Video backgrounds add a sense of luxury, beauty and wonder to websites, while simultaneously conveying thought leadership, innovation and transparency for your brand.
Videos can help engage event planners, hotel guests and potential employees alike. To be most effective, however, it’s essential that you know your audience and have a purposeful goal in mind when creating videos.
Adding a Video Background to Your Hotel Website
Video marketing is an effective tool for drawing in new guests and keeping existing ones happy, according to studies. Hotels that employ relevant and engaging videos receive 56% more direct bookings compared to those without them during the research stage of booking cycle, when travelers compare options. So it is imperative that every tool available be used by hoteliers so as to secure the stay of their next guests at their property.
Website background videos not only look appealing, they can also help businesses increase visibility and engagement on the web. As videos tend to rank higher in search engine results pages than plain text listings, website background videos may even drive more organic traffic directly to your site.
Before choosing your website background video, it’s essential to think through its purpose and messaging carefully. A well-crafted background video can create an enticing narrative that resonates with visitors to your site and drives them toward taking action on it.
As an example, if you operate a luxury resort, creating a video that showcases its essence could help visitors to feel at home and relaxed when visiting. A stunning beach or sunset video could set the right atmosphere and help increase bookings from people seeking somewhere to unwind and unwind.
Video backgrounds are an effective way to showcase the amenities and services your hotel provides, whether through showcasing guest experiences online or creating short videos showing what visitors should expect when staying with you. This approach can especially appeal to business travel buyers who often prefer seeing real photos and videos before making a decision to book.
Website background videos are an effective way to promote your hotel on social media. Create a short video that showcases its amenities and services before posting it on social media channels like Facebook or YouTube; this will reach new audiences who might otherwise not know of your offerings or hotel’s existence.
Keep these tips in mind to successfully incorporate video backgrounds into your hotel website without negatively affecting user experience or performance issues on mobile devices. A video that is too long or that lingers can impede page load speed and user experience; make sure it has high-quality so it doesn’t look pixelated on smaller screens; these tips will allow you to successfully add video backgrounds without negatively affecting user experience or causing performance issues on mobile devices.
How to Add a Video Background to Your Hotel Website
Elementor makes adding video backgrounds easy – simply open up a page or post, click “video” icon from toolbar at top, select YouTube link or upload MP4 file – then you’re good to go!
Once you’ve chosen your video, you can customize its size and placement on your page. You also have options to set the autoplay or static background image mode; additionaly you could add text overlays with important details that visitors need such as directions or contact information.
Video backgrounds can be an effective way to showcase your hotel and amenities to visitors, but be careful that they do not take away too much attention from your content. Aside from selecting short and engaging videos, remember that visitors may not have limitless bandwidth available. In order to reduce file sizes while maintaining quality while increasing loading speeds, try compressing videos using techniques such as compression and caching techniques.
One effective way to promote your hotel is with videos featuring satisfied guests and clients speaking about their experiences with you. In fact, according to a 2016 study from Tempkin Group, having positive emotional associations with brands increases trust by 84% while purchasing rates increase 70%. You can create such videos in various ways such as conducting on-camera interviews with your guests/clients as well as compiling reviews from sites like Tripadvisor/Yelp.
Video backgrounds are an effective marketing strategy, but they might not suit every business. A full-screen video could cause your site to load more slowly and interrupt visitor’s experience, which could have an adverse impact on SEO and increase bounce rates. Furthermore, video backgrounds might be too loud or distracting for text or other foreground elements you wish to include on your website; therefore it would be best to avoid adding such video as it won’t add value and communicate brand.
Choosing a Video Background for Your Hotel Website
Video backgrounds can be an effective way to draw visitors’ attention and provide them with an interactive and personal experience when visiting your hotel website. A video background should serve to convey its story in an engaging and memorable manner while not acting as a replacement or augment for its written counterparts.
When selecting a video as your background, it is essential that you consider both its message and visual aesthetic. A high-quality video that complements the design of your website should also be selected – too bright or noisy videos may detract from its overall look and feel while too dark videos could make reading your written content difficult for visitors.
One great strategy for hotel websites is using short videos that feature positive testimonials from past guests and clients. This can be accomplished in various ways: conducting on-camera interviews with willing customers/clients or collecting reviews on popular review platforms like Tripadvisor/Yelp and compiling them into one video that displays everything that people love about your establishment.
As another excellent feature for hotel websites, featuring videos that take visitors on tours of your property can provide visitors with an excellent way of understanding what rooms and amenities your hotel provides, ultimately leading them to book their stay there.
When creating a video background for your hotel website, it’s essential to keep in mind that search engines cannot read video content; be sure to include plenty of descriptive text and alt texts for search engines to interpret properly. In addition, too long of videos could become distracting for visitors and cause them to lose interest in what your site offers them.
Finally, it’s essential that if your hotel website contains a video background with audio, make sure that audio is disabled as this could become irritating for some visitors and force them away from your site. This is particularly important for mobile users who may only play sound when in headphones or are trying to limit data usage.