Content repurposing is the practice of editing or updating existing material to produce something entirely different, often for an entirely different format or channel. Content repurposing can be an invaluable and essential strategy for travel brands to use in order to increase brand engagement with consumers. Repurposing content can help stretch your content creation budget […]
Read MoreCalls-to-action (CTAs) are your final chance to convince readers to act or move on. CTAs (call-to-actions) are essential in turning lookers into bookers and booking customers into repeat clients. Here are a few strategies to enhance your CTAs. 1. Make it clear Calls-to-action must clearly communicate what the user should do next and also explain […]
Read MoreContent marketing can be an extremely useful strategy for service-based businesses. To be effective at it, however, you need to understand who your audience is and what they require of you. Effective content marketing can significantly lower customer acquisition costs while simultaneously building trust with new clients on an unprecedented scale. Furthermore, it increases customer […]
Read MoreAs an accommodation or hotel owner, tapping into storytelling could really set your establishment apart and increase repeat bookings and brand loyalty. Smart leaders create narratives to make intangible organizational values and attributes tangible for their teams, providing a framework that normalizes key activities like collaboration, reaching audiences and delivering projects. Background Your hotel’s story […]
Read MoreAn attractive headline is essential for drawing visitors in. Create one with clear call to actions and an urgency theme. Supportive copy explains your product or service in greater depth and helps build trust between potential customers and you. Be sure to include testimonials, credibility badges and explainer videos when creating supporting copy. Headline Your […]
Read MoreAirbnb has overtaken the top five hotel brands combined thanks to an innovative digital marketing strategy. Their website includes everything from neighborhood guides and host success stories. Content can help increase search traffic to your vacation rental property and draw travelers in through search engines and directories, but for it to work successfully requires commitment […]
Read MoreInfluencer content often resonates better with consumers and drives conversions than traditional ads, because it feels more genuine and reliable. Influencer marketing also enables businesses to create targeted native advertisements which reach a much more specific target market. Partnership with influencers to market ecommerce products and services creates new avenues of growth, providing access to […]
Read MoreWrite content that communicates your hotel’s unique identity. A haunted boutique hotel that partners with an upstart local brewery will resonate with a different target audience than your average corporate chain hotel. Expanded meta descriptions provide you with the opportunity to better address searcher intent and encourage people to click your results. Use this resource […]
Read MoreEco-friendly practices have become an increasing focus for consumers, including hospitality industry stakeholders. Adopting more eco-friendly processes reduces energy usage and waste production while saving significant cost through reduced energy bills and waste production. Offering bulk dispensers of shampoo, conditioner and soap helps minimize packaging waste while offering guests alternative transportation options like bicycle rentals […]
Read MoreConsistency is an invaluable quality that strengthens trust between guests and service providers, leading to positive interactions in both physical and digital forms. However, consistency has its limits when it comes to the content of an accommodation’s policy. According to Cammie McAda, effective policies should be written prior to an incident occurring – but what […]
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