Hotels can boost website direct bookings with pop-ups tailored specifically to each visitor, known as Inline messages. These pop-ups seamlessly integrate into hotel websites without disrupting user experience.
Hotel marketers know the homepage is a sacred space; it allows your hotel to share its story while simultaneously not diverting consumers’ attention with competing messaging. But communicating your unique message effectively may prove tricky when competing advertising is also present on your page.
1. Time-Based Campaigns
Timed campaigns allow you to send messages at times that are most likely to engage your target audience, whether that means sending welcome emails, promoting a product launch announcement, or gathering feedback.
Time-based campaigns enable your popups to appear at predetermined intervals without interrupting users’ experience on your website, providing you with the perfect way to present messages without interrupting their journey and increase conversion rates.
Step one in running a time-based campaign is to decide on your message. For instance, if you want to promote a discount for your hotel, create a popup that displays this offer and asks users to subscribe. This will increase both email lists and revenue at your establishment.
Timed campaigns can also help your hotel to remind guests about their upcoming stay by sending personalized emails with details and any offers that they may qualify for – this will reduce booking abandonment rates while improving overall customer experience.
Use time-based campaigns to persuade visitors to book with you by offering them discounts and special deals on bookings – either per-room or as package deals – that will encourage booking and increase website conversion rates.
To avoid disrupting users’ browsing experiences, it’s essential to only display popups when they are relevant. Showing irrelevant popups may make them uncomfortable or even angry; to prevent this from happening, follow best practices when creating your campaigns such as being concise and providing value to visitors.
2. Geo-Targeted Campaigns
Search engine optimization (SEO), digital marketing trends and mobile bookings all require constant attention in order to be visible to your guests online and mobile bookings alike are no different – geo-targeting comes into play here as it helps ensure that guests find your hotel at exactly the right moment of their customer journey.
Targeting users based on their location allows you to provide customized content, offers, and experiences based on what’s most relevant at any particular moment for them – be that country level content delivery or even tailoring experiences by organization/ISP affiliation.
Geo-targeted campaigns on your hotel website can greatly enhance engagement. By offering more pertinent experiences to guests, geo-targeted campaigns create more meaningful connections and make them feel valued – this is especially valuable for small and emerging hotels who must build brand recognition to attract new guests and increase bookings.
By gathering more in-depth knowledge about your guests, you can use that data to send personalized pop-up messages that deliver information such as local events or discounted rates during special events or promotion of special packages.
Pop-ups can also help capture guest email addresses by offering them something free when signing up, or an incentive such as discounts or free gifts for signing up or discounts on future stays. The key is using your sign up form in a way that won’t detract from their user experience or overwhelm them with too many choices at once; that is why it’s essential that you carefully consider message, call to action and reward before sending any pop-up.
Your CRM data can also help you deliver more tailored emails or SMS messages to existing guests, by de-duplicating, cleaning and enriching it before cross-referencing guest profiles with their physical location (i.e. RFM Value). By taking these steps you can reach existing guests at just the right time and place with messages tailored specifically for their relationship with your hotel.
3. Exit Intent Campaigns
Though exit intent popups may feel intrusive, with the right message they can be powerfully effective in encouraging visitors to remain on your website and make a reservation. Furthermore, this strategy has proven itself as one of the best methods for recovering abandoned visitors as it allows you to offer discounts or special promotions which could change their minds before leaving permanently.
As such, it’s vitally important to experiment with various messages and offers, while continuously evaluating their effects on audience engagement and bookings. Finding the appropriate message may prove challenging; however, its results will pay dividends by increasing customer loyalty and bookings.
There are now easier and seamless ways for hoteliers to connect with their guests online. Inline messages have revolutionized how hotels communicate online, enabling highly tailored communication for specific visitor segments with text, design, and positioning options tailored directly towards them.
These messages are typically designed to build brand trust, highlight key USPs or services, and encourage direct bookings. Here, an Inline message showcases the advantages of booking directly and presents an exclusive room rate; furthermore, instantaneous confirmation can be achieved when making direct reservations.
Your Inline messages can be fully personalized to each visitor; using advanced user and booking rules, you can even personalise their content to suit every visitor individually. For instance, loyal customers could see different messages than newcomers; alternatively, an OTA or meta search could display all visitors with one message that applies across their visits.
One key to successful Exit Intent campaigns is keeping form fields short and simple for users to complete. Asking visitors who are close to leaving your website, to complete lengthy forms can cause them to click away even faster; as part of an exit intent campaign it’s also crucial that there is an “x” button visible and clearly labeled – using first person language can help make messages feel less intrusive or intrusive; for instance JewelScent uses this strategy effectively by asking users to enter a contest for free jewelry cleaning service with an easy form- fill-out form – an extremely effective exit intent campaign strategy!
4. Personalized Campaigns
Addition of inline messages to your website offers an effective means of communication and engagement without disrupting user workflow. These can be customized according to traveller type or reason for visit; or can include USPs such as hotel deals and incentives that appeal to visitors.
Personalized campaigns are an extremely effective way of turning potential guests into actual bookings. The key to their success lies in matching visitor expectations with what’s displayed on the campaign – an effort which may require extensive analysis of customer behavior and data to accomplish successfully.
When visitors spend over 30 seconds on your pricing page, offer them something that might encourage them to book immediately. Be mindful that any offers don’t disrupt their journey by prompting with irrelevant popups that interrupt it! Visitors quickly become annoyed if unnecessary interruptions interrupt their journey and interrupt their flow of thought.
Popups that promote direct booking offer another useful solution, helping reduce commission costs while providing additional perks not found on an OTA and appealing especially to millennials who increasingly value unique travel experiences.
As some hotels explore pop-up accommodations to offer unique accommodations experiences, there is also an increasing sense that traditional hotels will struggle to compete against new, niche lodging options on the market. This may be partially because pop-ups tend to be located in unusual or unexpected spots compared to more conventional accommodations which makes promoting and selling harder than usual.
Pop-ups offer hotels a significant potential for growth; thus it is vital that they take a strategic approach when using them to their advantage. Thanks to advances in technology, hoteliers now have more tools than ever at their disposal to increase conversion rates and generate additional revenue streams; by harnessing pop-ups within an integrated messaging system that can be updated instantly, hotels can maximise digital channels’ potential and subsequently their bottom lines.