Content

Developing Themed Content Campaigns for Your Hotel or Motel

June 19, 2024

Converting browsers into bookers is no simple task, but with a comprehensive hotel content marketing strategy in place it may help. One way of doing this is using remarketing on your website, which involves showing potential guests ads for your hotel on other websites they visit after leaving yours. One way is to launch a […]

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Creating Downloadable Content for Lead Generation

June 12, 2024

If your manufacturing website lacks conversion opportunities beyond a contact us form, consider creating downloadable content that requires visitors to provide their email addresses in order to access it. Here are some suggestions of what this could include: Content must be tailored towards an accurate customer avatar or buyer persona to effectively reach and engage […]

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Tips for Writing Inclusive and Accessible Web Content

June 6, 2024

People with disabilities face many barriers when accessing websites. These could range from cultural or even technical obstacles. Inclusive content helps break down barriers to accessibility on websites, making your website accessible to a wider audience – including individuals with visual, language, or cognitive impairments. Proper contrast between text and background colors is vitally important […]

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Integrating Cultural and Historical Elements in Your Content

May 29, 2024

Integrating cultural and historical elements in your content can be an effective way of engaging students, but understanding cultural nuances and sensitivities requires thoughtful research and consideration. Color can have many connotations that can alter emotions. Idiomatic expressions and humor also vary widely between cultures, necessitating guidance from native speakers or linguistic specialists to ensure […]

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Tips for Creating SEO-Friendly Content for Your Accommodation Website

May 22, 2024

By adding text descriptions to the images on your hotel website, search engines will better comprehend them and it will enhance their appearance in image searches and allow screen-reading tools to describe them to visually impaired visitors. Make sure your website’s loading speed is quick for users and search engines by using tools like Google […]

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Leveraging Local Attractions in Your Accommodation Content

May 15, 2024

As travelers become more sophisticated in their expectations for travel experiences, hotels can assist them by providing information about nearby attractions that meet those criteria. Leverage this local knowledge to draw guests in and drive direct bookings. Visually appealing posts showcasing nearby landmarks and points of interest can inspire wanderlust in visitors, drawing them closer. […]

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Crafting the Perfect Welcome Message for Your Accommodation’s Website

May 9, 2024

Personalizing their welcome message is an effective way to show guests they are valued from the very start of their stay. From printed letters on high-quality stationery to digital ones sent digitally, a welcome message serves as an invaluable means of motivating guests and increasing satisfaction levels. Remember: Personal doesn’t equal invading! 1. Create a […]

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How to Create Engaging Blog Posts for Your Hotel or Motel

May 1, 2024

An effective hotel blog offers many benefits, from improved search results to expanded brand awareness and increased guest loyalty. To maximize these returns, creating high-quality engaging content that showcases your hotel is key. Conduct market research online and offline to discover what content your guests want to read about. Here are a few ideas to […]

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Strategies for Repurposing Old Content on Your Hotel Website

April 24, 2024

Content repurposing is the practice of editing or updating existing material to produce something entirely different, often for an entirely different format or channel. Content repurposing can be an invaluable and essential strategy for travel brands to use in order to increase brand engagement with consumers. Repurposing content can help stretch your content creation budget […]

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Writing Effective Call-To-Actions for Your Accommodation Content

April 18, 2024

Calls-to-action (CTAs) are your final chance to convince readers to act or move on. CTAs (call-to-actions) are essential in turning lookers into bookers and booking customers into repeat clients. Here are a few strategies to enhance your CTAs. 1. Make it clear Calls-to-action must clearly communicate what the user should do next and also explain […]

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