Landing pages are designed to generate leads for your hotel by persuading people that it is the best choice. Visitors may reach these landing pages through paid ads, email campaigns, or mentions on social media.
Keep your landing page simple; your potential guest cares more about how the hotel will benefit them than how beautiful its gardens may be.
Visually Appealing
Hotel landing pages must be visually engaging to capture a visitor’s interest, with a strong hero image, carefully written copy, and attractive colors that draw them in and lead them toward your irresistible call-to-action button.
An exclusive hotel landing page gives hotels the ability to craft a clear message, optimize for search and increase direct bookings with minimal effort. By building engaging landing pages for their guests, hotels can make their brand stand out among competitors.
High-quality photos are essential when creating hotel landing pages, helping visitors imagine what their stay may be like and encouraging more visitors to book your hotel for their vacation. Images should showcase unique features of your hotel such as its pool or spa, breathtaking scenery or elegant rooms or amenities; short captions could also add context and give visitors an idea of what awaits them when staying there.
Make sure your call-to-action is clearly displayed on the landing page and that it appears above the fold. Using an action phrase such as “Book Your Room or Package Now,” will help draw users’ attention and encourage them to take desired action. This is particularly relevant for mobile optimized landing pages since mobile users are more likely to click prominently displayed calls-to-actions.
Consider creating multiple landing pages for specific campaigns. That way, your ad traffic will land on one that best meets their expectations and interests. Doing this will make reaching marketing goals simpler while turning more visitors into guests.
As well as featuring an effective call-to-action, your hotel landing page should include social proof in the form of customer testimonials from satisfied guests. Real customer reviews and testimonials can help overcome objections that arise when making purchases; to collect this type of content for your landing page it may help ask guests to write reviews or testimonials via your website or other channels.
Concise Copy
Hotel landing page copy must be both appealing and informative; however, to prevent visitors from being overwhelmed with too much data. A great way to do this is with bullet points or paragraphs providing an overview of key features and benefits offered by your hotel.
Landing page copy should also emphasize what sets your hotel apart from competitors, enabling potential customers to understand what to expect from it and build trust in your brand.
Hotels should combine clear and concise copy with visually-appealing images on their landing pages to drive more traffic and conversions. Images should highlight all of your hotel’s special amenities and perks to encourage people to book their stay with you.
Casa Angelina’s landing page showcases photos that highlight its comfort and class facilities, along with an eye-catching headline proclaiming their commitment to “Exclusivity and Finesse”. These elements help draw in potential guests who may book rooms at this hotel.
Vesper Hotel takes an approachable and user-friendly approach with their website design that employs warm colors to draw potential guests in and engage. They add clear copy, informative pages, and compelling call-to-action buttons that entice potential guests to book their next getaway at this stunning hotel.
Landing pages are an essential component of any successful digital marketing strategy. They can help achieve various objectives, from increasing direct bookings and improving SEO rankings, to testing different conversion funnels and discovering which type of content attracts the highest levels of traffic.
To create effective landing pages for your hotel, hire a professional to write engaging body text, design visually-appealing images and optimize the page for mobile devices. Furthermore, Google Analytics allows for testing landing pages so you can see how well they perform.
Strong Call-to-Action
A call-to-action (CTA) is the cornerstone of an effective hotel landing page, prompting visitors to make conversions and book rooms or resort packages. A strong CTA should be clear, concise, and highly visible for maximum effectiveness; such as “Book Now!” or something more specific such as “Reserve Now for Our Lowest Rates.”
Many hotels redirect email, ad, and social media traffic directly to their homepage for conversion purposes, but this method may not be as successful. Landing pages offer greater specificity while simultaneously optimizing for search engine traffic resulting in greater organic visibility over time and an increase in website visits.
Hotel landing pages are an effective way to showcase what sets your property apart and increase direct bookings over third-party OTAs. By sharing a more streamlined message and emphasizing key features and benefits with images that capture attention online, hotel landing pages provide the means to maximize direct bookings over third-party booking agents.
Professional photos are essential in creating an effective hotel landing page. Images should capture the essence of what your property offers – rooms, amenities such as pools or restaurants, scenic views and elegant lobbies or entrances should all be featured prominently. If there’s an upcoming event or promotion taking place at your hotel, consider including short videos to increase interest and generate leads from potential guests.
Testimonials and reviews can be an extremely useful asset when used effectively on hotel landing pages. Showing genuine quotes from previous guests will build trust and help secure more bookings; to start out, try including excerpts from third-party review sites like TripAdvisor or Google Reviews on your landing pages – be sure to update regularly so as to maintain their relevance!
Social Proof
Making sure that a hotel offer resonates with potential guests requires showing them what others have loved about it, which is why social proof, such as testimonials or reviews, should be included on hotel landing pages. Testimonials and reviews can especially help overcome natural objections people might have when considering staying there.
Utilizing social proof on landing pages can help alleviate visitor hesitation and doubt regarding your hotel’s value proposition and benefits, and reduce commitment phobia – an obstacle which often causes web visitors to abandon pages altogether.
Social proof can take the form of a “social ticker,” such as real-time tweets, Facebook likes and Instagram photo likes; third-party reviews highlighting positive experiences or direct praise from past customers in the form of testimonials or case studies – often chosen over paid advertising as being more genuine and genuine than paid ads.
Apart from testimonials and reviews, a hotel landing page should include any other forms of social proof that add credibility to their offer. For example, if a hotel belongs to an exclusive travel club or has special rates available only when booking through online channels, prominently display this information so as to sway prospective guests towards booking with them.
Landing pages should be visually appealing and straightforward to navigate, with an accessible call-to-action encouraging visitors to complete the booking process without getting distracted or lost. They should be devoid of unnecessary elements like navigation bars and links leading to other parts of the website.
By following these tips, you can craft an engaging hotel landing page that increases direct bookings. By eliminating distractions and making the offer as straightforward as possible, your landing page will outshone competitors and stand out. Don’t forget to experiment with various offers and pages until you discover what works best for your business!