Video has quickly become a go-to marketing tactic for travel and hospitality companies. From taking stunning footage of hotel grounds to interviewing employees, video can help your brand communicate an image of luxury and comfort to potential guests.
Short-form videos have become increasingly popular on platforms like TikTok. To take full advantage of the surge in short-form video popularity, Instagram recently unveiled Reels as a separate content type from Posts so as to prioritize them within its algorithms.
Create a Video About Your Hotel
As travelers recover and anticipate future travel plans, hotels must remain on top of their game in terms of attracting guests. One way this can be accomplished is with video. Video can show potential guests what a stay at your hotel would be like better than photos can. Furthermore, this type of content can serve as a promotional ad, shared across social media or posted to websites as a form of advertising or sharing.
Hotel videos don’t need to be long or complex in order to promote your hotel online; even short, engaging videos can do the trick when used for promotion on social media and newer video-sharing platforms like TikTok. When making videos for hotel marketing purposes, consider who you want to reach and the type of content that would best reach them; for instance if targeting families then consider creating videos that capture children as they anticipate an exciting vacation trip!
User-Generated Content (UGC) videos can also make for compelling video concepts. Hotel brands are increasingly turning to UGC by encouraging guests to share their experiences at your hotel; you could do this by filming guests as they check-in or providing helpful local area tips, or creating a slideshow montage of vacationer vacation pictures taken at your property.
Add credibility to your video by featuring influencers or trusted individuals from within your hotel in videos. While this may incur additional charges, including their credibility can help drive more business to your hotel and reach locals who need advice for what to do in their city.
If travelers still harbor reservations about traveling during a pandemic, a calming hotel video could make all the difference in convincing them to book at your establishment. A soothing voice and comforting images can ease their minds while assuaging fears; such videos can be shared as promotional ads on social media as well as organically on your website.
Create a Video About Your Location
Video marketing on social media for accommodations is an effective way of reaching new guests and can showcase a hotel’s location, services and products in an engaging manner. Furthermore, this type of content allows hotels to utilize storytelling techniques that elicit emotions within their audience – an especially powerful strategy when targeting travelers looking for unique travel experiences.
Hotel videos can be uploaded to various platforms, including Facebook, YouTube, Instagram and TikTok. However, to maximize their impact and increase engagement rates with their target audience and increase engagement rates. Videos can also easily be optimized for mobile devices and Google search by using schema markup – further increasing rankings!
One of the most effective video marketing tactics for hotels is virtual property tours. These videos give prospective guests a behind-the-scenes glimpse of your hotel before booking their stay, providing them with a virtual tour that showcases room amenities, restaurant offerings and spa services – as well as increase website traffic by up to 80% and conversions up to 8 times higher!
Utilizing videos as an effective hotel marketing strategy is another proven tactic. This can be accomplished through email, social media posts or directly on a hotel website; just remember that videos should be brief and targeted towards a specific call-to-action callout.
Hotel marketing videos are also a powerful way of showcasing local culture and history in an area, whether by featuring an area musician or celebrity or by highlighting cultural aspects like cuisine. This format works particularly well on Instagram as it can include a reel with photos set against musical background.
Hotel marketing videos can also be an effective way to advertise events being hosted at the hotel, attracting potential event planners by showcasing facilities, staff and catering options available. Hotels can make their events stand out against competitors by using this tactic.
Create a Video About Your Services
No matter what product or service you want to promote, video can be an effective way of raising brand awareness and engaging your target audience. Video doesn’t need to be in the form of an ads; rather it should provide informative and entertaining clips highlighting key features and benefits of your offering. Successful videos engage viewers on an emotional level while sparking positive associations resulting in brand loyalty.
Content creation takes some effort, but can help your company stand out from its competition and appear more approachable. First step should be identifying your target market using customer personas; once identified it will become easier to produce videos with relevant and relatable themes.
Your video should showcase your products or services in action to provide viewers with an understanding of what your company offers, which will create an effective and engaging way of promoting your business. Close-up shots can help achieve this, along with audio narration explaining their functionality and importance.
Create an engaging company video by featuring your employees. Customers appreciate seeing who’s behind the brand, so a video featuring your staff will likely garner positive response from viewers. Adding testimonials from satisfied customers is another effective way of building trust and credibility with potential new clients.
If your hotel hosts events or gatherings, consider including videos that showcase them on its website and make it more appealing to potential guests. Furthermore, video marketing on social media platforms like YouTube and Facebook allows for video ads showcasing these activities that generate leads and increase sales for your establishment.
Create a Video About Your Staff
As you plan your hotel marketing video content strategy, don’t overlook those who make your hotel unique. Behind-the-scenes videos offer visitors and clients an inside glimpse at how things run at your business – for instance showing them how your chefs prepare meals for large groups or what goes into planning an amazing event at your venue. It also highlights your staff’s attention to detail and ability to switch gears quickly when needed – something planners often value greatly.
Employee-created videos are another fantastic way to highlight your team and inspire potential guests, showing how happy and well supported they are at your hotel. Sharing these videos can also foster trust for your brand by showing guests that the employees truly care.
As social media continues to evolve, video content has quickly become the go-to format. From TikTok and Instagram Reels to YouTube, video marketing on social media has outshone all other forms of media when it comes to engagement and conversion rates. Video marketing is one of the best ways to attract and engage potential customers while showing them how your product or service can solve their problems.
To maximize the value of your hotel marketing videos, it is key that they engage and resonate with your target audience. This can be accomplished by keeping them short and including actionable elements, like a call-to-action for booking or contact information. Keeping in mind that most viewers could come from various parts of the globe is also key; adding subtitles may help ensure everyone hears your message clearly.
Once your hotel marketing videos have been produced, it is crucial that they are monitored. Most platforms come equipped with analytics that allow you to gain insights about its reach, engagement and how many viewers it garnered. By tracking its performance you can identify which kinds of videos work best for your hotel while pinpointing those which require modifications for greater engagement.