Content is key when it comes to building brand recognition for any hotel website, blog or social media channel – auditing it can reveal areas for improvement that drive bookings forward. Attaining this goal requires meticulousness and organizational skill, but using an excellent scheduling tool with analytics capabilities will make the task far simpler. 1. […]
Read MorePeople want answers before buying any product and will often go online in search of them. Instead of waiting for emails or phone calls with answers, people look online. An effective FAQ page helps your customers serve themselves while relieving the pressure from customer service staff. To create an effective FAQ, it’s best to empathize […]
Read MoreBooking conversion rates (CR) can be an invaluable asset to your hotel, though achieving them requires effort and strategy – but the rewards can be hugely rewarding. An ideal booking engine conversion rate takes into account only e-commerce-related traffic; your overall website conversion rate could be affected by other sources. What is a Conversion Rate? […]
Read MoreWhether your website is a single page or a full blown social media presence, there are some crucial things that need to be considered if you want to make sure that it is successful. You will need to focus on your content, its quality, and how well it is optimized for mobile navigation. You should […]
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