An online check-in solution at hotels is beneficial for both guests and properties alike, providing self-service convenience while eliminating long waits at reception desk.
As well as helping ensure guests don’t cancel their reservations, this technology offers hotels an efficient means of measuring guests’ intentions to stay. Contact us to experience this new hotel technology first hand! Book a demo with us to discover its possibilities for your hotel.
1. Increases Convenience
After spending hours traveling via airplane, train or car to reach their hotel of choice, your guests expect a smooth and convenient check-in experience. Online check-in allows them to bypass reception lines and quickly prepare themselves for their stay without needless human interaction.
An exceptional online check-in experience also frees your staff up to focus on more important tasks like building rapport with guests, answering their inquiries and upselling additional services. Furthermore, this allows your hotel to meet the high expectations and needs of modern travellers more effectively.
Manual check-in processes represent lost revenue opportunities. By offering online check-in, you can increase sales through upselling opportunities and personalising the guest experience – opening up more revenue potential for you!
Your guests can select from an array of room upgrades, spa services and other amenities, increasing their satisfaction and loyalty while driving revenue growth for your brand.
Online check-in can also assist your hotel in meeting social distancing regulations and safety measures, limiting person-to-person contact and helping prevent the spread of germs.
No matter how you implement the process, it is key to remember that not all travellers prefer online check-in. Your hospitality management software should allow for traditional arrival experiences for guests who prefer them and provide choice – even during peak seasons of the year! Operto Boost’s hotel management software gives this flexibility by automating mobile key activation as well as manual or app based check-in if preferred by guests.
2. Increases Revenue
An online check-in allows your hotel to start creating the ideal guest experience well before your guests arrive at your property. By collecting important data such as travel dates, ideal room temperatures and music preferences in advance of each client arriving, this personalized touch can set your brand apart from competitors and increase customer satisfaction.
Ensuring an easy checkout process tailored to different devices is also key to increasing conversions. One-page checkout pages work particularly well on desktop computers, whereas multi-step and multiple-page checkout processes may work better on mobile devices. Overall, however, the key thing is keeping the checkout process as short and simple as possible – friction drives customers away, even short delays may cause them to leave your site altogether.
Online check-in not only reduces peak check-in/check-out times for their reception desks, it can also generate additional ancillary revenue by enabling guests to buy experiences and upgrades directly through your website – this approach is particularly successful among millennials who like making purchasing decisions with research behind them.
During the pandemic, hotels used to offer 24-hour check-in for guests who booked directly on their website, encouraging more direct bookings and repeat visits from clients. It also made good business sense to offer an easy payment system that allowed clients to choose how they wanted to pay; this helped enhance user experience and reduce cart abandonment rates.
3. Increases Customer Satisfaction
An ability to check in and out from any location at any time provides customers with a level of customer service they greatly value, showing your appreciation of them and striving to make their stay easy and convenient. This experience goes a long way toward increasing overall satisfaction – which in turn helps your business expand further.
Online check-in can also help your hotel meet safety distance and capacity restrictions by eliminating unnecessary personal contact between guests. They only interact with their personal devices during check-in, rather than touching registration forms or credit card terminal keypads for payment pens or keypads during payment processes, making their experience safer both during pandemic seasons as well as everyday. You could even take this opportunity to send pre-arrival email messages outlining hygiene and sanitation measures taken at the hotel before arrival day!
As a result, guests will likely rate your brand highly in terms of customer satisfaction, which will lead to increased customer retention, higher lifetime value, and strengthened brand reputation.
Adopting an online check-in feature to your website will help you reap all these advantages, by streamlining and streamlining customers’ experience as much as possible. It will give your customers an enhanced travel experience, reduce front desk queues and labor costs while simultaneously increasing revenue and customer loyalty – creating a world-class customer service provider in the process!
4. Increases Customer Loyalty
Customer journeys conclude at checkout, where businesses have an opportunity to build customer loyalty by creating an enjoyable customer experience. By moving this process online, businesses can automate some manual processes that help improve customer service while freeing their staff to focus on more productive pursuits that provide greater customer satisfaction.
By offering online check-in, hotels can allow their guests to bypass front desk lines and quickly enter their rooms faster. Furthermore, this reduces human interaction for reasons of hygiene and safety – particularly useful in hotels where guests arrive after long plane, train or car rides that have left them fatigued and stressed out.
Online check-in provides customers with a personalized experience even before arriving at the hotel. Customers can provide information such as their preferred room temperature and music preferences in advance of arriving, enabling them to skip any lines at check-in and unwind in their rooms much sooner.
Check-in online can also provide an opportunity for upsells and additional services, like spa treatments, room upgrades, breakfast or chauffeur services to be presented as upsells and upsells – providing another source of revenue to your business. When guests are relaxed they’re much more receptive to these offers, providing another revenue source.
Not only can online check-in make for exceptional guest service, it can also serve as an effective method of marketing your brand. By providing personalized and consistent brand messages across channels like your website and social media pages, this enables you to stand out from competitors while simultaneously increasing customer awareness of your business.
5. Increases Brand Awareness
Marketing requires building brand recognition. A popular and widely recognized brand makes it easier for potential customers to connect with it, create trust with it, and strengthen customer loyalty – while making your products and services more likely to stand out against their competition.
To increase brand recognition, it’s crucial to tailor advertising and social media campaigns towards specific demographics. Doing this will enable you to reach more potential customers while increasing the chance that these contacts become paying customers.
One way to increase brand recognition is through partnerships. You could sponsor events together or collaborate on projects; doing this can highlight your company as a leader within its industry and gain visibility with new customers.
One effective way of measuring brand awareness is tracking your website’s direct traffic, or people entering its URL directly into their browser or bookmark without using any links. Monitoring this metric on an ongoing basis will give you an indication of its popularity growth.
Monitor and respond to customer reviews and feedback promptly. This can be achieved by engaging customers directly in online discussions or hosting webinars; by responding swiftly to any concerns or issues raised by customers you can demonstrate your dedication to customer satisfaction and strengthen brand recognition. Furthermore, collaborating with other industry niche companies can increase brand recognition further, by positioning yourself as an authoritative resource and showing off partnerships with prominent companies; doing this may even increase search engine ranking positions of your website.