Social media platforms like Facebook, Instagram, and Twitter are key distribution channels for travel and hospitality businesses. They help travel marketers launch comprehensive marketing strategies and increase brand awareness.
In addition to that, they offer advanced targeting options and access to a huge amount of user data. This gives travel marketers the opportunity to target specific demographics.
1. Livestreaming
Livestreaming is a social media trend that is attracting more viewers than ever before. It’s a great way to connect with your audience in a more personal way and create a deeper connection with them. It’s also a great way to showcase your brand in a unique way.
In the travel industry, livestreaming is used by travel bloggers, influencers, and tourism destinations to broadcast their activities and capture the destination landscape. It’s a new form of content creation that’s making waves in the tourism industry.
One of the biggest uses for livestreaming in the travel space is to help tourists explore their next destination by giving them a sneak peek into what they can expect when they visit. The immersive nature of live streams can help tourists feel a sense of being a part of the event or destination.
Another use for livestreaming is to share product or service details with your audience. You can do this in a variety of ways, including live video tutorials, answering questions from your followers, or sharing news about your business.
Many creators monetize their live streams in several different ways, such as subscriptions, ticketing, tipping, and live commerce. There are even ways to generate revenue through sponsorships.
In the future, it’s expected that more brands and companies will start incorporating live streaming into their marketing strategy. It’s a growing trend that can have big impacts on your business and give you an edge over the competition.
If you’re a content marketer, livestreaming is a great way to stay relevant in a fast-paced world. In 2022, the popularity of live streaming will continue to grow and you’ll need to incorporate it into your content strategy to keep up.
2. Influencer Marketing
Influencer marketing is a great way for travel, tourism, and hospitality brands to expand their reach. It can also be used to bring fresh content to a brand’s social media presence and promote a new product or service.
Aside from helping you target your audience and grow your following, influencer marketing can help you build backlinks to your website. While these links won’t have any direct impact on your search engine ranking, they can still be beneficial for SEO.
In addition, influencers are able to share user-generated content that can be shared by your brand. This type of content can be repurposed, which can save you time and money on production costs.
It’s important to choose the right influencers for your brand. They should have a large and engaged audience, as well as a high level of authenticity. In addition, you should make sure that their lifestyle is aligned with your brand.
The top three goals that marketers set for influencer marketing are driving sales, generating leads, and increasing conversions. These goals are more likely to be achieved when the campaign is executed properly.
With so many different types of influencers out there, it can be challenging to find the right fit for your brand. This is why you should look for an influencer marketing platform that offers a curated list of influencers. This way, you can easily identify the best influencers for your brand.
Luckily, Mavrck is the all-in-one influencer marketing platform that can help you find the best creators to partner with for your brand. You can also get help from our experts to set up your influencer marketing campaign. This will ensure that you’re getting the most out of your investment.
3. BeReal
BeReal is a new app that encourages users to share their real-life experiences with their friends. The app is based on the idea that social media is full of heavily curated and edited posts, making it hard to connect with others in a more authentic way.
To use BeReal, users must download the app and create an account with their name, date of birth, and phone number. Once they have their account set up, they can add friends from their contact list or by username.
Each day, BeReal sends a notification to users that prompts them to take a picture of what they’re doing within two minutes. During that time, the app takes two photos, one using the front camera and another with the user’s back camera, to capture a point of view photo (POV).
The two-minute window is designed to be as spontaneous as possible, allowing people to share what they’re doing at the moment without putting on a show. The result is a more genuine, unfiltered snapshot of what’s happening right now – and this is why BeReal has caught on with so many users.
In contrast to other popular apps such as Instagram, BeReal doesn’t require any in-app purchases or subscriptions and does not display any advertisements. This is a key factor in its success as it tries to keep its users engaged and attracting more users.
As with any new social app, there are a few challenges for BeReal as it tries to grow and establish itself. First of all, it needs to convince investors that its app isn’t a one-hit wonder.
Second, it needs to find a way to make money – whether that’s through ads or through paid subscriptions – so that it can continue to attract and retain users. Finally, the app will need to fix some technical issues that have been cropping up.
4. TikTok
TikTok is a video-sharing app that has over a billion monthly active users. Its videos are a mix of lip-syncing, dancing, and entertainment videos. The content is very popular with the Gen Z generation, and travel brands are using TikTok to reach a young audience.
TikTok also has a range of tools for travel brands that can help them increase their visibility on the platform and drive engagement. For example, they offer a product called spark ads that boost the number of views on organically created TikTok content.
In addition to this, TikTok allows a brand to target a specific group of users with specialized ads, partnerships and merchandise. This is especially useful for travel brands who want to attract the attention of younger audiences and encourage them to book their next trip.
The key to success on TikTok is to create authentic content that will appeal to the community. This means using the top-trending sounds in your content, working with the right creators and ensuring that your content entertains rather than sells.
Authenticity is particularly important on TikTok, where users are looking for more human interaction than traditional marketing campaigns. The social platform is also a safe space for consumers to express themselves and share their experiences.
One way to ensure that your #TikTokTravel content is authentic is to work with influencers who are passionate about the niche. These TikTokers will have a deep understanding of the content they are posting, and will be more likely to create genuinely inspiring content for their followers. To find these influencers, use the search feature and manually research the top creators that are posting content relevant to your niche.
5. SevenRooms
According to SevenRooms, a restaurant technology company that provides a guest experience and retention platform, millennials prefer seeing “real people” in advertising than any other generation. It’s a clear trend in the dining industry that restaurant operators must take notice of and adapt to.
As part of its guest experience and loyalty platform, SevenRooms offers a Facebook booking widget to help operators drive direct reservations through the social media channel. This button lets guests log in directly with Facebook to make a reservation, reducing the need for them to leave the page and creating a more seamless experience.
In addition to this, SevenRooms also offers an easy-to-use feature for creating a guest profile and automatically capturing data on their Facebook account. This information can be used to enhance their next visit at the restaurant, making it more personal and memorable.
With an end-to-end hospitality CRM, operators can build relationships with their guests and deliver a personalized experience from the moment they walk in to the time they leave. They can even use this data to target their guests with marketing campaigns, such as invitations to special events. This helps restaurants create experiences that wow their guests and increase customer loyalty.