Showcasing your hotel’s distinctive features requires striking a delicate balance of aesthetics, engagement and authenticity. From architectural grandeur to breathtaking views and unique experiences curated for guests, it is vitally important to showcase all that makes your property truly remarkable.
Adopting these social media post ideas into your marketing plan can help expand online reach and bring in new guests. Just remember to adapt content with emerging trends to keep your hotel relevant.
1. Share Photos
Hotel marketing with photos can be extremely effective. They help potential guests understand what the hotel has to offer while giving an impression of what staying there will be like. Plus, sharing images from an event hosted at your hotel on social media could encourage more guests to attend!
Recognizing what distinguishes your hotel is key to drawing in potential guests and drawing in visitors. Perhaps its exceptional location or breathtaking architecture. Perhaps a spa service offers something no other could; perhaps there is no comparable menu elsewhere in town; whatever it may be, make sure your unique features stand out amongst competitors by drawing attention to them with eye-catching displays that draw potential guests in.
As an initial starting point, take inspiration from other hotels known for being quirky or distinctive. For instance, Tepoztlan, Mexico’s Tubohotel features concrete tubes arranged into a pyramid shape; such an innovative construction could serve as an incredible source of design inspiration for your hotel.
Make Your Website Stand Out mes Your hotel website can serve as an effective showcase of what your hotel has to offer, but be wary of becoming too wordy or lengthy in the process. A compelling image may provide more impactful storytelling, making people feel as if they’re there themselves!
Upload photos, videos and blogs onto your hotel website in order to give people an accurate representation of what it would be like staying there. Showcase the staff while giving potential guests an inside peek into what happens at your kitchen, spa or fitness center.
2. Share Videos
With social media algorithms limiting how many posts people see, videos have become an effective way of standing out from the pack and showing your hotel’s unique features and building trust among potential guests.
High-quality video content – such as an eye-catching property tour video, highlight reel of nearby attractions or live stream from your conference room – will reach more people and be shared more frequently than traditional photos and text posts. Facebook, Instagram, TikTok and Twitter may be good platforms for video marketing campaigns depending on your target market.
As a cost-effective and effective way of adding an individual touch, sharing user-generated content (UGC) from past guests is a cost-effective and effective way of showing potential guests what to expect when staying at your hotel. These posts often make potential guests feel as if they have already joined the family; in addition, their testimony increases credibility as potential guests can see that previous guests had positive experiences at your establishment.
To generate user-generated content (UGC), simply ask past guests to tag your page or include your hashtag in their photos or posts and share them online. Repost and reshare those posts so you can reach more people; additionally, if they mention they’re excited about an upcoming stay at your hotel be sure to mention it and reply enthusiastically ensuring they feel included!
Hotel guests appreciate hotels that provide an authentic taste of local culture and traditions, providing unique experiences only your hotel can provide. To draw them in, share customs and traditions exclusive to your region such as hosting events by vintners or artisans producing specialties such as lace for which it is known; or offering flamenco dance lessons from a dancer leading a class.
3. Share Behind-the-Scenes Content
Social media content produced and shared by a hotel reflects its aesthetics, values and personality. Effective content includes captivating visuals combined with informative storytelling to drive brand recognition and increase bookings.
Social media platforms present hoteliers with multiple formats they can utilize when marketing their property. Facebook is perfect for sharing photos and videos as well as driving traffic directly to websites or direct bookings through call-to-action buttons, while Instagram focuses more on visual storytelling. Twitter provides real-time engagement tools while LinkedIn is perfect for showcasing business facilities while connecting with business professionals.
Hotels that create and share behind-the-scenes content can foster deeper connections with audiences on an emotional level, establishing more intimate connections. A simple way to do this is by sharing images of guests enjoying meals or drinks at the hotel restaurant or bar; short bios or Q&A sessions featuring staff will showcase their knowledge and passion in ways sure to enthrall and inspire visitors.
Engaging the audience through active engagement is another effective strategy and shows that your hotel is listening and respects guest feedback. Resharing posts by guests who tag your hotel in social media posts shows your guests that you are actively listening and value what they have to say about it.
Guest experience enhancement can also be enhanced through themed campaigns showcasing specific amenities or activities, such as wellness activities, healthy dining week or anniversary packages. Targeted advertisements through themed campaigns provide another effective means of reaching more guests through targeted ads; plus by adding the TripAdvisor review app into social media pages it makes it easier for guests to write reviews directly after their stay at your hotel.
4. Share Employee Photos
As any hotelier knows, making their hotel stand out in an industry such as hospitality is key. There are numerous strategies for differentiating themselves from competitors; one effective tactic is highlighting employee stories. Humanizing your operation allows guests to see into its inner workings and forge emotional bonds with your brand on an intimate level.
One effective way of showing this is through sharing images of your team in action. Showing pictures of concierge or team members completing projects shows the public that your hotel is run by real people who love what they do; even hosting an onsite event to commemorate these accomplishments would do just as well!
Before sharing employee photos online or for marketing materials, be sure to ask each person whether their photo can appear publicly on social media and other marketing materials. It may also be wise to have them sign an unlimited or blanket photo release that allows your company to use their photos any way and for any purpose as long as your company operates.
By identifying your unique selling points and effectively communicating them through advertising campaigns, website content and social media, you can ensure you offer something no other competitor does – creating lasting memories in guests’ lives that will strengthen loyalty and increase customer retention for your hotel business. In turn, this will increase customer retention for you while simultaneously keeping up with competitors within the hospitality industry. So don’t wait; put these tips into action now for success in hospitality business! Best wishes!
5. Share Local Attractions
Social media content should feature local attractions to help potential guests plan their travel plans, while showing why your hotel is the perfect fit. Make the most of visual posts such as photos, videos and stories to showcase the unique selling points of your hotel and offer special offers and discounts that may tempt guests to book their next stay with you. Furthermore, promote event or meeting space on your social channels so companies and groups can use it for meetings and events at your venue.
Social media pages can help build trust with potential travelers by featuring positive guest reviews, testimonials, and eco-friendly initiatives that demonstrate responsible tourism practices. You could also promote these measures through your ecotourism initiatives in order to attract those travelers with green tourism initiatives in mind.
Your audience can be kept engaged through interactive social media content like polls and quizzes, which provide a fun and interactive way to reach them and spread the word about your hotel. Encourage their participation by tagging you in their posts so you can see the results and share them. You could even host contests like “Caption This!” photo challenges to drive engagement and get new followers.
TikTok can be an effective way to highlight your hotel’s local attractions. By creating short video clips of rooms or landmarks to promote them, TikTok provides another tool for showing off their hotel’s special qualities – for instance Hampshire’s Top Attractions uses TikTok to share Osborne House’s historical timeline to attract guests and draw them in!
Many small businesses underestimate the significance of social media marketing on platforms other than Facebook, but Instagram and Pinterest’s visual nature makes them ideal for targeting travel and hospitality audiences. With some creative thought and strategy these two channels could become your hotel’s key marketing weapons!