An elevated bounce rate should be of grave concern. Often caused by inaccessible content or poor user experiences, high bounce rates should not be taken for granted.
Easy navigation and content that engages customers will help lower bounce rates, leading to increased sales for the hotel and ultimately brand formation.
1. Make it easy to find what you’re looking for.
The best hotel websites provide guests with all of the answers to all of their inquiries about your property and brand. This may include things such as location, room layouts and types of amenities offered as well as whether or not there are rooms available for booking. Your hotel website should also serve as an avenue to highlight what makes your property special; features and amenities you offer that cannot be found elsewhere, plus reviews from guest testimonials can all help promote its reputation online.
To ensure visitors can easily and quickly locate what they’re searching for on your hotel’s website, it’s key that navigation is intuitive and content relevant to each page’s search query. Images, videos and other forms of multimedia which are mobile-friendly should also be utilized since many guests now accessing the web via smartphones – it would be frustrating if its website did not load as desired on such devices!
Consider including booking information on every page of your site and providing rates and availability in real-time; this will decrease visitor frustration as they search third-party websites for availability – leading to lower bounce rates and greater sales conversion rates.
Bounce rates are an invaluable way to assess the health of your online presence, but it’s important not to overemphasise them as an indicator. Not all bounce rates indicate trouble; sometimes slow load speeds or lack of SEO may be contributing factors.
If your hotel’s bounce rate is concerning, speaking to a professional web designer about what changes could help improve it is recommended. Even small adjustments could make an enormous difference to revenue generated from its website.
2. Make it easy to book.
Hotel industry is an essential and indispensable sector of global economy. Not only is its purpose to accommodate guests with rooms; rather it must offer memorable experiences to keep people coming back.
One way of doing that is ensuring your website has an effective call to action, but this alone won’t do. Creative design and clever copy are only worth their weight in gold if nobody responds; thus it is vitally important that email campaigns deliver.
For that purpose, it’s necessary to know who exactly is opening your emails. In an ideal world, everyone would open every single one they receive; unfortunately, that isn’t always the case; one reason you might have a high bounce rate could be people changing their addresses; but there are steps you can take to mitigate this from happening: ensure all email addresses you collect are valid and deliverable.
Another factor contributing to hotel websites having high bounce rates is that booking rooms is often complex. This could be caused by not providing an intuitive design or being too difficult for visitors to navigate; for instance if there are many pages and visitors need to scroll across multiple screens in order to locate what they’re searching for it can be particularly off-putting.
That is why it is essential that your hotel website be as user-friendly as possible for visitors looking to book. Making sure your site is mobile and tablet compatible also enables people to easily book rooms when on the move.
Hotel websites must provide value to potential guests and convince them it’s better to book directly rather than through an OTA, starting with providing an engaging description of your hotel and including making sure it is accessible for people with disabilities – some visitors may require assistive technologies to view content on your website.
3. Make it easy to get in touch.
Visitors who arrive on your hotel website usually have specific search intentions in mind; if you can satisfy this intent and provide all relevant information they are seeking, they will remain on your site longer, possibly booking rooms or services directly with you.
One effective strategy to do so is by providing all of the information on your home page – such as room types, rates, facilities and location details as well as contact details and links to an online booking engine.
If your property offers special amenities or packages for guests that book directly with you (rather than an OTA), highlighting these on your homepage can further convince visitors that booking direct is the superior choice, and allow your business to distinguish itself from competitors.
Testimonials from real hotel guests are an invaluable way to build trust and credibility on your hotel website, which explains why so many successful hotel websites feature them – giving potential customers the chance to see first-hand experiences, while creating emotional bonds between existing guests and new potential ones.
An easy way to reduce your hotel’s bounce rate is to make it simple for visitors to connect with one of your staff members – this includes having email, phone and live chat widgets where customers can interact directly.
if your hotel doesn’t already feature any of these features, make sure that it features a contact form so visitors can quickly and easily ask any queries they have regarding its products or services. This will allow guests to inquire instantly!
An excessive bounce rate can be costly for hotels, particularly if caused by poorly designed or complex websites. That is why investing in professional website design services like Leonardo can deliver the results you seek for your hotel website. Get in touch with us now so we can assist with achieving your business goals!
4. Make it easy to get a quote.
Your hotel website should serve as the digital entryway to the property and tell its story in an engaging way. In addition, it should offer guests direct booking options so as to limit reliance on third-party channels; and also allow for the promotion of unique packages and special offers not available through online travel agencies (OTAs). Perhaps your hotel has an iconic restaurant, offering discounted access for direct bookers; or maybe it boasts the area’s top spa – showcase these perks with eye-catching pop ups on its site or by including them in room types descriptions!
Consider including social proof like reviews, testimonials and case studies on your hotel website as this will build trust and increase bookings. Finally, it should be responsive across devices – if visitors can’t easily navigate your hotel site from mobile devices they will quickly leave.
As your rates fluctuate or renovations take place, it’s vital that your hotel website be immediately updated with these changes to show visitors that your staff are continuously striving to enhance their stay and keep them informed. Furthermore, updating shows your guests that you care for them instead of sending them away to OTAs.
A hotel website should be beautiful and engaging, easy to navigate, mobile responsive and provide guests with easy ways to get quotes or book rooms from any device.
Finally, your website should provide social media links so that travelers can easily follow your hotel on Facebook, Instagram and Twitter – keeping them informed on latest promotions while helping bring in new guests! This will keep them abreast of news as it comes out while also increasing revenue.
An effective and modern hotel website is now more important than ever in 2022. Without one, your hotel could look outdated and out-of-date; losing bookings as a result. With some simple yet cost-effective updates implemented onto the existing site, more direct bookings could soon begin arriving directly through booking engines like Hotelzilla.com.