Using Twitter is an excellent way to keep in touch with your current guests as well as prospective ones. You can also use the social media platform to host and store video content. The more you can add rich media to your tweets, the more engaged your followers will be.
Influencers can increase your online exposure
Using influencers to promote your hotel or motel can be a great way to increase your online exposure. However, you need to be careful when you choose your influencer. The wrong choice can lead to a PR disaster for your hotel. To avoid this, you need to conduct some research before you decide to work with an influencer.
The first step is to find an influencer with a large following. This means that you need to check the influencer’s main social media platforms. You should also make sure that their audience is in line with your target market.
You can also consider working with nano-influencers. They may not have as large of a following as a macro-influencer, but they have a dedicated niche. They may also have a higher level of engagement with each follower.
You can use videos to engage your followers. These videos will help you build a relationship with your potential customers. You can also offer free products or services to your influencer in exchange for a promotion.
You can also host an influencer event at your hotel or motel. Several hotels list the contact information of their influencers on their website. In exchange, they get better deals.
Another option is to barter services with a nano-influencer. You can negotiate a discount for your hotel or motel in exchange for their time. Alternatively, you can ask them to promote your hotel or motel on their blog or social media pages.
You should also develop a solid marketing plan before you begin your collaboration. This will include pre-marketing ideas and post-marketing ideas. It is also helpful to know how much you can expect to pay for your marketing campaign. The cost will depend on the type of influencer you choose and how much your hotel or motel wants to promote.
Once you have found an influencer who is right for you, you can start building a long-term relationship. This will help you promote your hotel or motel and attract new customers. You can also expect to gain a great ROI. If you do this correctly, you will be able to increase your hotel’s online exposure and gain repeat bookings.
Tweets with rich media are more engaging than text-only tweets
Having a Twitter account is an excellent way to engage with your customers and prospects, and you can leverage the social network’s tools to ensure that your tweets get the most exposure possible. Using the site’s buttons to share links and photos is a simple and effective way to promote your business and get noticed. The site even offers a url shortener, which is automatically applied to any links you share, making it easy to keep your message consistent.
Although there are no hard and fast rules of thumb for determining when is the best time to send out a Tweet, the data from a study performed by KISSMetrics suggests that a Tweet published in the morning or evening should be more engaging than one hurriedly posted at night. In particular, a tweet featuring a photo or video gets more than twice the engagement rate of its text based counterpart.
For a hotel or motel, a good strategy would be to send out Tweets containing rich media, such as user generated content or photos and videos. Using a Twitter Card is also a good idea, as is providing useful information about your property through timely and informative Tweets. In addition to tweeting, a company can use Tweet Activity Analytics to track their efforts and see which Tweets actually got engagement.
Of course, you can’t expect a tweet to get your hotel or motel bookings, but a well-crafted tweet is an excellent way to share your offerings and engage your customers. The same goes for your website, which can be enhanced by adding a widget to your page that lets visitors follow your Twitter feed. Of course, you can’t expect your followers to click on a link, but you can encourage them to visit by giving them a warm welcome and providing them with relevant and helpful information.
You can host and store video content
Having video content is a great way to engage your hotel or motel’s visitors. But how do you decide which video hosting platform to use? The choice depends on your budget and objectives.
There are several popular video hosting sites, but the best one for your hotel or motel is up to you. Some offer free services while others charge a monthly subscription. Some also have marketing features to help you make the most of your video content. These include in-depth analytics, live streams from events, and advertising tools.
While YouTube is the largest and most popular of the sites, it does have its shortcomings. In particular, its embedded video option can be a bit unprofessional. If you want a more professional looking result, opt for WebM. You can also use Vimeo, which is directly rivals YouTube. However, Vimeo uses stricter posting rules, which can be a deal breaker for solopreneurs.
If you don’t have the time or resources to create a blog, consider using a video hosting site. These services can help you keep your website up and running without having to pay for additional bandwidth. They are also a great way to increase traffic to your hotel’s website.
Another video hosting service to look into is Wistia. Wistia isn’t the cheapest option, but it does have a slew of features to help you make the most of your content. Among the features are private team projects, the ability to create custom audiences, and the ability to track your progress.
The other big wig is SproutVideo, which offers a lot more than just a blog. Its “build your audience” feature allows you to invite contacts to join your list. You can also create lead capture forms, and get advanced analytics. This is all in addition to its well-designed video publishing platform.
In short, video content is becoming more and more important in the online marketing space. As a hotel or motel owner, you need to start thinking about your social media strategy in a new light. While email still has its uses, consider including videos in your social media plan.
You can engage past, present, and potential guests
Despite its relative obscurity, Twitter can be a useful tool for your hotel or motel to engage past, present, and potential guests. It provides easy access to real-time feedback. This can help you to improve your customer satisfaction and drive down operating costs.
Having a business profile on Instagram can help you reach a wider audience. This includes potential guests, vendors, and hotel owners. It should include a description of your business and link to your website. You can also add a complimentary profile photo.
If you’re looking for creative ways to market your hotel, consider using videos. These videos allow you to show off your hotel’s services and amenities. You should include links to your social media channels in the video descriptions. You can also use Boomerang to stitch together a series of pictures to create a high-quality mini video.
You can also create an Instagram story, which is meant to give visitors a glimpse of your business. You can create background effects, edit multiple clip videos, and add audio. You should also include a contact phone number, a link to your website, and other relevant information.
To improve customer satisfaction, you should respond to guest comments, negative reviews, and mentions of your hotel. You can also encourage customers to post photos of their stay at your hotel. You should encourage your guests to include a hashtag for your hotel’s page in their photos.
You can also add a chatbot to your Facebook Messenger account to answer questions from guests. You can also take advantage of the WhatsApp Business app, which allows you to register your business and include a product or service code.
Creating a LinkedIn page for your hotel can also be a great way to attract new guests. Ensure your page is active and responds to comments quickly. You can also include a complimentary profile picture, a link to your website, and a description of your business.
For example, you can advertise an upcoming event at your hotel, like a rooftop party. You can also host fitness sessions and seminars at your hotel. You can also offer brunch specials and other promotions.