It’s easy to get caught up in the current trend of SEO. In fact, we’ve all been there. We’ve heard about how video is gaining popularity, how voice searches are becoming more powerful, and how local SEO is increasing. All of these are important topics, but it’s important to understand them in detail.
Voice search
With the rising popularity of voice search, many businesses are incorporating voice search optimization into their SEO strategies. Voice search is a type of search engine that uses a computer program to answer questions. These virtual assistants are available on many different devices, including smartphones, computers, and smart speakers.
Optimizing for voice search helps your business reach a wider audience and increase traffic to your website. The first step is to determine what questions your customers are asking. Once you understand this, you can start creating content to address their needs.
Unlike text searches, voice search queries are longer and more specific. This means that you can answer your customer’s question directly.
Voice search is also beneficial for local businesses. Many consumers are looking for local products and services, and voice search gives them an edge over larger companies.
One way to optimize for voice search is to use long-tail keywords. Long-tail keywords are more specific and less competitive than traditional keywords. They help you create better content and stand out from the competition.
A lot of sites fail to take advantage of long-tail keywords. However, the trick to optimizing for voice search is to take the time to research the best keywords for your business.
If you’re a local business, one of the first steps you should take is to get your listing up to date in Google My Business. You can also make sure that your business has an online presence, and that you have an FAQ section.
Another useful tool is to perform user testing. Using direct interviews and polls, you can find out what your customers are searching for. By answering these questions, you can see what your competitors are doing, and what your customers are interested in.
Finally, it’s important to note that page speed plays a role in how well your web pages rank in voice search. Fast-loading websites are favored by users, and Google pulls answers from sites that are fast.
Voice search can be a valuable tool for any business, but implementing it can be tough. You’ll need to take the time to research your audience, and develop a comprehensive voice search strategy.
Mobile experience
One of the hottest SEO trends today is mobile optimization. The world is becoming more and more mobile, and people are spending more and more time on the go. For instance, did you know that Google’s search index has increased its focus on mobile? With over 4.67 billion internet users, it is important to understand how your website can compete in the mobile market.
Mobile optimization isn’t as complex as you might think. One of the most important factors in making your site mobile friendly is ensuring that it is responsive. AMP (accelerated mobile pages) is one solution that you can use to make your content load faster. You can also create a lighter version of your HTML to suit the mobile device of your visitors.
One of the most notable SEO trends of the past few years is the emergence of a nifty little feature referred to as “featured snippets”. Featured snippets are the next best thing to having a mobile version of your site. These snazzy looking pieces of code are designed to woo mobile users with an eye-catching title, a well-written headline, and a well-designed layout. In fact, featured snippets aren’t the only thing Google’s mobile team has been tweaking.
Aside from the latest Google algorithm update, the most important takeaway from the changes is that the mobile experience is now an equal or more important factor in the indexing of your site. It is also worth noting that the mobile ranking algorithm has taken a stand against non-mobile-friendly sites, thereby penalizing them. So, now is the time to optimize your site for mobile! Luckily, Google has released a plethora of documentation to guide you on this path. Take the first step by reading Google’s developer guide. And don’t forget to take a close look at your site for the best possible performance! Remember, a mobile-friendly site can help you get to the top of the search rankings.
Lastly, there are several key metrics to keep an eye on as you plan out your SEO strategy for the year. Some of these are obvious, and others are more fun to find.
Local SEO
Local SEO is a key acquisition lever that can drive potential customers to your business. However, this strategy is an ongoing process. While it takes time, the results can be tremendous. Moreover, local SEO is a great way to increase web-to-store traffic and conversion rate.
There are a few essential factors that should be taken into consideration when implementing a local SEO strategy. Some of the key factors include customer reviews, business information consistency, citation management, and social media engagement.
Online reviews are a huge factor in local SEO. When you have positive reviews, consumers will naturally turn to your business. You can boost your e-reputation by responding to positive reviews and negative ones. It is also important to not respond to negative ones too aggressively.
Inconsistencies in your citations are also harmful to your local SEO efforts. To avoid this, audit your citations and make sure everything is in order. For example, if you are a gas station, you should check your listings to make sure that your address, phone number, and website are consistent.
Optimizing your Google My Business profile is a critical part of local SEO. This includes adding photos, videos, and virtual tours. Also, make sure to add relevant news and updates to your listing.
Google has shown favoritism towards businesses that are newer and more agile. Additionally, the company has increased its efforts to give users more individualized results. As search engine optimization trends continue to develop, it will become more and more vital to implement a local SEO strategy.
With the growing popularity of mobile devices, it is no wonder that local optimization will grow. Mobile-friendly websites can help local businesses thrive. Plus, a well-referenced Google listing can help you get more calls and itineraries.
The total number of searches that your listings appear in is a good indicator of the progress of your local SEO. Furthermore, in 2020, you can expect a 15% increase in the number of zero-click search results.
The future of local SEO is incredibly bright. Whether you’re a small or medium-sized company, there’s a local SEO strategy that can benefit you.
Video marketing
Video marketing is a powerful tool to gain a competitive advantage. It can help you increase brand awareness, create memorable experiences, and leave a lasting impression on viewers. Developing a successful video marketing strategy starts with research. You should understand how your audience interacts with videos, and how to create an interactive experience.
The future of video marketing will be driven by new technology and innovations. For example, drone footage allows you to deliver an authentic, engaging experience that can influence consumer decisions. Marketers will also take advantage of precision in digital advertising to reach consumers on connected TVs and personal devices.
Embedding a video on your website is another way to enhance your visibility. However, make sure your video is relevant to your page’s content. Search engines are more likely to index long-form content, and longer videos are also more likely to be ranked higher on SERPs.
Optimizing your video’s title is crucial for gaining the most exposure. Make it engaging, and include keywords that are relevant to the video’s topic. If the title is vague, it will lose out to titles that match search intent.
If your video is embedded on a site that enables commenting, you should encourage user interaction. This will boost your SEO ranking. Alternatively, you can also provide a “Next Step” page for your viewer after they watch your video.
Video transcripts are also helpful. They help the algorithm better understand what the video is about. These transcripts give the algorithm more information, which makes the video easier for it to rank for specific keyword searches.
In addition to creating a well-thought-out video, you should also pay attention to your thumbnail. A strong thumbnail can draw in viewers, and a good hook at the beginning of your video keeps them interested.
Another effective strategy is to use multiple videos on a single page. However, do not overload the page with videos. Having too many videos will decrease your page’s engagement, and it will also have a negative impact on your rankings.
Lastly, you should consider using social media. Videos on social media platforms such as Facebook and Twitter can generate up to 1,200% more shares than text, and they are a cost-effective way to highlight your video.