Content

How to Use Content Marketing to Upsell Services and Amenities

April 10, 2024

Content marketing can be an extremely useful strategy for service-based businesses. To be effective at it, however, you need to understand who your audience is and what they require of you. Effective content marketing can significantly lower customer acquisition costs while simultaneously building trust with new clients on an unprecedented scale. Furthermore, it increases customer […]

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Building a Narrative: Telling Your Accommodation’s Story

April 4, 2024

As an accommodation or hotel owner, tapping into storytelling could really set your establishment apart and increase repeat bookings and brand loyalty. Smart leaders create narratives to make intangible organizational values and attributes tangible for their teams, providing a framework that normalizes key activities like collaboration, reaching audiences and delivering projects. Background Your hotel’s story […]

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How to Craft the Perfect Landing Page Content for Your Accommodation

March 28, 2024

An attractive headline is essential for drawing visitors in. Create one with clear call to actions and an urgency theme. Supportive copy explains your product or service in greater depth and helps build trust between potential customers and you. Be sure to include testimonials, credibility badges and explainer videos when creating supporting copy. Headline Your […]

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How to Create a Blogging Strategy for Your Airbnb

March 21, 2024

Airbnb has overtaken the top five hotel brands combined thanks to an innovative digital marketing strategy. Their website includes everything from neighborhood guides and host success stories. Content can help increase search traffic to your vacation rental property and draw travelers in through search engines and directories, but for it to work successfully requires commitment […]

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The Role of Influencers in Content Creation and Distribution

March 14, 2024

Influencer content often resonates better with consumers and drives conversions than traditional ads, because it feels more genuine and reliable. Influencer marketing also enables businesses to create targeted native advertisements which reach a much more specific target market. Partnership with influencers to market ecommerce products and services creates new avenues of growth, providing access to […]

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Writing Effective Meta Descriptions for Hotel Websites

February 29, 2024

Write content that communicates your hotel’s unique identity. A haunted boutique hotel that partners with an upstart local brewery will resonate with a different target audience than your average corporate chain hotel. Expanded meta descriptions provide you with the opportunity to better address searcher intent and encourage people to click your results. Use this resource […]

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Leveraging Eco-Friendly Practices in Your Accommodation Content

February 22, 2024

Eco-friendly practices have become an increasing focus for consumers, including hospitality industry stakeholders. Adopting more eco-friendly processes reduces energy usage and waste production while saving significant cost through reduced energy bills and waste production. Offering bulk dispensers of shampoo, conditioner and soap helps minimize packaging waste while offering guests alternative transportation options like bicycle rentals […]

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The Importance of Consistency in Your Accommodation’s Content

February 14, 2024

Consistency is an invaluable quality that strengthens trust between guests and service providers, leading to positive interactions in both physical and digital forms. However, consistency has its limits when it comes to the content of an accommodation’s policy. According to Cammie McAda, effective policies should be written prior to an incident occurring – but what […]

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A Guide to Writing Newsletter Content for Hotels and Motels

February 8, 2024

Hotel newsletters should form part of your overall hotel marketing strategy and should help foster strong relationships with both existing and potential customers. Get started by creating an opt-in list for your hotel. You can collect email addresses through your website’s About Us section, from guests or from direct marketing campaigns. 1. Offers Hotels can […]

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Writing Content for International Guests – Tips and Best Practices

February 1, 2024

Writing content for international guests requires extra care and research. Avoid images and references which are culturally or time-sensitive (such as units of measurement). By placing visitors at the heart of your story and creating an emotive connection, here are a few tips that may help: 1. Simplified language can make things more accessible. 1. […]

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