What are Google Hotel Ads?

If you’ve ever searched for a motel on Google, you’ve seen the “Check Availability” box with prices listed. Those are Google Hotel Ads (GHA).

For independent motel owners in Australia, this is a game-changer. Why? Because it allows you to show your Direct Booking price right next to Booking.com and Expedia.

Why You Should Care:

1. The “Billboard Effect”: Even if they don’t click, they see your motel’s name and direct price.
2. Lower Cost: Often, the cost-per-click or commission on GHA is lower than the 15% you pay to OTAs.
3. Guest Ownership: When they book via GHA, they are your guest from the start. You get their email address and phone number immediately.

How to Get Started:

You can’t just “upload” an ad. You need a Connectivity Partner (like Little Hotelier, Siteminder, or Cloudbeds) that syncs your live rates to Google.

If you’re unsure if your current website is ready for this, feel free to check out our Motel Website packages or reach out to the Motel Coach for a full business audit.