Reels on Instagram offer hotels a way to create short-form video content quickly. Reels also allow businesses to capitalize on trending topics and potentially viralise their own stories with ease.
Reels can be shared on a hotel’s Instagram feed and discovered through an Explore tab, while they can also be edited using music from Instagram’s music library or using original audio recordings created by users.
1. TikTok’s Video Library
TikTok is an app-based social media platform that enables users to create videos up to 60 seconds long, typically with music and clips from movies or television shows. These videos may include lip-syncing or dancing but also serious and informative material focusing on issues like social commentary, education, books/reading recommendations or politics; there may even be funnier clips which break down barriers between groups.
TikTok’s benefits have quickly been recognized by libraries. Many libraries have begun using TikTok to promote events and share news and updates, interact with their communities, showcase talented staff members in video segments and reach younger audiences not as active on other social media platforms.
TikTok video library features an expansive selection of high-quality, recognizable content verified as copyright-free by GIPHY and other partners, making it simple and fast to create quick and effective videos.
To use the Video Library, navigate to your camera screen and tap on the Library icon on the vertical sidebar. From here you can quickly browse trending content or search for something specific; once selected you can crop to fit your preferred length and return back to shooting page to continue creating videos.
TikTok makes it easy for you to filter out content that doesn’t meet your taste – long-press any video to hide it, select videos from specific creators or with specific sounds to avoid, report inappropriate videos as soon as they pop up or report a video that seems inappropriate – these actions are taken into consideration when creating recommendations on your For You feed.
If your library is interested in beginning to use TikTok, I advise committing to an experimental period so you can test how well it fits for your community. First set a goal, such as increasing event attendance or circulation. Next, develop a schedule for posting videos and monitor their performance – this data will give you all of the insights necessary for an informed decision about whether TikTok should remain part of your library strategy or not.
2. TikTok’s Audience
TikTok is an innovative app that allows users to easily create short videos, add sound effects, and compile a montage of clips. It is well known for being “bingeable,” with users spending on average 95 minutes each day on the platform – making it popular among those in hospitality industries such as hospitality.
Hotel marketers can utilize YouTube to effectively market their properties and amenities in an engaging, creative, and captivating manner that resonates with their target audiences. From behind-the-scenes looks at your best rooms or a chef making signature dishes, to aerial tours of destinations – short form videos provide a fantastic way to market hotels while getting potential guests excited about booking their stay!
TikTok provides hoteliers with access to an expansive and diverse audience, making it the ideal platform for hotel marketing and direct bookings. With search capabilities and algorithms designed to simplify finding hotels with their desired amenities, TikTok can be used effectively to target Gen Z demographic. As this group becomes increasingly spending powerful it is imperative they use this platform effectively in promoting their offerings.
Hotels can utilize TikTok’s influencer marketing features to reach their target audience. The platform’s Creator Marketplace enables businesses to select creators who align with their brand values and goals, which allows collaborations with influencers for various purposes such as product or service promotion in exchange for fees.
TikTok’s Branded Effects feature allows businesses to create personalized filters or stickers that can be added directly into a user’s video content, giving users the option to include your hotel’s logo or other details such as services such as spa or bar in their video content, increasing brand recognition. Hoteliers may also take advantage of this feature to promote in-house offerings such as spas or bars.
3. TikTok’s Ads
Promoting your hotel using TikTok can be one of the most efficient ways of engaging potential guests and reaching them directly. With its distinctive visual nature, personalized algorithm, and culture of authenticity making TikTok an ideal platform for hotel advertising.
Many hotels are taking the leap and using TikTok to promote their hotel, by producing video content showcasing it at its best, then taking advantage of ad options on the platform to expand reach.
As TikTok continues to expand, more advertising options become available to businesses on this social platform. One such ad format is “TikTok Spark Ad,” which enables you to boost any organic posts (Reels or otherwise) associated with your business account on TikTok; any views, likes, comments and shares earned during an ad promotion count towards organic post’s total reach.
TikTok’s advertising services enable you to create ads that will appear in various spots across TikTok – such as in-feed, detail page and post-roll – all of which can be tailored according to your goals and customized as necessary.
TikTok’s advertising options make it easy for hotels to connect with their ideal customer base, making the platform ideal for targeting specific audiences based on their interests. In addition, TikTok’s culture of creativity and authenticity align well with a hotel’s values; for example, their duet function allows viewers to respond creatively when responding to another user’s post; this could involve singing together, finishing another person’s sentence or performing linked activities such as passing objects between each other or high-fiving each other.
Encourage current and past guests to make videos documenting their stay at your hotel and share them on TikTok with a dedicated brand hashtag, to boost exposure for both properties as well as give future guests an authentic, relatable view of them. By encouraging guest-generated content (UGC), your social media repertoire will expand without adding extra work for team.
4. TikTok’s Analytics
TikTok is a video-sharing app that enables users to create, edit, and upload short videos for public sharing. It has quickly gained in popularity due to user-generated content creation capabilities as well as social media influencer marketing strategies implemented on this platform.
In 2021, this app was downloaded over one billion times, making it one of the fastest-growing apps ever. By adding it to your hotel’s digital marketing strategy, this channel can help reach and connect with younger audiences in an engaging way.
To get started with TikTok, download the app onto your phone and follow its prompts to create an account. Next, navigate to either “Profiles” or “Notifications” tab to view your public posts and metrics.
Tiktok Analytics will enable you to better understand your audience, their interests, and preferences. For example, use the followers tab to access key demographic data like age and location of followers to better tailor content to hotel guests. Likewise, Tiktok allows you to monitor growth in following over time.
Tiktok has become an invaluable tool for hotels to showcase their amenities, experiences and unique features to potential guests. The bite-sized video format allows hotels to humanize their brand while engaging audiences and driving bookings in an engaging manner.
Tiktok can be used to promote amenities and experiences as well as events, special offers, or new staff members in your hotel. When making this part of your marketing strategy, be sure to consider your values and goals first.
As an example, if your hotel specializes in supporting local businesses and maintaining an inclusive community spirit, highlighting partnerships with nearby restaurants or businesses can highlight this fact. Also, using its landmark location as a drawcard may increase visitor numbers.
One effective strategy for growing engagement on Tiktok pages is hosting giveaways or contests – this can drive engagement while building loyal followings. Many small businesses use giveaways like these as an effective way of increasing brand recognition and building up followership.
Tiktok may not appear obvious at first glance, but adding it to your digital marketing strategy could prove essential in raising brand recognition among younger audiences and reaching them directly. Furthermore, Tiktok offers influencer marketing potential; some of Instagram’s most successful influencers started their careers here!