The biggest reason your hotel or resort should embrace Social Media is that it gives you the opportunity to create relationships with customers and potential guests. It also increases brand awareness and generates online momentum.
Social Media platforms like Facebook, Instagram, and Twitter have billions of users so they offer huge reach for your brand. Moreover, you can target specific demographics and regions.
Increased Bookings
The biggest reason your hotel or resort should embrace Social Media is that it can boost bookings. With social platforms like Facebook, Instagram, and Twitter, you can reach millions of potential guests and drive more traffic to your hotel or resort.
With the right strategy, you can tap into this large pool of prospects who are searching for hospitality, coaching, recreational, or educational services. About 4.62 billion people are connected to social platforms, and 55% use them to discover new brands.
According to HOTEL MANAGEMENT’s white paper on the prepurchase journey, consumers are more likely than ever before to visit social sites to gather information about a product or service they intend to purchase. In fact, over 90 percent of those surveyed said they visited social media sites before making a purchase.
In addition to being a great way to connect with your target audience, social media also allows you to promote your products and services. This can be done through a variety of techniques, from running ads on your Facebook page to enabling ratings and reviews on your Instagram profile.
When your brand is active on social media, it helps to create a community of loyal followers who share the same beliefs and values as you do. This will make your brand stand out from the competition and create a positive experience for your customers.
Creating user-generated content is another great way to spread the word about your business. You can post pictures of your hotel or resort and ask your guests to tag you in their photos or add a hashtag that includes your hotel’s location. You can also take advantage of Instagram’s boomerang feature, which takes bursts of images and stitches them together into a high-quality mini video that plays forward and backward.
In addition, incorporating a BOOK NOW button on your Facebook and Instagram posts can be a powerful way to drive new bookings from your social media profiles. It gives your visitors a fast and easy route to your online booking system, and it can be an extremely cost-effective method for attracting new leads.
Increased Revenue
The biggest reason your hotel or resort should embrace Social Media is to increase revenue. This can be achieved through the use of social media platforms, as well as by promoting offers and promotions that lead to a booking on your website.
Social media allows hotels and resorts to connect with their existing customers on a more personal level than traditional marketing strategies can achieve. This can help hoteliers develop a strong and loyal customer base that continues to provide repeat business and referrals for years to come.
Another benefit of social media is that it can help hoteliers connect with new potential customers. With Facebook, Instagram and Twitter, hoteliers can create targeted ads that target specific demographics, ages and locations to reach the audience they are looking for.
Guests can also share photos and videos of their stay on social media, which can be great for your brand. Encourage guests to tag your hotel on their photos, and ask them to use your hashtags when sharing their experiences online. This will allow you to track their progress and keep them engaged with your hotel’s story.
Some of the most successful hotel brands have mastered this art of engaging with their fans on social media, creating content that is both fun and interesting to their followers. These brands post photos and videos that show their staff and guests in action, and they take the time to interact with their audience.
A lot of the times, people will look at their social media pages before deciding where they want to stay. This is why it’s important for your hotel to have a presence on each of the major social media channels.
For example, if your hotel has a Facebook page, make sure that you have a customized cover picture and a unique description. These pictures and descriptions can really encapsulate your brand voice and emphasize your offerings to the viewer.
Similarly, you can also offer giveaways on social media. This can be anything from a free trip to a spa visit or excursion, to an intimate dinner at your restaurant, or a winery visit partnering with local businesses.
Increased Customer Satisfaction
The biggest reason your hotel or resort should embrace Social Media is that it offers a huge opportunity to increase customer satisfaction. A satisfied customer is a loyal one and will continue to spend their money with your business. This is an important and valuable level of customer retention that can lead to a healthy bottom line and help you to avoid the threat of losing customers to a competitor.
Using Social Media to boost customer satisfaction can be a great way to get your hotel or resort noticed by potential guests and can make them feel like they are part of a community, even before they walk through the door. This will encourage them to talk about your hotel with friends and family and recommend it to their friends and colleagues.
When using Social Media to improve customer satisfaction, you need to make sure that your message is consistent and clear. You should also ensure that your staff can answer any questions that your followers have about the hotel or resort.
In order to create a positive atmosphere on your social media accounts, you need to post fun and friendly content that is easy for your audience to relate to. Whether this is through photos of people laughing and having fun together or highlighting events that your hotel is hosting, there are plenty of ways to incorporate this into your Social Media Strategy.
Another thing that you can do to promote customer satisfaction is to respond to any comments on your social media accounts in real-time. This will show users that you are taking their feedback seriously and will also ensure that they will be looking forward to spending time with you once they have left the hotel or resort!
This is a fantastic way to get your followers to share their experience with their friends and families, which can have a direct impact on the number of new bookings you receive. It also gives your brand a huge platform to tell your story and inspire people to travel.
The best way to get started with Social Media is to take it one step at a time and focus on each channel separately. By doing this, you will be able to create a comprehensive strategy that will benefit your hotel or resort in many different ways.
Increased Brand Awareness
The biggest reason your hotel or resort should embrace Social Media is to increase brand awareness. This can help boost sales and create long-term loyal customers.
The best way to achieve this is to develop a content strategy that will attract and engage your audience. The biggest social media platforms — Facebook, Instagram, and Twitter — are packed with potential customers who may be in the market for a hotel stay.
Another advantage of embracing social media is that it helps you build a connection with your target audience on a personal level. You can use platforms like Facebook to create ads that target specific demographics, such as ages, genders, and locations.
When people visit these channels, they will see images and videos that can appeal to their interests and connect with your brand. Video is also more engaging than text and increases the time spent on your page.
For hotels that want to increase brand awareness, it is a good idea to add a hashtag to your posts. This will allow users to search for specific terms and find your content easily.
It is also a good idea to post stories, live videos, special offers and promotions on social media. These posts can help build an emotional connection with your audience and encourage them to follow you on social media.
Adding a hashtag to your posts can also help increase your engagement and reach your target audience. It can also help you track your ROI so that you can make changes to your marketing strategy as necessary.
You can even use a custom hashtag for each location in your hotel or resort. This will help you ensure that your hotel’s social media presence is consistent and recognizable across all platforms.
One way to promote your hotel and brand on social media is to add a customized cover picture and profile image for each platform. This will give your hotel a professional look that will set you apart from the competition.
Another great social media channel to promote your hotel is LinkedIn. This platform has over 630 million active users and is a great place to share business related content with your target audience. It can also act as a lead generation funnel by offering features such as the LinkedIn Creator Accelerator Program.