Customer testimonials are an effective form of social proof, proven to drive new business. But how can you leverage them in your content strategy? Highlight testimonials that matter to customers — such as on your home page and product pages — or near calls-to-action (like contact forms, email subscription forms or content download forms) to […]
Read MoreConsider your favorite movie or book and the difficulty you had tearing yourself away from it. That’s because storytelling captivates and keeps us engaged. Hospitality businesses can unlock the power of storytelling by crafting compelling narratives that resonate with guests, making them feel understood and appreciated – leading to trust, loyalty and repeat bookings. Storytelling […]
Read MoreBehind-the-scenes refers to everything happening behind an audience’s back; for instance, in a theater production there may be people responsible for setting up props, costumes and quick changes for quick changes as well as making sure everything runs smoothly throughout a performance. Team videos can be an effective way to highlight the work that happens […]
Read MoreMetrics and KPIs are valuable tools for measuring the success of your content strategy. Metrics provide an accurate baseline measurement, while KPIs put these measurements into perspective. Understanding how to measure content performance is integral for setting SMART goals and continuously improving quality content production. Content teams should regularly track several metrics which measure how […]
Read MoreContent strategy development is integral to reaching business goals. But not all types of content work effectively at every time of year. Once peak season ends and winter sets in, it can be tempting to allow your website and storefront to go fallow – however this doesn’t mean marketing should stop altogether! Create Content Around […]
Read MoreKeywords can make a substantial impactful statement about what makes your hotel different, drawing visitors who are searching for what it has to offer. When used properly, keywords can play an invaluable role in optimizing SEO performance for hotels. To effectively communicate with your target audience, it’s essential to understand their intent. Keyword research tools […]
Read MoreQuality content draws visitors, generates leads, and converts those leads into customers – not to mention helping you meet your hotel’s business goals through SEO! Quality content provides readers and viewers with actionable advice they can apply in their lives, while being readable, entertaining and inspiring. Blog Posts Blog posts are an effective way to […]
Read MoreContent is key when it comes to building brand recognition for any hotel website, blog or social media channel – auditing it can reveal areas for improvement that drive bookings forward. Attaining this goal requires meticulousness and organizational skill, but using an excellent scheduling tool with analytics capabilities will make the task far simpler. 1. […]
Read MorePeople want answers before buying any product and will often go online in search of them. Instead of waiting for emails or phone calls with answers, people look online. An effective FAQ page helps your customers serve themselves while relieving the pressure from customer service staff. To create an effective FAQ, it’s best to empathize […]
Read MoreBooking conversion rates (CR) can be an invaluable asset to your hotel, though achieving them requires effort and strategy – but the rewards can be hugely rewarding. An ideal booking engine conversion rate takes into account only e-commerce-related traffic; your overall website conversion rate could be affected by other sources. What is a Conversion Rate? […]
Read More