Your hotel website is key to turning visitors into bookers – but simply displaying photos and amenities won’t cut it!
Your content must humanize your brand, stimulate action and build trust among your guests. Here are three proven strategies for designing an hotel website that converts: 1. Utilizing customer reviews and testimonials
1. Keep it simple
Hotel websites serve more than one purpose; they’re tools for attracting guests and driving conversions. In order to attract guests and boost conversions, your hotel must offer an unparalleled guest experience that’s clearly communicated through its design – something easily accomplished through intuitive navigation and eye-catching visuals on its website.
Complex booking processes will deter visitors and result in abandoned reservations, so to increase hotel booking rates focus on creating an intuitive booking system that optimizes conversions and simplifies user experience while positioning you as a local expert in your community.
Make sure that the pages on your hotel’s website are organized logically and contain clear navigation labels to make finding information on it as quick and painless as possible. Furthermore, ensure it is mobile responsive so as to meet the growing number of travelers using mobile devices to search and book hotels online.
Use persuasive writing to demonstrate your hotel’s value proposition and encourage people to book directly with you. For instance, if there is limited availability or exclusive offers exclusive for direct bookings available through your homepage, make this clear to create urgency among potential guests. Likewise if your rooms are more affordable than similar options nearby then also emphasize this fact on your homepage.
Reputation is one of the primary factors in turning leads into guests, so customer testimonials and feedback can help set an impression with prospective visitors. Make sure to showcase customer reviews prominently on your website, as well as sharing any positive ones via social media channels.
Implement a guest rating system that enables guests to rate their experience at your hotel in real-time, and display these ratings on your hotel website so travelers can see up-to-the-minute satisfaction data before making their decisions. Simply set “hotel hotspots” that trigger short surveys after guests check-in/checkout/use your restaurant, business center or gym.
2. Make it easy to find what you’re looking for
Hotel websites are an integral component of hospitality strategies. They serve as an information hub that allows guests to quickly learn about a property, view available rooms and rates, and ultimately book their stay. With the rise of OTAs, hotels have the opportunity to increase revenue by driving direct bookings via their site; however, this will only work if it has been optimized for conversion. An effective strategy would include clearly outlining room types so users can compare options easily.
At your hotel website it’s essential to ensure it is mobile-friendly. Over 80% of travelers research and book hotels online; therefore ensuring accessibility from any device is essential. A responsive design template will adjust layout and content accordingly depending on screen size to create a more user-friendly site that showcases content optimally across devices.
Search bars are another essential element to include on your hotel website, enabling guests to easily locate what they’re searching for. You can do this by adding keywords that are commonly searched as well as location specific searches; this will increase visibility for nearby accommodations while driving more traffic towards your website.
Make sure that you highlight your hotel’s distinctive selling points when designing its website. For instance, if it boasts stunning lake views or cozy fireplaces, feature these elements prominently on your homepage to capture potential visitors and encourage them to book their stay.
Make sure to gather visitor feedback through surveys or other means, whether that means surveys or phone calls. Doing this can be an excellent way to gauge customer satisfaction, identify what works well and where improvements could be made in order to enhance the customer experience overall – not forgetting how useful reviews can be in building brand loyalty!
3. Make it easy to book
One of the key objectives of hotel web design is convincing website visitors to book rooms – when done properly, hotel websites can convert casual browsers into committed guests by effectively conveying your property’s story in an engaging and efficient way.
Your guests want to be able to quickly access all the information they require about your hotel rooms, rates and amenities on its website easily, which means it should be easy for them to use. A great hotel website must feature clear layout, stunning images of the property and an intuitive booking engine with fast and user-friendly booking capabilities. In addition, an eye-catching booking button using bold contrasting colors as well as persuasive copy such as “Book Now!” or “Check Availability!” must stand out and clearly visible – making booking effortless for guests!
Integrating third-party services is an excellent way to increase conversions on your hotel website and boost conversions. Doing this allows you to manage and promote the site on social media, collect email addresses through newsletter sign-up forms, increase direct bookings without incurring commission fees from online travel agents, etc.
Enhance conversions on your hotel website by optimizing for search engines. This involves writing accurate meta descriptions that accurately portray what your hotel offers as well as making sure all pages on the site load quickly – this will improve search engine rankings and allow prospective guests to easily find you!
As well as these tips, hotels must also ensure their website is optimized for different screen sizes and devices to ensure all visitors can easily access it and book rooms regardless of device or location. A mobile website should display similar content as the desktop website with responsive design that adjusts according to screen sizes; also making booking comfortable and safe so customers feel secure booking with you.
4. Make it easy to get in touch
Hotel websites are more than digital brochures; they serve as the core of your online presence – where everything from social media profiles and OTA listings direct back. When used properly, hotel websites can increase conversions, customer satisfaction and brand loyalty.
As part of your website design, be sure to include clear calls-to-action. Each page should direct visitors towards one of your key goals – such as booking a room or exploring your amenities – using text, images and videos as necessary to communicate your message and promote action.
Optimizing the navigation of your hotel website is another effective way to drive visitors toward conversion. Make your content easily accessible by employing logical menu structures, dropdown menus and search functionality – providing visitors with an enjoyable, intuitive user experience.
Make no mistake about it; your hotel website is your most crucial salesperson. It serves visitors around the clock and must convert visitors into guests as quickly as possible.
An effective hotel website will assist in many ways to meet these objectives, from showcasing your property’s distinctive features to facilitating online booking. Furthermore, it should be fast, responsive to user needs and easy for users to navigate on any device.
Your hotel website must adapt as the digital landscape evolves, so be sure to regularly update and refresh it with unique, engaging content.
Make sure your hotel website includes a contact form so visitors can easily get in touch with you, enabling them to build trust with potential guests and book their stay more easily.
Utilizing these hotel website design best practices, you can craft an eye-catching site that attracts and converts visitors into bookings. If you need assistance getting started, Little Hotelier’s hotel-specific website builder is designed to generate more bookings for your business – complete with templates, reports and insights so that you can pinpoint problem areas on your site and take steps accordingly.