Social media offers hotels a great way to build brand recognition and highlight what makes them distinctive. Post photos and videos highlighting amenities, upcoming events, or discounts to give potential guests a taste of what sets your hotel apart.
Make sure to devise a comprehensive social media strategy that aligns with your target audience’s interests, pain points and travel aspirations. Focus on platforms which are most popular with your target demographic.
Embedding a Social Media Feed on Your Website
Social media provides hotels with ample opportunity to attract and engage their target audience, so adding feeds from social networks to your hotel website allows you to take full advantage of these chances by displaying dynamic content while encouraging visitors to linger longer on your site.
Social media feeds provide a constant stream of user-generated or curated content for multiple platforms. It may feature photos, videos, gifs, posts and links – and much more!
Through social media, hotels can show rather than tell their unique narrative to prospective guests. According to an Expedia study, over 30% of millennials reported being inspired or influenced by social media when planning travel and 2 out of 5 admitted booking a trip after viewing travel photos on Instagram and Facebook.
Integrating social media feeds onto your hotel website helps attract and engage potential customers while driving more traffic to conversion pages. Furthermore, embedding a feed enables you to add Call To Action buttons on each post for direct bookings and sales.
Though each social media platform differs, it’s essential that your hotel’s marketing strategy remains uniform across channels to avoid confusion amongst your target market. Social media content should reflect your brand’s tone of voice and personality while catering to each platform – for instance, Snapchat should contain lighter posts than Twitter does.
Add a social media feed to your hotel website in order to highlight your memorable and distinctive experiences, using images, video, text and audio content as part of an engaging visual experience that resonates with customers. Make your feed shoppable to combine social discovery with e-commerce convenience!
To embed a social media feed on your hotel’s site, log into Google Sites and select the page where you would like the widget installed. Navigating to Embed Code tab, enter widget code for social media feed widget and click insert button before finally selecting insert button to complete process.
Creating a Custom Social Media Feed
Establishing and overseeing social media content creation for your hotel is an integral component of an effective digital marketing strategy. Finding an engaging platform and producing engaging posts will attract more guests, increase bookings, and expand brand recognition.
Integrating social media feeds onto your website can be accomplished in several ways. For example, you could opt for a minimalistic social media slider, use chronological order posts as timeline or choose widgets that allow filtering by specific networks or hashtags.
By adding a social media feed to your hotel website, visitors will gain an inside look of both you and the staff before even setting foot in your establishment. Furthermore, this allows them to build trust before visiting. Furthermore, you can utilize it to advertise new products and special offers through this feed.
While each social media platform has its own quirks, it’s essential that your overall messaging remains consistent across them all to ensure it reaches the most pertinent target audiences. For example, if Instagram is used as part of your traveler outreach strategy, make sure the images and videos posted reflect how your hotel offers unique experiences for travellers.
Successful social media campaigns depend on a deep knowledge of your hotel’s target audiences and what motivates them to travel. By linking social media feeds with your website, you can reach more people and secure more bookings.
Social media feeds on your hotel website can do more than promote it; they can also improve SEO. Regular updates of these feeds will get the attention of search engines if relevant keywords are included in your posts, while adding fresh, valuable content without investing a great deal of time or resources into maintaining it.
With the rise of TikTok and Snapchat, it is imperative that hoteliers consider how these emerging channels may alter their social media strategy. TikTok and Snapchat are popular among younger audiences and provide a more personalized and authentic experience for viewers – they also help your hotel highlight its personality and unique qualities.
Embedding a Social Media Feed with a Slider
Integrating a social media feed is one of the best ways to keep your website content fresh and relevant, while simultaneously improving SEO efforts – as new posts regularly add fresh content that Google searches value as ranking factors.
Social media provides hotels with an ideal way to promote themselves and connect with potential guests as they research and plan their holidays. The key to successful social media hotel promotion lies in creating captivating posts that entice travellers to book your hotel, while at the same time sharing inspiring content to keep guests engaged and interested.
Add interesting or lesser-known bits of history, trivia, or information about your hotel and destination to its posts to attract customers and drive business – for example highlighting an ancient tree nearby or that someone famous once used your toilet! Such posts will bring visitors flocking in.
Utilize social media channels to showcase what sets your hotel apart – photos, videos and guest reviews will all add authenticity to your brand and show potential guests why your hotel stands out from others.
Make sure that when posting, the appropriate hashtags are used and adhere to each platform’s rules and regulations. Some platforms provide specific hashtag guidelines for businesses such as #travel, so be wary when posting or risk having posts removed or penalised.
Working with influencers – either paid or unpaid – can also help your hotel gain more exposure. Influencers are individuals with large and engaged followings who can help reach new audiences while building trust for your brand. When working with influencers, make sure that they align well with your brand while possessing high-quality followerships.
Tagembed makes embedding social media feeds into websites simple and effective, driving traffic and increasing engagement with ease. Offering customizable layout options like social wall, grid, carousel and slideshow displays, you can showcase content you wish to feature in an eye-catching manner that engages visitors.
Embedding a Social Media Feed with a Timeline
Social media feeds with timelines can add an engaging, dynamic element to any website, as they offer users the chance to display user-generated content that converts visitors into customers such as positive reviews, product demonstrations and testimonials. Therefore, it is crucial that your social media feed remains up-to-date in order to continue functioning correctly and monitor it regularly to keep it operating at peak efficiency.
To embed a social media feed with timeline on your website, first decide where you would like it to appear – it could be on the homepage, sidebar or dedicated social media pages. When that has been established, copy and paste the code provided by your social media platform directly into that location on your site – you may need to make minor modifications depending on your specific needs but overall this process should be straightforward and won’t take too much time or resources to implement.
Once your social media feed is embedded on your website, it will update automatically as users upload new posts to their accounts, helping to capture and keep the interest of visitors while decreasing bounce rates and dwell time on site. Furthermore, regular social media updates with relevant hashtags and keywords may boost SEO rankings as they increase dwell time on site and improve SEO rankings.
There are various strategies you can employ to effectively promote your hotel’s social media feed, but some of the most successful are announcing events and special offers, both of which can be announced on both Facebook and Instagram, which can generate greater levels of engagement from followers. You could also utilize social media for contests and giveaways which will encourage followers to follow and share your page, further increasing chances of booking stays at your property.
Promoting your social media feed requires sharing exciting and interesting facts about your hotel – this can include anything from odd trivia to lesser-known facts like who has visited it in the past or mentioning that an iconic person once used your toilets or there is an unexpected tree nearby with an interesting name – these types of posts will keep audiences engaged and make them want to book their vacation at your property!