Showcase the unique experiences offered by your hotel by posting photos from past events on Instagram and including visually attractive graphics with convincing captions to draw customers in for future special events.
Send videos featuring staff members to humanize and build trust in your brand and hotel. Also share behind-the-scenes glimpses such as kitchen prep work, guest room tours or event setup.
Share Fun Facts About Your Property
As part of your property promotion strategy, don’t shy away from showing the quirky and unusual aspects of your hotel. Doing this helps humanize the brand while building rapport with guests – for instance if there is a chef on staff offering live cooking demonstrations to guests online for them to see will help to increase return visits for meals at your establishment.
Hoteliers can showcase the unique side of their establishment by organizing or sponsoring local events and activities, giving audiences something exciting to look forward to while simultaneously showing that you care about supporting local communities.
If your hotel group offers member benefits like discounted stays or free stays, make sure that these benefits are highlighted on social media to draw in new members as well as remind current ones about all that they’ve received through being your customer. It will attract new ones while reminding current ones how valuable being part of your organization has been for them.
Encourage guests to interact with your hotel on social media by using special hashtags and reposting their posts, this will enable your hotel to gain new followers while building community among its guest base.
Contests are an engaging way to keep guests involved. Be sure to communicate clearly how it works (including submission deadlines). Also, promote it regularly so it generates buzz – show off the best entries on screens in your lobby for further guest engagement! Kim began her writing career as a full-time copy and content writer in 2013, championing several revenue strategies, sales efforts, marketing initiatives and free sample campaigns within the hotel industry. She enjoys forest foraging and post apocalyptic fiction; free sample hunting as a hobby; she finds creative ways of connecting people with their destinations!
Share Local Phrases & Vocabulary
Add local flair to hotel content for maximum impact and audience resonance, and help prospective guests imagine their stay more vividly – further solidifying their decision to book. Sharing local phrases or vocabulary such as popular phrases, popular hashtags, or viral memes on social media can help your hotel connect with visitors authentically and engage them effectively.
Share photos from your surrounding area via Instagram galleries. By showing potential guests that your property and nearby attractions have strong ties to its community, this will demonstrate to them that choosing to stay there would be a smart move.
Exposing local culture is also an excellent way to demonstrate your dedication to sustainability and responsible tourism practices, appealing to eco-minded travelers while creating trust with your audience.
Another way to showcase local events, activities, or festivals that take place near your hotel is by publicizing local activities on social media platforms – creating a calendar or list can do this effectively. Regular updates with relevant and accurate content is also an integral component of hotel marketing strategies as it helps rank higher on search engine results pages (SERPs).
Offer Virtual Tours
Virtual tours allow hotel guests to explore their rooms and common areas from all angles with a 360-degree view, providing them with an immersive experience to visualize themselves staying there before booking and increasing confidence in their reservation and decreasing chances of any surprises upon check-in.
Virtual tours allow hotels to capture their property more comprehensively than traditional marketing materials do, without incurring extensive photoshoots and costly productions costs. They also eliminate the need to update materials regularly – saving both money and time while easily accommodating renovations or addition of new amenities.
Virtual tours can be an excellent way to showcase the attractions and facilities offered at your hotel, from its breathtaking scenery and state-of-the-art facilities, to exquisite cuisine and delightful service. A virtual tour will attract potential guests and even encourage them to share their experience online – further broadening your brand’s reach and expanding its visibility.
Virtual tours can also serve as an interactive means of conveying a hotel’s accessibility features and features of accommodation for those with special needs, enabling travelers to assess its suitability prior to arrival and ensure an effortless, customized pre-arrival experience.
To maximize the success of virtual tours, ensure they are optimized for multiple platforms and devices, easy to navigate, with an obvious call-to-action for booking, promoted across online channels and email campaigns, promoted regularly across channels to drive engagement, as well as regularly monitored and evaluated to measure its success and identify any areas for improvement or drive better outcomes. With consistent efforts and continuous upgrades virtual tours can become powerful tools in hospitality industry that improve guest satisfaction, increase revenue growth and foster long-term loyalty with guests.
Encourage Guest Engagement
Your guests are more likely to share their experience at your hotel or restaurant on social media if they feel truly engaged by its content. To encourage sharing, restaurants and hospitality brands should create environments which encourage sharing photos and videos – such as large meals with elaborate sizing or decorations, staff costume days or staff uniform day events.
Like building relationships in real life, online interactions allow you to form trust with visitors and convert them into loyal customers. Engaging content that encourages sharing can significantly expand the reach of your brand.