Hospitality industry companies tend to experience higher engagement on Facebook from Monday to Thursday – likely because people start thinking ahead to weekend getaways!
Even though these best times provide a starting point for any business or audience, remember to use this recommendation only as an initial point to measure performance data and then adjust accordingly.
1. Monday – Friday
Studies show that certain content performs best at certain times on average; however, the exact best time for your hotel to post on social media depends entirely on its audience.
To get a clearer idea of when your audience is online, take advantage of our Best Times to Post by Industry tool. Just select your industry from the drop-down list, and you’ll see an interactive breakdown of how audiences respond to posts from similar companies in your field.
Tech industry workers typically utilize social media channels such as Facebook and Twitter during the week; LinkedIn feeds may also be checked. On weekends however, people typically take time off their screens and relax.
Hospitality brands should keep these trends in mind when creating and scheduling content, but ultimately the only surefire way to determine the ideal timing for their own brand is through testing out content to see how it performs over time. Also remember that something working for one company doesn’t guarantee it will work for the other – don’t assume what works for others will necessarily apply here!
Hotels often employ user-generated content (UGC) from past stays or events to drive engagement and new followers on Instagram and Facebook. You can do this by tagging your Instagram account in guest’s posts, then reaching out to them to obtain permission (with proper crediting of course) before reposting them (with crediting, of course).
Another effective strategy for increasing engagement is hosting a contest or giveaway. Contests or giveaways can create buzz about your brand while at the same time creating buzz about local businesses in general – especially hotels in your area that could collaborate on creating larger giveaways with larger prizes for lucky winners such as vacation packages.
2. Saturday – Sunday
Weekends are an ideal time for hotels to post on social media, according to Facebook data relating to travel and leisure fan pages. Interactions on Saturday and Sunday tend to be 19% higher than average; you could use this period to post about special dinners you are hosting or feature live videos of new amenities – increasing brand visibility while encouraging people to book stays with you. Revinate’s scheduling feature allows hotels with limited resources to automate updates throughout Saturday and Sunday using schedule posts via Revinate’s tool.
Instagram’s peak engagement time for photos and hotel facilities on Saturday morning is typically Saturday morning; this is also an effective time for posting Reels videos that have proven up to 300% more engagement than regular videos. Saturday morning is also an ideal opportunity to promote contests or giveaways you are running such as photo caption competitions or check-in offers that your hotel may be running.
Enhance Instagram engagement for your hotel by regularly posting photos of it during the week and asking people to tag it. Since authenticity is key when building trust with potential guests, such posts could prove very successful for generating business for your establishment.
Consideration should also be given to your target audience’s geographical location when selecting the optimal times to post. As most studies suggesting specific posting times on social media focus on developed countries like the US or Australia, your schedule must take this factor into account and adjust according to time zones in which they reside.
Keep in mind that the best times and days to post on social media may change over time, so keep up with current trends and test out different posting times until you find one that works for your specific business. When posting, always ensure the content is engaging, relevant and valuable for its target audience; never sacrifice quality over quantity!
3. Wednesday – Friday
Wednesday and Thursday are ideal times for hotels to post social media updates on Wednesdays and Thursdays, similar to other businesses, as the hospitality industry tends to experience higher activity during weekdays and a decline on weekends compared to weekdays. Therefore, regular posting may help ensure you can address comments and engagement at a faster pace during this period of time.
If you can’t manage your Facebook page in real-time during weekends, use Revinate’s scheduling feature to schedule posts for Monday-Saturday of next week – giving guests the illusion that they are being updated frequently on this platform.
Sprout Social has noted that LinkedIn users are most engaged with content posted between Tuesday, Wednesday, and Friday. As LinkedIn caters to professionals primarily, posting at these times will generate the highest engagement possible with your posts.
Instagram experts suggest posting on Tuesday, Wednesday or Friday for maximum exposure – the days when most Instagram users have free time during work hours and can potentially see your posts more effectively. Wednesdays and Fridays tend to offer this advantage.
Keep in mind that these are general guidelines only and that your ideal posting times may differ depending on the content, network and individual behaviors of your audience. In order to get an accurate picture of what works and doesn’t, tracking performance over a prolonged period is vital if you wish to plan ahead and predict when changes need to be made to schedules based on new data and insights. Luckily, most tools online allow for this easily; just look out for ones which allow you to select specific time frames, set date ranges and compare results over time in order to find optimal posting times!
4. Saturday – Sunday
No single answer exists when it comes to the best time and day to post on social media, as this depends on a range of variables including industry and platform considerations as well as audience habits and preferences. Finally, take note of your target market’s time zone before posting anything new on your feeds.
General rule for social media posting is post-work hours when people are less likely to be distracted by work-related activities when logging in outside work hours. There may be exceptions if your target audience primarily exists within North America; then posting later may prove more effective.
An additional factor to keep in mind when creating content around major events is timing. While staying relevant is crucial, excessive posts around major events could draw too much attention away from your posts and distract followers who should instead be focused on reading your updates.
Instagram makes for the ideal platform for posting DIY tips, food recipes, fashion hacks, wardrobe essentials and home decor ideas – and users are most likely to be active during the weekend than during week days – with posts on Saturday and Sunday showing 14% higher interaction rates compared to those posted during the week!
As a hotelier, this weekend is an opportunity to promote your property to potential guests and drive bookings. Perhaps highlight a promotion or special offer during the weekend to encourage people to book their trip with your hotel.
Although many resources provide general guidelines about when and how often to post on social media, it’s essential to remember that no single solution works for every business. That’s why it is essential to utilize your engagement data to see what works for you – Rival IQ makes this process straightforward by showing your top posting times compared against those of competitors.