Email marketing can be one of the most powerful strategies for making new connections and convincing past guests to book again. Make sure that your emails deliver results by including eye-catching calls-to-action that motivate readers.
Create a sense of urgency among travellers to encourage them to book now at your hotel and take advantage of your discounted rates, by sending targeted sales emails during key booking windows.
Be Specific
Email marketing should be part of any hotel’s content strategy, alongside social media, blog posts and guest reviews. When crafting email campaigns that convert successfully for your hotel brand, keep your target audience in mind as well as where they stand in their journey with your brand. Depending on their type of stay or experience with it there may be different kinds of emails you can send – for instance sending confirmation or welcome emails can work well depending on a stay type;
Acquire: promotional emails that drive bookings quickly ; Pre-arrival: tips and tricks for planning their stay; And during: information about local events and things to do
Post-stay emails that make guests feel appreciated
Your hotel should strive to increase bookings and revenue from current guests and prospects alike, which requires communication throughout their entire stay. That is why an effective email marketing strategy that includes planned campaigns is critical for success.
An engaging subject line is one of the key factors when designing hotel emails, as it sets the stage for what lies within. A clear subject line must set an effective, concise tone that aligns with its purpose – for instance if promoting an offer, be sure to mention pricing and duration right away so subscribers know what they can expect when opening it.
Make your emails more relevant by employing an email automation tool, such as Rennaisance Hotels’ use of an already prepared template from Moosend to send emails directly to past guests with feedback, showing our appreciation and increasing the odds that they return and recommend us!
Email automation can also be an efficient way of providing time-sensitive offers and promotions. For example, when it’s time to book a holiday trip, an automated message with a promo code and instructions on how to redeem it may encourage customers to book quickly so as not to miss out!
Be Urgent
Email marketing campaigns for hotels should create a sense of urgency to drive conversions and boost ROI, especially when used effectively. Email is also an ideal tool to upsell guests by emphasizing additional features and amenities available at your property.
For emails to feel urgent and create an impression of urgency, focus on communicating the message clearly and concisely. A compelling subject line with an appealing question or phrase will draw the recipient’s eye; limited-time offers or specific call to actions may also help increase engagement.
Consistency is of utmost importance in hotel email marketing efforts. Not only will this increase performance, but it will also establish your brand as a trustworthy resource for travellers. By sending regular blog emails out, subscribers will become more acquainted with your hotel before they decide to book their vacation with you.
Along with offering tempting hotel offers to new and existing customers, make sure to personalize email messages as much as possible. For instance, including guests’ names in the subject or body can make it feel more relevant, increasing open rates. Furthermore, provide links directly leading to your hotel website booking engine so your hotel remains the primary source for online reservations.
Hotel email marketing can be an invaluable way to expand and generate continuous revenue for your hotel business. However, successful hotel email marketing requires constant research, analysis and refinement if you want it to work effectively. A Standard Operating Procedure (SOP) should be established so all team members work towards the same goals in a coordinated fashion.
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Be Concise
Email marketing for hotels can be an invaluable way to engage guests. By employing an effective email system, hoteliers can automate and tailor messages directly to each guest – this helps build trust with them while improving guest experiences, which ultimately can result in positive reviews from satisfied repeat customers and referrals from satisfied repeat customers.
Email marketing is an ideal way to share travel inspiration, limited-time offers and stay packages with existing and prospective guests. To maximize their impact, ensure these emails reach the right people at the appropriate times; for instance if your hotel attracts travellers looking for romance or adventure you could send emails with stunning destination photos and irresistible offers directly into their inboxes.
Email can also help nurture leads by sending out newsletters with local destination guides and tips to maximize their stay. Not only will this encourage them to book, but it will build trust between both of you; perhaps you could even encourage them to sign up for your hotel loyalty program or take advantage of any offers or discounts available!
Once your guests have checked out, don’t forget to send out a customer appreciation email – an ideal chance to thank them for staying and tempt them back with special offers – while asking them to spread the word about your hotel!
While keeping emails relevant and timely, keeping messages short and straightforward will prevent them from being disregarded or flagged as spam. Furthermore, testing different variables within hotel email campaigns, such as subject lines, images or calls-to-action is highly advised in order to ascertain which are most successful at increasing engagement with readers.
Keep in mind that your hotel email should complement the content posted to your website and social media channels to avoid creating confusion among your audience. Furthermore, this allows guests to more easily share any useful information they discover with their friends and family members.
Be Creative
Your email list is one of the greatest assets your hotel can possess in marketing terms. To maximize it, it’s crucial that you develop relevant and engaging emails that tie back into your overall marketing plan. In order to do this, it is vital that you understand what guests want from you and when they are most receptive to offers. Luckily, bookings made on your website can provide insight into when and how your marketing resonates.
Your email campaigns should have clearly-stated goals, an effective call to action and a definite next step. Moreover, any content produced should be multipurpose so it can also be utilized on websites and social media, saving both time and money while maintaining brand consistency.
Segmentation is the key to increasing email open rates and conversions. Dividing subscribers based on demographics, preferences, or past behaviors allows you to send hyper-personalized emails that will engage and convert more easily.
Luxury properties may send emails featuring leisure and entertainment options nearby, such as golf courses or museums. This targeted approach helps retain business travelers while keeping them happy, leading to repeat business and referrals from them in turn.
Post-stay follow-up emails provide hotels with another highly customized approach for driving revenue growth: post-stay follow-up messages can promote special offers, solicit feedback from guests and express appreciation for their business – these types of emails typically receive higher unique open rates than non-transactional messages.
Your hotel should go beyond sending promotional and follow-up emails when communicating with guests, by also sending transactional emails that respond to guest actions like bookings, check-in/check-outs and service purchases. Transactional messages have an average unique open rate of 47.1 percent making them an integral component of any email marketing strategy for hotels.
Your hotel should also implement automated re-engagement campaigns, designed to remind guests about their stay and encourage a return visit. This can be accomplished through sending emails that share travel inspirations, resort highlights and limited-time offers.