Social media calendars can help hotel businesses save time, meet their goals more easily, increase visibility and drive traffic back to their websites while driving leads and bookings.
Send pictures and posts featuring your staff and guests having fun at the hotel, run contests or giveaways to engage your target audience, track results and analyze data to understand what works or doesn’t, then adjust content and marketing efforts over time.
1. Increase Engagement
A social media content calendar can help keep your hotel marketing efforts on track and organized. By setting goals and tracking progress, a content calendar allows you to ensure that the social media strategy aligns with business goals – helping you reach more potential guests and achieve marketing goals.
To create an effective social media content calendar, it’s crucial to first understand your target audience and their needs. Doing this will allow you to tailor your posts so they meet expectations while providing value. Conduct a thorough analysis of demographics, interests, behaviour, pain points and your current content by reviewing what posts perform well; determine which types perform the best; adjust content mix, posting times and platform focus as a result to optimize social media strategies.
Planning social media content requires consistency and posting high-quality posts regularly to increase engagement and reach, leading to more website visits and bookings.
Content plans will help keep you on track and avoid missing deadlines, save time by eliminating the need to search for trending topics and news stories daily, and ensure all team members work collaboratively towards creating engaging content.
As part of your content planning strategy, it is also important to carefully consider when and how to post each post. With ViralPost from Sprout’s Social Sharing feature, this task becomes simpler by analyzing your posts and suggesting suitable posting times on each platform.
Reducing engagement costs while driving engagement and spreading word of your hotel are also great strategies to engage guests, such as offering special discounts for rooms or events or unveiling new amenities or services – these all help generate buzz about the property!
Content calendars can also help your hotel promote guest reviews and testimonials to build trust among your audience and build credibility with them.
2. Increase Reach
Hotels must aim to reach as many potential customers as possible when competing against local and national businesses, particularly when competing with them on social media. One way hotels can do this is through creating a content calendar consisting of written posts, photos and videos; furthermore remarketing campaigns should also be leveraged in order to broaden reach.
Step one in creating a social media calendar for a hotel should be to identify its goals, such as increasing brand recognition, driving traffic to its website or increasing bookings. After setting out their objectives, they need to identify their target audience through research using tools like Google Trends or SEMRush; then they should research what types of content their competitors are posting online which may provide opportunities to modify existing strategies or develop new ones.
Once a hotel has determined their goals and audience, the next step should be developing a content schedule. This plan should outline frequency of posts as well as types of content to be posted; quality should always take priority over quantity when creating this calendar. Evaluation and adjustments must also occur regularly to maintain its effectiveness.
Influencer marketing is another effective strategy to broaden social media content reach. Influencers are individuals with large followings that have the ability to influence purchase decisions of others – they could be industry experts or celebrities. By working together with influencers, hotels can promote their products and services more widely among their target market.
Finally, hotels should use remarketing on Facebook and Google Ads to expand their reach. By adding a pixel to their website, remarketing allows hotels to target people who have visited or viewed certain pages – ultimately leading to higher conversion rates.
Develop an effective social media calendar is no small feat; it takes strategy, creativity and time. Hotels can follow these tips to develop a content calendar that engages their target audience while fulfilling marketing goals.
3. Increase Conversions
An effective content calendar helps hotel marketers simplify hotel marketing by providing them with the ability to plan out content ahead of time, so they remain on top of their game by creating engaging and consistent posts on all social platforms.
Track their progress toward their goals and make necessary adjustments in order to meet those targets – increasing leads and bookings at your hotel!
Social media content is invaluable to hotels, as it engages potential guests at an early stage in their travel planning journey. Many people turn to social media as a source of travel inspiration or ideas when planning trips – whether for work or pleasure – making hotel marketing campaigns on social media an efficient means of increasing bookings and guest satisfaction.
As trends change quickly, hotel marketers on social media must keep this in mind when creating hotel marketing posts on the platform. When it comes to hotel marketing on social media, focusing on timeless branded content – such as GIFs and memes from popular attractions – is best. But it’s also essential that stories about staff or guest experiences be used to add personality and authenticity to your brand.
Seasonality should also be kept in mind when planning hotel marketing on social media, such as solar eclipses or holiday celebrations. Such opportunities allow hotels to promote their destinations and specials such as off-season discounts or early bird offers that might otherwise go unused.
With the right tools and an organized content strategy in place, your social media goals can be reached quickly. Beambox’s all-in-one WiFi marketing platform collects powerful data that allows you to optimize content delivery to more customers – take a free trial now to discover how it could help your business!
4. Increase Revenue
Social media calendars give hotel marketers the ability to effectively and efficiently plan and coordinate all of their content in an organized and calculated fashion, freeing up valuable time for monitoring metrics and responding to customer queries as well as developing consistency and brand cohesion.
Social media calendars not only save hotels time and effort, but they can also maximize revenue with their marketing efforts. For instance, using content calendars to develop seasonal promotions and drive more visitors to the website will likely result in more bookings as will running targeted social media advertising campaigns with specific goals in mind.
As with any marketing strategy, a hotel content calendar must reflect your goals. To make sure social media posts are helping you meet them, conduct regular audits on both TikTok and other platforms and analyze any gaps. A regular audit may give insight into what’s working versus any areas for improvement – for instance if TikTok content seems to get more engagement than leads it may be time to switch platforms.
To make sure your content calendar remains engaging for both visitors and yourself, it is crucial that it includes a variety of post types. While you should plan out most posts ahead of time, be sure to leave some flexibility for user-generated posts or any unforeseen live events that arise throughout the month. A diverse mix will keep audiences engaged with your property while offering unique perspectives from outside sources.
Don’t forget to add any upcoming events and holidays into your content calendar; doing so will let your guests know what to expect during their stay and help build confidence when booking with you.
In today’s constantly-evolving environment, it’s imperative that hotel marketing teams utilize all available resources in order to maximize its effectiveness. From increasing online visibility and traffic volumes to building brand recognition and increasing brand recognition, using a social media calendar for hotel marketing is an invaluable asset in making marketing an efficient process.