.
If your newly renovated space features striking visuals that demonstrate its transformation, such as photorealistic 3D tours of individual rooms or image carousels that can give travelers and travel planners a feel for what their stay might entail, consider including those in your online profile and listing pages to increase its likelihood of selection by travelers and travel planners. This will enable them to get an accurate sense of what to expect during their upcoming stay and increase the odds that they choose your hotel over others.
As your renovation nears its conclusion, consider running social packages on your channels that highlight updated features and amenities. This can help drive new bookings as well as increase average spend per guest – make sure that social media monitoring remains vigilant to address any questions or queries from guests that arise during this process.