Content

Writing FAQs – Addressing Common Questions on Your Website

November 30, 2023

People want answers before buying any product and will often go online in search of them. Instead of waiting for emails or phone calls with answers, people look online. An effective FAQ page helps your customers serve themselves while relieving the pressure from customer service staff. To create an effective FAQ, it’s best to empathize […]

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The Impact of Good Content on Booking Conversion Rates

November 23, 2023

Booking conversion rates (CR) can be an invaluable asset to your hotel, though achieving them requires effort and strategy – but the rewards can be hugely rewarding. An ideal booking engine conversion rate takes into account only e-commerce-related traffic; your overall website conversion rate could be affected by other sources. What is a Conversion Rate? […]

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5 Reasons Why Great Website Or Social Content Fails

December 9, 2022

Whether your website is a single page or a full blown social media presence, there are some crucial things that need to be considered if you want to make sure that it is successful. You will need to focus on your content, its quality, and how well it is optimized for mobile navigation. You should […]

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