Starting your content audit from within your company goals can help identify the areas with greatest impact; such as eliminating underperforming content or auditing for conversions. After your content audit has yielded its findings, create a spreadsheet to record and track action items such as deleting content, updating it or even rewriting it. 1. Analyze […]
Read MoreCustomers looking for answers often turn to your website, Google, and customer service teams in search of solutions; which is where a FAQ page comes into play. Your FAQ page offers your audience valuable information while showing that you care about their needs. Here are some key strategies for creating a successful page: 1. Keep […]
Read MoreHigher web traffic may indicate something is amiss; enhanced content could be the answer. By increasing conversion rates and making more targeted pitches for customers, content creation becomes even more effective than before. High-converting content is designed to encourage visitors to take the desired actions, such as making reservations or subscribing to newsletters. It is […]
Read MoreBrand communities are one of the most effective marketing resources for e-commerce businesses. They enable loyal customers to share their stories while contributing their experiences via user-generated photos or stories. Imagine these groups as fan clubs on steroids–they can turn customers who feel neutral about your product into passionate advocates who promote its benefits to […]
Read MoreYour headline is often the first impression a potential reader receives when viewing your content on social media platforms or search engine results pages, and can make or break their decision to read more. Striking a balance between meeting expectations set forth by your headline and alienating readers with uninteresting, predictable headlines can be challenging, […]
Read MoreVisual content has become an essential element in hotel marketing. It attracts attention while simultaneously increasing engagement rates while remaining true to your brand identity. To create visuals that resonate with audiences, first understand their passions and aspirations so you can tailor content that speaks directly to them. 1. Use natural light Hospitality business visual […]
Read MoreContent calendars are essential tools for organizing and prioritizing marketing content in any organization, including blog posts, social media updates, videos, podcasts and any other forms of promotion. As far as tools for creating and managing content calendars go, there are various options available, from spreadsheets and project management software to comprehensive marketing platforms like […]
Read MoreUtilizing user-generated content can be tremendously valuable to your hotel’s social media and website. People trust and prefer it over traditional advertising. UGC (user-generated content) includes everything from social media photos and YouTube videos, to blog articles. In this article, we’ll look at how UGC can be utilized by your hotel to engage guests and […]
Read MoreArticles can be an effective marketing tool that can engage audiences more fully. They allow you to establish yourself as an authority in an industry or niche while providing deeper understanding for readers. Hospitality industry players have long prioritized guest experience as an essential driver of customer loyalty and repeat business. This article will highlight […]
Read MoreNo matter if you own a rustic country inn or modern city hideaway, these content marketing ideas will help win guests and keep them coming back. Start by defining your hotel’s brand personality and values; that will set the foundation of successful content marketing strategies for guests to come. Create content that reinforces your brand […]
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