Integrating social media into your hotel’s SEO strategy is integral for driving visibility and increasing direct bookings. Achieve this through developing an inclusive plan that takes into account all elements of its personality and online presence.
Utilizing user-generated content (UGC), such as guests posting photos & videos from their stay. In addition, we work closely with Instagram social influencers for increased reach & credibility.
1. Create a Facebook Page
Facebook should be an integral component of any hotel’s social media marketing strategy. Setting up a free page enables hotels to post updates, photos, videos and special offers which may attract new guests. Furthermore, guests can comment and share posts further increasing reach and engagement. When guests or local businesses mention the hotel online it’s essential that responses are promptly made showing that the hotel cares for its community and wants them involved!
Optimize the Facebook page by filling in all relevant information and including your contact phone number, before posting high-quality images of the property – these will leave a lasting impression and boost post engagement! A recent study by Kissmetrics demonstrated this trend: posts with photos received 53 percent more likes, 104 percent more comments and 84% more click-throughs compared with those without pictures.
Create a content plan for your hotel that addresses the interests, pain points and travel aspirations of its target audience. This will enable you to narrow down which platforms and types of content to promote, as well as which platforms they should appear on. Work with an experienced digital marketing firm for assistance optimizing content creation on each platform.
Instagram is an ideal visual platform to market your hotel to millennials. Use captivating photos and videos of its rooms, amenities, activities and target audience to draw them in; for example showcasing locally caught lobster in its restaurant feature dish video will draw them in and demonstrate what sets your hotel apart from others.
Establish quality backlinks to your website by targeting industry-relevant and authoritative third-party sites – such as travel blogs, tourism authorities and online directories. Influencer outreach could also help bring additional brand recognition and trustworthiness to your brand.
2. Create a Twitter Account
To be effective on Twitter promotions, you’ll need a healthy following to interact with. To build up this following, start by sharing high-resolution images of your hotel rooms and amenities – these will be visually searched by potential guests and help increase search engine rankings. Furthermore, consider running contests and special deals to draw more people in.
YouTube provides hotels with an ideal way to visually showcase their property and increase online bookings. High-quality videos of hotel rooms, amenities and local attractions can build professional images in viewers’ eyes; furthermore, video content tends to generate greater organic reach and engagement on social media than static images and written posts.
TikTok, a video-based social media platform, thrives on authentic user-generated content and authenticity. Encourage your hotel guests to create and upload videos featuring their experiences while staying at your hotel to build community and authenticity, thus increasing appeal among potential guests.
Tweets with photos are 34% more likely to be engaged with than those without, so take advantage of this feature whenever possible. Post high-quality photos that capture your hotel and be sure to include links back to its website – it could bring in more customers!
Integrating social media into your hotel’s SEO strategy is an effective way to drive online bookings and expand brand recognition. However, to be most successful at drawing in target customers’ attention via social media postings you must be consistent in posting. People tend to appreciate sporadic posts while they dislike inconsistent ones; furthermore it is wise not to flood social media pages with excessive promotional material as this will turn off potential customers.
3. Create an Instagram Account
Start Instagram marketing your hotel business with ease by creating a regular account and switching it into a business profile by tapping on the three lines at the top-right of your app. Provide details such as website and contact options of your property; add a business name for easier identification; use up to 150 characters of short bio to describe its unique features while emphasizing calls-to-action such as “Book Online”.
Regularly upload high-quality content that engages with your target audience and utilize relevant hashtags and tags to increase the odds that it appears in searches. Instagram provides various ad formats tailored specifically for hotel marketing goals, including photo ads, video ads, carousel ads and marquee ads – making sure all marketing goals of your hotel can be achieved successfully on social media!
Instagram Stories provides hotels with an opportunity to showcase behind-the-scenes footage or curated images and videos of their property, highlight special offers or discounts, highlight positive guest reviews or showcase reviews from satisfied guests. Furthermore, Instagram Live allows hotels to host virtual tours of their facilities or host Q&A sessions using virtual tours or host Q&A sessions on this popular social network.
Utilize user-generated content in your Instagram posts to increase engagement and attract new followers. Encourage guests to share their experiences at your hotel and include hashtags or mentions so it may appear in search results.
Instagram’s Explore page displays personalized content tailored specifically for those who aren’t following or tagging any account or tag it. It can help users discover new accounts, hashtags or pages they might enjoy following as well as suggest similar material they might find appealing. Use it to research your target audience’s engagement patterns so you can tailor Instagram advertising efforts more precisely.
4. Create a LinkedIn Account
LinkedIn is one of the world’s largest professional networks and hoteliers should leverage it to market to business travelers. Too often hotels focus on Facebook and Twitter instead of LinkedIn for B2B marketing; but this platform could prove immensely effective at engaging business travellers.
Optimize your profiles and company pages with keywords that resonate with your target audience and enhance visibility in LinkedIn searches. Don’t forget to include an in-depth business summary, images, videos and links back to your website or social media platforms – these will all increase your presence online!
Utilise LinkedIn’s Showcase Page feature to highlight your brand and services, making them stand out and targeting specific audiences, such as corporate clients or wedding planners.
Add guest testimonials to your LinkedIn page as a great way of building credibility with potential guests and building trust between guests and you. Encourage guests to post photos or video from their stay that you can then share on LinkedIn; this content can reach a wider audience and bring more leads in.
Be sure to create and participate regularly in a LinkedIn group for your hotel, and engage in discussions within it. Joining targeted groups will help establish you as a leader within the hospitality industry, and increase engagement on both its profile and company page. Groups related to location, hotel industry or specific travel sectors could also prove helpful; just make sure not to bombard followers with too many posts at once! Instead share informative, educational or entertaining material in line with your hotel’s unique voice – this will distinguish it from competitors while engaging audiences!
5. Create a TripAdvisor Account
TripAdvisor accounts are an effective way of marketing your hotel and increasing bookings. Listing on TripAdvisor is easy; simply provide business details, upload photos of high quality, and verify ownership. Your listing will become visible worldwide once complete; as with all listings it’s important that it remains up-to-date so customers leave reviews that help build its overall reputation and strengthen business growth.
To maximize TripAdvisor SEO, create a dedicated page on your website containing a link to your TripAdvisor account. This will increase rankings as search engines will take into account how many external links point back to it.
As part of your TripAdvisor page creation process, it is crucial that you carefully consider your target audience and which types of content will best resonate with them. Visual content works well on social platforms such as Instagram while longer form written pieces may work better with LinkedIn and Facebook pages whereas short form video may work best on YouTube or TikTok pages.
Take advantage of TripAdvisor’s free widgets to promote your listings across other websites and social media. Including one on your hotel website allows visitors to easily access its listings, making booking their stay much simpler for them.
To draw more guests to your hotel, offering promotions and discounts on TripAdvisor will entice visitors to choose your property over competitors, increasing repeat bookings. Furthermore, offering various amenities will ensure guests have an enjoyable stay experience.