Your potential guest doesn’t care about your hotel itself; what they care about is how it will benefit them. With a local landing page, it enables you to showcase what services and amenities your hotel provides and how they can fulfill his travel needs.
Integrate your hotel logo onto the landing page so that visitors stay on-brand, then include a booking button that leads to your online reservation site for an easier experience.
Use Relevant Keywords
Integrating local keywords is one of the keystones of optimizing hotel content for local SEO. By including them on your website, search engines will understand a potential customer’s search intent and match them up with businesses nearby – ultimately leading to more customers and revenue for your hotel.
Hotels traditionally direct visitors from email and ads directly to their homepage for booking, which may still result in conversions but lacks the seamless experience and targeted information provided by dedicated landing pages.
When creating a local landing page for a hotel, it’s crucial that relevant keywords reflect its services and amenities. This will enable your hotel to appear in searches related to those services and amenities and bring in new customers. When writing landing page content, try including both explicit and implicit keywords; explicit ones appear within page titles and meta tags while implicit ones refer to words users would type into search engines to find your business.
Example: A plumber with offices in multiple cities could include “faucet replacement” in their page title and meta tags to inform Google that they offer this service in Chicago, improving their rankings for searches in that area.
Make sure to include your hotel name and location in both the title and meta tags of your local landing page to signal search engines that it’s located there, while providing potential customers with a sense of credibility and legitimacy.
Feature Your Hotel’s Logo
Landing pages designed specifically to book hotel rooms often rank higher in search results than homepages do, often outshone by third-party sites and rival hotels.
To increase visibility and build brand recognition, include a high-resolution image of your hotel logo at the top of your landing page. This will help your target market recognize it more quickly while building brand loyalty. Likewise, ensure that Google easily ranks local SEO efforts by including keyword targets in the URL structure.
Clean, uncluttered designs keep visitors engaged and make it simple for them to book a stay at your hotel. Use clear professional photos of your property, rooms, amenities and more in order to provide guests with a visually engaging experience and caption each photo to add context and highlight key features.
Consider including videos to entice potential guests to visit your site, as this will create an immersive, interactive experience and boost conversions. Furthermore, add a call-to-action button that encourages customers to book reservations – make sure it is compelling so as to convert potential guests into actual guests!
Launching local landing pages for your hotel chain is an effective way to promote and increase sales. By optimizing keyword and content usage, your website should rank higher in Google searches and have more chances of appearing in the Hotel Pack. Social media platforms like LinkedIn can also help build up its reputation while simultaneously driving leads for future reservations – especially Pulse which provides long-form content platforms designed to reach out and connect with hospitality target audiences.
Maintain Your Hotel’s Brand Voice
Many hotels direct traffic from email campaigns, ads, and social media to their homepages for conversion purposes. Although this can lead to conversions, landing pages allow hotels to quickly capture leads when they’re still ready to book their room.
Your marketing and advertising tone of voice plays a pivotal role in shaping how customers view your brand. From casually friendly messages to formal tones, your voice sets an emotional connection between guests and guests to your brand. Finding the ideal tone can have significant effects on business growth.
Landing pages allow your hotel to maintain its unique brand voice while providing visitors with relevant information they care about most. They’re also an effective way of gathering visitor contact info for future marketing and sales campaigns, providing a ready source of qualified leads.
A good hotel landing page should be straightforward and uncluttered, featuring your hotel logo prominently for instant recognition. Incorporating its color palette will add visual continuity; additionally you can highlight keywords with clear font to improve search engine optimization.
Hotel landing pages can be used effectively to highlight exclusive accommodations tailored specifically for corporate travelers. By featuring these offers on separate landing pages, hotels can drive targeted traffic towards their offer while still upholding their immersive brand image and providing content that resonates with its target audiences. Landing pages also serve as invaluable ways to collect customer feedback forms and satisfaction surveys that provide invaluable insights into guest preferences.
Create a Streamlined Experience
Many hotel chains direct all traffic to their homepage in hopes of turning visitors into leads and guests, but this approach can create confusion for customers or fail to capture the interest and imagination of visitors who visit your location. By creating local landing pages for each location, hotel chains can capture targeted leads while providing relevant information specific to those visiting them.
Landing pages enable businesses to tailor content specifically to regional preferences and cultural nuances, for instance a hotel in Dallas may use “Howdy!” while one in Maui might say, “Aloha!” This type of personalization helps build trust with customers while simultaneously strengthening community ties.
Local landing pages should include links to maps that display their locations in relation to major landmarks in their surrounding area, which is especially useful when searching via mobile devices. Such maps can improve user experiences and drive conversions.
As part of its landing page design, an authentic customer review and testimonial should also be included to build confidence among potential customers. These reviews should match up with what appears on your website and social media platforms for consistency, as well as being responded to professionally when responding to any negative reviews on any platform.
Establishing and optimizing local landing pages for your hotel chain is an effective way to drive in-store visits and online bookings. Be sure to include relevant keywords, visually appealing imagery and content – this will not only increase visibility but also enhance user experience.
Encourage Contact
Landing pages provide hotel marketers with more than just room rates and availability information for visitors; they can be used to drive local business, promote event packages and offer exclusive discounts. They may even encourage contact by including forms for collecting email and physical addresses which hotel marketers can then use to follow up with prospective customers or capture leads through marketing initiatives like newsletters.
As part of your hotel’s local search visibility strategy, it is vitally important that its NAP information (name, address, phone number and business hours of each location) are present on local landing pages. In addition, geo-specific reviews for each location should also be added; these reviews could come from Google My Business profiles or local citations or even aggregated review feeds you create yourself.
Integrating this information on local landing pages is easy with a website builder that offers this feature, helping to ensure the NAP data remains consistent across channels while creating a positive user experience for your audience.
Display a map on each local landing page, providing visitors with directions to your hotel. Embedding Google Map is free and simple to do; embedding one will increase usability of your hotel website presence. Including links to social media accounts can increase engagement while making it easier for guests to connect. Be sure to update these social links frequently to give Google an incentive to crawl your local landing pages more often, and remember to add booking URLs with targeted keywords for optimal search performance.