Elegant hotel interior design should never override functionality in guest rooms, which should make it easy for visitors to navigate and understand each feature of their space.
Utilize marketing materials to highlight these features and draw in prospective guests looking for quality stays in an exceptional setting.
1. Use a Photo Gallery
Photo galleries can be an effective way to present hotel room interiors online, providing visitors with an array of images that help inform their choice when it comes time to book. A well-crafted photo gallery also helps build credibility for a hotel by showing that its reputation is taken seriously; and can encourage potential guests to return again and again.
Take quality photographs when showcasing hotel room interiors, such as with quality lenses, tripods, and lighting equipment. Doing this ensures the images will be visually appealing yet accurate depictions of each hotel room interior. Likewise, using different angles and perspectives when shooting images pays dividends; additionally establishing an effective photoshoot preparation process such as selecting images to be taken for the photoshoot process and creating shot lists can all aid with preparations for hotel photoshoots.
Preparing for a hotel room photoshoot requires starting with an analysis of its goals and vision, which will ultimately dictate the type of photography needed. Next, create a list of rooms to photograph – these should include both general rooms as well as any special amenities or features unique to your hotel.
Once photos have been captured, they should be edited in order to achieve a uniform and polished appearance. This may involve altering exposure, color balance and contrast levels as well as eliminating unnecessary objects or distractions. It’s also essential that any editing style used matches up with the hotel brand identity.
When displaying hotel room images online, it’s essential that they are organized into an easily-navigated gallery that allows users to find what they are searching for quickly. This can be accomplished using categories or tags to group the pictures and provide descriptive captions about each one; additionally, mobile-friendliness ensures users can access this resource regardless of device they may be on.
2. Use a Video Gallery
Video can be an effective tool to showcase the unique qualities and features of your hotel. From welcome messages and tours, special offers, promotions and tours – video can help showcase all aspects of your property from special offers and tours all the way to travel planner recruitment and sharing guest testimonials.
Studies have revealed that consumers depend on video content at every step of their booking decision-making process, from consideration through to booking. This includes both pre-booking (via hotel websites or social media) and post-booking (through targeted ads).
An effective hotel video gallery can quickly tell a full story of its property in just minutes, providing visitors with an immersive experience they won’t forget and building trust and brand recognition simultaneously.
Videos offer viewers an engaging experience that’s easier to navigate than images alone, which makes them the ideal format for hotel virtual tours. Videos can easily be embedded onto hotel websites, venue directories and YouTube.
Effective hotel marketing video galleries feature property in all its glory – from room interiors to the surrounding environment. One such video was produced for Hotel du Cap-Ferrat that showed its luxurious rooms and stunning scenery by taking viewers on a virtual journey around its property – this proved immensely popular with tourists who then booked stays.
Hotel video galleries should showcase more than just the amenities, facilities and services offered at their establishment – they should also showcase local attractions that draw customers in, such as cities or beach resorts. By including videos like these in their gallery, guests are more likely to choose this hotel over competitors that do not display similar videos.
At the end of every high-quality video should always be an call to action that prompts viewers back to a hotel website or book their stay directly through it. Retargeted ads that target travellers who have previously browsed the hotel website but were hesitant about booking can also benefit greatly from such advertisements.
3. Use a Slideshow
Imagery can speak volumes in terms of hotel marketing. A photo gallery is an effective way to present your hotel rooms and amenities while giving visitors an accurate representation of what awaits them when booking their stay with you. Utilizing Taggbox Display as an online tool will enable you to create professional yet user-friendly photo galleries.
No matter where your hotel is situated – from bustling cities to scenic lakes – using a slideshow will give your visitors an engaging glimpse of its interiors and give them a sneak peak before arriving. By adding videos or images as part of your gallery, visitors will get an inside glimpse before their visit!
Slide deck presentations can also help your hotel communicate its business strategy to employees, investors and potential guests. In particular, hotels looking to grow guest numbers may find these presentations effective means of communicating a plan of action among staff members, investors and guests alike.
To maximize the potential of your photos, it is important to pay attention to color psychology and composition rules. Cooler hues like blue and green create an atmosphere of relaxation and calm, making them suitable for bedrooms and bathrooms. Meanwhile, warmer tones like yellow and purple create lively discussions in office settings and conversation nooks.
Althoff Grandhotel Schloss Bensberg uses a photo slider on their website to entice visitors into exploring virtual tours of its luxurious rooms and furnishings, offering visitors the option to expand photos for full-sized viewing.
Hotels often rely on slide shows to showcase what makes their hotel unique from other lodging options, but Marriott takes this one step further by opening up their innovation lab to guests and stakeholders to witness mockups of proposed design elements directly.
Rove La Mere website does the same by listing their unique selling points as text overlays over beautiful images, providing customers with a better understanding of the hotel’s value proposition and driving more conversions. In addition, their booking form stands out to encourage visitors to reserve a room right away.
4. Use a Video Player
An engaging video tour of your hotel rooms and facilities can be an extremely valuable marketing asset. These videos can be shared across social media platforms, websites and Google Business Pages for maximum exposure – increasing bookings by over 80% as a result!
Create videos using video platforms such as YouTube or TikTok, or hire a professional videographer. Remember that videos are more engaging than still images and aim to tell a story with each piece of video content you create – rather than listing room amenities alone, consider including voiceover narration for greater engagement with viewers and context when conveying messaging.
As well as video tours, you can also create video ads showcasing your hotel rooms and amenities. These can be used to target potential guests who visit your website as well as retarget those who leave. When creating these advertisements, ensure to include a link directly to book directly through your hotel website as this will increase conversions.
Consider including local influencers in your campaign to maximize reach and engagement. Look for ones that align with your brand and have followers likely to convert into customers.
Video advertising has quickly become one of the fastest-growing segments within hospitality, and with good reason – campaigns with video content receive 6x more engagement than those without. Video ads can create visibility for your hotel, engage corporate travel buyers and event planners, and bring new bookings through corporate travel booking channels.
To highlight the essence of your hotel, identify unique experiences only available through it. For example, Skylodge Adventure Suites offer lodging in an exquisite hanging pod 2900 meters above sea level which makes this experience not only unforgettable but memorable as well. An opportunity like this presents itself perfectly when creating hotel advertisements; photographs alone cannot do justice.