Content

Exploring Podcasts As a Content Medium for Accommodations

August 28, 2024

Podcasts are digital audio files that can be easily streamed or downloaded for listening, making them an effective way of reaching a wide audience quickly and cost effectively. Enhancing podcast accessibility expands its potential audience and fosters inclusivity online. Transcripts and show notes may improve understanding for listeners with hearing impairments. Easily Accessible Media Player […]

Read More

Using Content to Communicate Safety and Cleanliness Standards

August 21, 2024

Failure to adhere to hygiene protocols in food service and hospitality environments can result in foodborne illness outbreaks that damage customer loyalty and reputation. Fostering an environment of safety requires strong leadership. Implementing strategies that emphasize the significance of ongoing training can enhance employee engagement and commitment to maintaining high hygiene standards. 1. Invest in […]

Read More

Writing Compelling Descriptions for Your Accommodation Listings

August 14, 2024

Writing an attractive and accurate Airbnb description is one of the best ways to entice guests to book your accommodations. Be creative, focus on their experience, and double check for errors before posting it online. Poor spelling and grammar can put off potential guests and make your description appear unprofessional. Know Your Target Audience With […]

Read More

Creating Content That Highlights Unique Features of Your Accommodation

August 8, 2024

These content pieces showcase your expertise, while helping attract hotels that are searching for influencers to collaborate with. They could include budget-friendly tips, interesting facts about the destination or recommendations from staff such as concierges or general managers. Content can be delivered in multiple forms, including blogs, videos, and social media campaigns. Blog posts Blog […]

Read More

How to Write a Compelling About Us Page for Your Accommodation Website

August 1, 2024

The About Us page is one of the most essential pages on any website, serving to establish credibility, build trust and create connections between yourself and your target audience. With Kadence Blocks, an easy no-code solution ready to use right within WordPress editor, you can be creative while building engaging content that encourages direct bookings. […]

Read More

Creating Content That Appeals to Different Types of Travelers

July 25, 2024

No matter your goal is for travel marketing content to spark wanderlust or build brand loyalty; successful content should connect emotionally with its target audience – from destination guides to social media visuals. Content that appeals to different kinds of travelers requires an in-depth knowledge of your audience’s interests. From millennials looking for adrenaline rushes […]

Read More

Seasonal Content Strategies for Accommodations

July 17, 2024

Seasonal content is key to any hotel’s overall online marketing strategy and should be carefully planned out ahead of time, featuring relevant keywords and visuals that reflect its location and time of year. Dean is the Content Marketing Specialist for Little Hotelier, an all-in-one hospitality software solution tailored specifically for small accommodation businesses. He shares […]

Read More

Creating Engaging Infographics for Your Hotel Marketing Campaign

July 11, 2024

Infographics can be an engaging way to promote your hotel brand and share valuable information with potential guests, but creating great infographics requires both an engaging concept and design. Beginning by identifying your audience will enable you to better understand which types of content will interest them most and how best to structure an infographic […]

Read More

Implementing User Feedback in Your Content Strategy

July 3, 2024

User feedback can be an invaluable source of guidance for content creators looking to craft material that stands out and meets its purpose beautifully. Content producers can tap into this insight through comments, surveys and focus groups – all powerful sources. Surveys and reviews can provide structured data for quantitative analysis, while including anecdotes adds […]

Read More

The Importance of Mobile-Friendly Content for Accommodation Providers

June 27, 2024

Hotels that prioritize mobile experience will find themselves reaping increased visibility and bookings. No matter where your guests may be browsing from – their phone, laptop or in-room – they will easily be able to view your website and complete a booking transaction with ease. Create an intuitive mobile interface that makes it simple for […]

Read More