Be they on business or leisure travel, international guests make up an integral part of a hotel’s clientele and it is therefore critical that they feel welcome from their first interaction with your website.
Assuring your clients can read about and view rates in their native language is key. Automated translation plugins may assist in this endeavor; however, professional translation services offer more accuracy and cultural sensitivity.
Know Your Audience
After several tough years, hoteliers are finally seeing occupancy rates increase worldwide. But hoteliers must not become complacent; to attract international markets guests effectively they should offer content in their native language on their website to build trust among potential customers and boost sales.
Launching a multilingual hotel website can be a powerful way to boost traffic, enhance SEO performance, and draw in international guests. But to do this effectively you must know who your audience is and ensure the content is correct; doing this will allow your site visitors to have the best experience and easily book their stays.
To create a multilingual hotel website, it will be necessary to translate its content into your top market languages using professional translation services. This will ensure that it reflects local culture and customs accurately while helping prevent any cultural missteps that could cause customers an unpleasant customer experience.
As well as translating website content, you will also need to create separate pages for each language you translate, as this allows search engines to index it more precisely and achieve higher rankings on search engine results pages (SERPs). Utilizing targeted keywords ensures your site remains visible to target markets while capturing their attention.
If your hotel is targeting Chinese travelers, use “Wan Hao Jiu Dian” (ten thousand grand hotel) as part of your meta description for website visitors to understand that they are trying to project an image of luxury.
Considerations when creating a multilingual hotel website include using high-definition pictures to draw customers in. Include images that showcase hotel facilities, rooms and restaurants so they attract prospective customers; additionally include videos that highlight them; be sure to save all high-definition pictures in PNG format for optimal load times on your site.
Localize Your Content
With the increasing growth of e-commerce and global travel, hotel chains are rapidly expanding into international markets. To succeed in doing so, they must ensure their online content is fully localized for each target audience – conducting thorough research into which languages travelers most frequently speak in each country or region so as to inform both content production as well as selection of translation services providers.
When creating a multilingual website, it’s essential to keep search engines in mind as you create content for search. A good translation service will collaborate with you on crafting an SEO plan with on-page, off-page, and technical optimizations aimed at increasing website visibility on search engine results pages and driving more direct bookings for your hotel.
Along with ensuring all translated content is accurate, it’s also vitally important to pay close attention to the cultural nuances of each language and region. This is particularly relevant when catering for hospitality services; miscommunication may result in negative customer experiences and lead to loss of business.
As an example, using imperial measurements on your website while visitors from another region utilize metric systems can cause serious confusion and disillusionment. Furthermore, all imagery should be culturally sensitive.
As part of creating an enjoyable user experience for website visitors, it’s essential that all content formats properly for every language and region. This means ensuring all images, videos and links work as expected within each localized version of your website.
Final Word on Multilingual Websites multilingual website can also help your hotel engage the local community and attract local customers. For example, identify local events relevant to your audience and promote them via your website and social media channels. Furthermore, reach out to tourism boards or businesses in your area to see if they would partner on marketing initiatives with you; finally find content online which may include outdated or incomplete hotel recommendations and offer to add a link back to your hotel’s website if it has one!
Optimize Your Content for Search Engines
Localizing your website not only ensures visitors receive content in their native tongue, but it will also boost its visibility on search engine results pages (SERPs), leading to greater international customer acquisition and ultimately increasing sales and revenue.
To optimize your website for all the markets in which it operates, it’s vital that professional translation services utilize culturally aware translators who can deliver accurate and culturally sensitive translations. Marriott International uses professional translation services in 25 different languages on its website and ensures its content meets both accuracy and cultural relevance requirements.
Multilingual hotel websites can help increase SEO rankings by using targeted keywords and meta information that attract potential international guests, increasing site traffic and drawing them in.
Before embarking on the implementation of a multilingual website, it is wise to identify your top market languages first and prioritizing those. This will increase customer reach while simultaneously expanding international customer acquisition efforts. However, before making this decision, it’s essential that you first fully comprehend customer demographics and business goals before making this choice.
Recent surveys found that 9 out of 10 internet users do not visit websites written in languages they do not speak, due to cultural affinity issues and ease of navigation on their part. It helps them do business with companies local to them who understand their culture, while having information available to them quicker in their native tongue makes browsing websites simpler.
Quinta Jardins do Lago turned to Navega Bem Web Design in order to expand their online presence and attract international guests, increasing direct bookings while simultaneously driving additional revenue throughout the year. Their team of expert translators worked alongside Quinta Jardins do Lago’s management in creating an attractive, user-friendly and multilingual hospitality website built using CMS so as to reduce costs while keeping its contents current at all times.
Optimize Your Content for Social Media
Hospitality businesses need multilingual hotel websites in order to remain competitive in today’s thriving tourism industry. With increasing numbers of travelers from around the globe, it is vitally important that your business can be accessible in multiple languages if it hopes to attract international guests and expand its popularity. Here are some helpful strategies for doing just that:
Create a multilingual hotel website demonstrates your desire to attract tourists from across the globe, while showing that you care about their experience at your property. A multilingual site makes booking easier as travelers can communicate in their language of preference when booking with you.
If you are planning to invest in a multilingual hotel website, professional translation services are an invaluable asset. By employing these professionals you can rest easy knowing that your content is accurate and culturally sensitive; also professional translation services help prevent any mistakes which may cause customer confusion or frustration.
Lastly, to attract international tourists you need to promote your hotel on social media platforms in their native language. This will increase visibility and boost sales as well as ensure brand image remains unchanged from miscommunications.
Airbnb conducted extensive research on what languages their international guests preferred and now provides their website in 62 different tongues – this has greatly increased bookings from non-English speaking countries and strengthened their presence on popular OTAs that attract millions of travelers each day.
Create a multilingual website as the first step in attracting international travelers to your hotel. By including languages from your top feeder markets, you will be able to tailor content and messaging specifically towards these travelers. Many guests remain wary about booking travel online; having your site in their native tongue gives them confidence that your hotel is global company that cares. SEO expert Neil Patel translated his blog into 82 different languages resulting in 47% more search traffic!